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    Google

    Google is an American multinational technology company specializing

    in Internet-related services and products. These include online

    advertising technologies, search, cloud computing, and software.[5

    !ost of its pro"ts are derived from Ad#ords, an online advertisingservice that places advertising near the list of search results.

    Google was founded $y %arry &age and 'ergey (rin while they were

    &h.). students at 'tanford *niversity. Together, they own a$out +

    percent of its shares and control 5 percent of the stocholder voting

    power through super voting stoc. They incorporated Google as a

    privately held company on 'eptem$er , +//0.

     An initial pu$lic o1ering followed on August +/, 233.Its mission

    statement from the outset was 4to organize the worlds informationand mae it universally accessi$le and useful,4 and its uno6cial slogan

    was 4)ont $e evil4. In 233, Google moved to its new head7uarters in

    !ountain 8iew, 9alifornia, nicnamed the Googleple:. In August 23+5,

    Google announced plans to reorganize its interests as a holding

    company called Alpha$et Inc. #hen this restructuring too place on

    ;cto$er 2, 23+5, Google $ecame Alpha$ets leading su$sidiary, as well

    as the parent for Googles Internet interests.

    Time management and sales force

    ;ne of Google time.? @ounders %arry &age and 'ergey (rin highlighted

    the idea in their 233 I&; letter

    =#e encourage our employees, in addition to their regular proBects, to

    spend 23> of their time woring on what they thin will most $ene"t

    Google,? they wrote. =This empowers them to $e more creative and

    innovative. !any of our signi"cant advances have happened in this

    manner.?

    Cuge 23> products include the development Google Dews, Gmail, and

    even Ad'ense. Cowever, whether or not 23> time actually e:ists

    anymore has $een a matter of de$ate. In 23+E, 9hris !ims wrote for

    Fuartz that 23> time was =as good as dead? $ecause it $ecame too

    di6cult for employees to tae time o1 from their normal Bo$s.

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    'o, what time ;nly a$out +3> of Googlers

    are using it, last time the company checed, $ut it doesn

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    ++5,333 permanent full-time employees as of Luly 23+5 and maintains

    5E retail stores in si:teen countries as of !arch 23+5P it operates the

    online Apple 'tore and iTunes 'tore, the latter of which is the worlds

    largest music retailer.

    Time management and sales force

    #hile most $usinesses try to out-do their competitors with sheer

    advertising $rute-force, Apple have dared to $e di1erent and have

    reaped the rewards $y $ecoming the top dog glo$ally in the mo$ile

    phone niche. Apple do not have a mareting $udget. They never

    advertise their mo$ile phone products anywhere. That means no 'Q;,

    &&9, 'ocial media, T8, Hadio or print ads of any ind. They simply do

    not promote their i&hones what so ever. If you thin you have seen

    Apple advertising their i&hone products you are mistaen. #hat you

    have actually seen is some other company advertising Apple