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Recruitment at UBC The International Student Initiative (ISI) recruits undergraduate students to meet international enrolment targets set by each of the faculties. The ISI recruits students for:
• UBC Vancouver and UBC Okanagan
• UBC’s English bridging programs, including Vantage College and the English Foundations Program
Graduate & Postdoctoral Studies (Vancouver) and College of Graduate Studies (Okanagan) supports recruitment for international and domestic graduate students. At the graduate level:
• no set enrolment limits or goals,
• recruitment is more decentralized to individual faculty and units,
• centralized recruitment is in the form of a dedicated web presence, social media, online community engagement, representation at select fairs/exhibitions
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• Recruitment carried out in and • Recruitment teams aligned to support regional focus
o Asia & Europe (A & E) o Americas, Middle East, & Africa (AMEA)
• Recruiters are a group of , e.g. languages spoken by the team include: • Arabic, Mandarin, Cantonese, Spanish, Portuguese, French, Korean, Japanese,
German, Afrikaans, Swedish, Bahasa Indonesian, Turkish, Hindi • Recruitment include:
• visits to secondary schools (1250 school visits/year in 350 cities worldwide) • in-country international student advisors/recruiters • eRecruitment (online info sessions, virtual college fairs, live chats) (150
sessions/year) • on-campus recruiting: campus tours (10,000 + visitors per year), familiarization
tours for high school counselors, other hosted events • strategic partnerships with other universities as well as government sponsoring
organizations • strategic need and merit scholarship programs
International undergraduate recruitment
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Undergraduate admission to UBC UBC recruits in good schools around the world that can provide students with the appropriate preparation for university. Admission to UBC:
• Is administered by Undergraduate Admission (Enrolment
Services/Registrar's office)
• Is competitive
• Is needs-blind (as is common across all Canadian public universities)
• Does not require applicants to self-identify race or ethnicity (common for US universities; not common in Canada on college applications)
• Expects students to be graduating from a senior secondary school program within a 12-year (K-12) system, or be applying from a recognized college transfer program
• Requires a relatively high-level of English language proficiency
• Requires appropriate high school prerequisites for certain programs
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Context for international recruitment Growing worldwide demand for higher education, with 4.5 million internationally-mobile students. More than half are from Asia.
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UBC enrols 2nd largest number of international students in North America (Data is as of Fall 2014 and includes both graduate + undergraduate levels)
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Gender balance of international degree-seeking undergraduates enrolled at UBC in 2014
Male Female
3,555 or 47.8% 3,889 or 52.2%
PAIR data/statistics/demographics
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Geographic diversity a goal and a challenge • UBC international enrolment goals and strategies subject to global
forces of supply and demand
• UBC committed to recruiting from a variety of countries, even if the numbers are small from an individual country, to balance the outsize demand from certain countries
• A healthy diversity of students from different countries, different linguistic and cultural backgrounds supports true internationalization and pedagogical goals
• UBC focusing recruitment on five key regions over the next five years to enhance geographic diversity:
• Africa (particularly Kenya, Ghana and Nigeria)
• Middle East
• Southeast Asia
• South Asia
• USA
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