Download - International Communication: Educational juice campaign "Eat the Juice", SIA Repute, LV

Inese Ozoliņa

http://www.cohnwolfe.com/en

HISTORY OF

MR JUICE

Please meet scientists - Dr.Hans & Dr.Klaus !

What comes to your mind first when you

hear the word:JUICE ?

Vitamin C!

Right, but...

...But – did you know that JUICE = FOOD?

*E.g. one glass (200g) tomato juice contains as many potassium (K) as 200g rye-bread!

Juice Experts Council

• Latvia

• Lithuania

• Estonia

http://woman.delfi.lv/answers/experts/article.php?id=20771256&pictureID=20771426

Little Experimenters

Schools’ lectures

Interactive webpages

Interactive movies

Juices to The Parliament

Special Events

Special Events

Representatives of Juice Experts Council : Inga Puce and Inga Smate

Kristine Garklava and Zanete Skarule

Celebrities Juice Cocktails Party

Special EventsParticipating in Blood Donor Days

Postcampaign research:• 70% respondents in Latvia and Estonia, and 67% respondents

in Lithuania were sure that juices in packs contain mineral substances.

• 13% Latvians, 20% Lithuanians and 13% Estonians agreed that they have to start drink more juices, including juices in packs.

Media coverage:• More than 150 publications per each country, among them 30–

40 TV, radio and national press. Aprox.30 – in regional media.Experiments:• More than 1000 schools took part in the Experiments. About

150 results were published in web.

Results