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CONTENTS

www.designmena.com6 MARCH 2015 | Commercial Interior Design

March 2015

10 DESIGN UPDATEA round up of the latest design news in the MENA region and abroad, including a preview of Iris Yas Island and Leatherworld Middle East.

GLOBAL NEWSCID jets to Germanys Black Forest region and reviews new product collections by Hansgrohe.

TELL USIndu Varanasi from i r design discusses sustainability in reality, and questions whether or not were doing it right.

INTERVIEWJoakim de Rham, CEO of Swiss Bureau Interior Design, tells us about tapping into his own creativity.

CASE STUDYFrom Dubais new Cove Beach to Propertyfinder Groups new headquarters, CID checks out the latest interior projects from the region.

FEATURECID goes to Valencia, Spain and visits tile and marble fair Cevisama. Check out our review of the show and the latest trends in the ceramics industry. Following our show review, dont forget to read what regional experts have to say about sustainability in the GCC.

OPINIONJohn Rowley from Fig Jam says a designs concept is equally as important as sustainable fitouts. Is he right?

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DESIGN DAYS DUBAI16.20. 3. 2015, BOOTH NO. 22

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In February, I was fortunate enough to travel to Valencia, Spain for the world-renowned ceramic and marble trade fair known as Cevisama. As I walked through the fair, it became very obvious that a

leading trend in the international tile sector is the wood effect, or in other wordsmaking the tile appear as wood, with timber colours and grain patterns painted onto the

materials surface. And why is that? Is it because todays market is demanding more nature for

indoor schemes? I think the answer is clearly yes. The modern consumer wants to connect to nature on a daily basis, minute by

minute. With the persistent construction of taller and taller skyscrapers, it seems we are going further away from our ancestors grounded realities. And to counter our slow detachment, the consumer today is reaching out to materials that remind him or her of our planets elements. Hence, the wood effect.

and manufacturing agencies are gaining from the current market trends, does that mean that tile and carpet suppliers are beginning to suffer?

Earlier in 2014, I met with Interfaces superstar designer David Oakey. The creator behind the popular Net-Effect collection noted that there had been a global shift toward hard surfaces, from wood to cement. The demand for con-temporary, clean spaces was on the rise leaving carpeting and mosaic tiling behind. He said: In Europe for example and now in the states, real wood, fake

we wonder if were going to go out of business.Carpet and tiling companies have begun to produce material that imitates the

look of concrete and wood. And this year, it seems the wood effect is in total control of the market. Companies from the United Arab Emirates to Spain are

it work?

The wood effect

RIMA [email protected]

Receive Commercial Interior Designevery month. To subscribe, pleasevisit: www.itp.com/subscriptions

Cover image:

The Double

Position Chair.

An ITP Business Publication March Vol. 11 Issue 03

CHECK OUT DUBAI'S LATEST BEACH LOUNGE HIDDEN AMONGST ICONIC TOWERS

An ITP Business Publication February Vol. 11 Issue 02

SEE HOW RAFFLES ISTANBUL REACHED TO THE PAST FOR INSPIRATION

World Design CapitalTrend report

Where eagles dareEAGLE HILLS REVEALS NEW STEAM PUNK OFFICE

Byzantine revival

The rise of the Emirati designerCHECK OUT WHAT KHALID SHAFAR HAS TO SAY

Savingwater

LEARN HOW KITCHEN AND

BATHROOM DESIGNERS ARE

GOING GREEN

Dubai's secret nook

A look back on

CevisamaSEE WHAT'S

NEW IN THE TILE INDUSTRY

Sustainablereality

ARE WE AS SUSTAINABLE AS WE THINK

WE ARE?

DESIGN UPDATE


BOUTIQUE LOUNGE SEES THIRD LOCATION REVIVED AS ITS SIZE DOUBLES COMPARED TO DUBAI SITE

Iris branch sees revamp on Yas Island

large space and size, allowed us to combine and incorporate Iris elements throughout the venue, such as adding an extra bar, adding extra metallic light bulbs, creating different seating such as high stool, bar chairs and lounges.

The view of the marina has also provided the venue with a calm-ing effect, thanks to the designs monochromatic soft look that exudes serenity and tranquillity yet is inviting and engaging. Any Iris-goer can marvel and revel in the atmosphere that is created thanks to the spaces design and they can still relax and enjoy themselves.

Iris Yas Island is furnished by a number a pieces that are comfort-able and inviting. Maison Cle, the

branchs exclusive manufacturing company based in Lebanon, supplied every piece of furniture allowing Nasr to customise the design down to every last detail. In addition to Maison Cle, the light bulbs that hang above the bar were provided by PSLAB.

In response to the UAEs humid climate, thermos wood was an essential element to the design. Nasr explains: Heat and humid-ity can affect the durability and sustainability of the furniture, the

results for thermos wood reduce the potential for shrinkage, wrap or twist. Thermo wood works perfectly for both the indoor and the outdoor areas, and its [eco-friendly].

UAE: Located in the heart of the de-veloping Yas Island, the Iris restau-rant and lounge has recently been updated by Lebanese designer Suzy Nasr, the visionary behind all of Iris locations. Having created the original concept located in Downtown Beirut, Lebanon, Nasr worked to continue the branchs long standing tropical theme, while updating the overall look.

The main concept of Iris in general, whether it is the one based in Downtown Beirut, the Oberoi in Dubai or on Yas Island, is to create a tropical yet modern getaway, an environment that exudes a sense of harmony and balance. [It should try to be] simultaneously trendy yet cosy and comfortable

with an edge. At Iris Yas Island, the theme revolves around a getaway [experience] rather than a beach, explains the interior designer.

According to Nasr, the new loca-tion on Yas Island differs from its counterparts in regards to its sense of range as well as space-wise. In contrast to the other Iris designs,

than its two other locations, and due to the extra space, the third location consists of three long-stretched bars, two of which are wooden while the remaining one is made of gold onyx. Hanging above the bars are the signature Iris light bulbs.

Nasr says: Iris Yas Islands venue in its entirety, due to its

Iris Yas Island is larger than its Dubai and Beirut locations.

DESIGN UPDATE

www.designmena.com Commercial Interior Design | MARCH 2015 11

In addition to the thermos wood, steel partitions and the special

and consist of black steel to

partitions came from the desire to create contrasting elements with the space from the smooth yet

Yas Island is complemented by the

of their corresponding views and scenery, from the sparkling city

soother view of the marina seen at

inviting, serene retreat that radiates

DESIGN UPDATE


INTERNATIONAL STREET ARTIST DESIGNS FAADE OF BUILDING IN SHARJAH

Sharjah welcomes design by artist

UAE: Urban street artists eL Seed has left his distinctive stamp on a building in Sharjah, UAE as part of an art project.

The French-Tunisian has devel-

traditional script.He cites the Palestinian poet

Mahmoud Darwish and the Iraqi artist Sundus Abdul-Hadi as

and their courage in speaking

His new work is part of Jedariya, a new live outdoor street art initia-tive by the emirates contemporary visual arts hub, the Maraya, and included a mural on the walls of a Sharjah Bank Street building.

eL Seed drew crowds of specta-tors over the ten days it took to complete the design in Sharjah and said he found his inspiration in a verse by acclaimed Sharjah poet Ahmed Bu Snida.

Although he grew up in France, eL Seed is ethnically Tunisian and currently lives in Canada. He was bought up speaking a Tunisian dia-lect and only learnt to speak Arabic in his teens.

He says: I never felt really French, and I really felt the need to get back to my roots. I thought a way to do that was to learn Arabic, so I found Arabic calligraphy.

I started creating my own cal-ligraphy without any rules, because traditional Arabic calligraphy is very in the box with a lot of rules

that you need to know, so I started

The 2011 Arab Spring especial-ly its impact on Tunisia provided a catalyst for eL Seeds work and he

in the city of Kairouan. It was an interpretation of a traditional poem praising those who struggle against injustice.

Following clashes of ideas between religious sects and artists in the country, he also painted the minaret of a mosque, including verses from the Quran, in the south-ern Tunisian city of Gabes. This project attracted some criticism although it was approved by both the city governor and the mosque Iman, Shaikh Slah Nacef.

eL Seed explains: This project was not about decorating a mosque it was about making art a visible actor in the process of cultural and political change.

I truly believe that art can bring about fruitful debate. My goal is to bring people together which is why I chose these words from the Quran.

everyone. I like the fact of democra-tising art. I hope it will inspire other people to do crazy projects and not

eL Seed has worked alongside Louis Vuitton and his work has been auctioned to support a UNICEF char-ity drive led by football superstar Lionel Messi. His work has been displayed in Dubai, Doha, Paris, Berlin, Sao Paulo and Chicago.

eL Seeds latest work on Sharkah Bank Street.

The new work is part of Jedariya.

eL Seeds work has occured across the world.

The artist next to his Sharjah work.

DUBAI LONDONLOS ANGELES

www.alger-triton.com

Project: W Los Angeles - WestwoodDesigner: Dawson Design Associates, Inc.Purchaser: Bray Whaler International

DESIGN UPDATE


EMIRATE DESIGNER ALJOUD LOOTAH HAS OFFICIALLY COMPLETED HER NEW RANGE OF FURNITURE PIECES

Aljoud Lootah completes new range

UAE: Emerging Emirati designer Aljoud Lootah recently sat down with CID to discuss her upcoming range, Oru, inspired by the Japanese tradi-tion of origami. Since we last met with her, the designer has welcomed

Emirati design scene with her former design brand Niftee, which not only delivered graphic design schemes but also supplied corporate gifts and one-off furniture pieces, like the famed Unity Stool that was presented at Design Days Dubai in 2013. Today, Lootah has said farewell to her Niftee brand and has

design studio under her namesake Aljoud Lootah.

Basically, when I decided to change the whole direction, I de-cided to go with my name and from then I thought that to introduce the new brand to people, I thought that I should go with a new line of prod-ucts to show them what the new brand is all about, says Lootah.

I started sketching some ideas and going through different con-cepts of design and different phases of design, concept developments, and it all came down to the fact that I really love geometric shapes and origami and things like that.

The designer notes that her pieces all start with a simple geometric form and as she begins sketching, each piece comes to life and takes on its concrete shape. Oru, meaning to fold in Japanese,

not only have sharp, cutting edges, but also contrasting volumes. The

of each piece is offset by the soft colour choices. From eggshell white to pistachio green and soft pink, the pieces boast a number of pastel colours which can be customised on account of the customer.

Each piece in the collection boasts a hand-craft touch, which Lootah explains was her intent, as the old Emirati handwork appeals to the designer.

The collection includes four prod-ucts including a table lamp, chair, decorative mirror and a shelving unit. The materials throughout the collection are consistent and include Kvadrat fabric, teak wood and mirror.

Im interested in form and function, says Lootah. Im also interested in how aesthetics can

Lootahs new collection will be launched at this years Design Days Dubai, where visitors can familiarise themselves with the designers latest creations. Lootah explains that because of the materials used and the design and manufacturing process, the prices of the new pieces would be higher than that of the Unity Stool, exhibited years earlier.

She says: I am delighted to showcase at Design Days Dubai 2015...After almost six months of planning, it is exciting to see the

Days Dubai...Its a great opportunity to debut the Oru Series at the fair.

Xxxxxxxxxxxxxxxxxxxx Xxxxxxxxxxxxxxxxxxxx

The entire Oru collection.

A lamp made of teak wood.

A chair design inspired by origami.

DESIGN UPDATE


THE GULFS BILLION DOLLAR LEATHER TRADE MAKES WAY FOR NEW INDUSTRY EXHIBITION

Dubai prepares for Leatherworld

UAE: With the Gulfs leather trade measuring at $3.9bn, the region has made way for a new industry platform, Leatherworld Middle East, to take place in Dubai during May 4 6, 2015.

The new event will not only pave the way for leather manufac-turers, suppliers and buyers, but

opportunity and investment in the global leather industry.

I think the value in leather and what it represents in the GCC extends from the high propensity of consumerism in the Gulf, and the fact that leather has that real luxury element to it, says Mohamad Sabri, head of business development, Messe Frankfurt Middle East, the organisers be-

hind Leatherworld Middle East.Gulf residents love shopping

and they strive to be up-to-date with the latest in global fashion and design rends, whether for clothing, footwear, accessories or interiors.

Leather and luxury go hand-in-hand, whether for handbags, shoes, wallets, belts, furniture, accessories, interiors and so on. Luxury retail in the Gulf region is now growing at a steady rate of 5%-8% annually, and the demand for high-end leather products will keep this growth curve on a steep upward trend.

According to a report by the Euromonitor International, the UAE holds the main share of the

Saudi Arabia is shortly behind as a big manufacturer of leather products with $1.1bn worth of imports and exports in 2013.

The three day exhibition will be held in Dubai, as the emirate commands 30% of the Middle Easts luxury market, according to

and is the second most important global destination for interna-tional retailers, after London.

Sabri says: Our aim is to make the inaugural edition of Leather-world Middle East a huge success. The show has taken several years of meticulous planning to come to fruition and we are very proud to

According to Sabri, the vision for Leatherworld Middle East is

two-fold. While the organisers aim to make the trade event the only one of its kind dedicated to the entire value chain of the global leather industry, the organisers are also striving to expand the leather industry within the Middle East and North Africa region.

I advise all designers visiting

Trend Zone, a dedicated section at

where tanneries will display the latest international leather trends, from leather colours and textures to new design innovations and eco leather.

This is a good opportunity for designers to see what else is in the market and to network with like-minded individuals.

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The Gulfs leather trade is valued at $3.9bn. Xxxxxxxxxxxxxxxxxxxx

Leather retail covers everything from interiors to fashion.

The three-day exhibition will be held in Dubai.

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GLOBAL NEWS

1

Into the woodsAIDAN IM ANOVA JE TS TO GERM ANY S BL ACK FOREST TO PRE VIE W E XCLUSIVE COLLECTIONS AT DUR AVIT S DESIGN DAYS AND HANSGROHES VIP FORUM.

www.designmena.com

GLOBAL NEWS

18 MARCH 2015 | Commercial Interior Design

GLOBAL NEWS

Commercial Interior Design | MARCH 2015 19www.designmena.com

Hansgrohe SE and Duravit AG are two global players in the bathroom and sanitary industry that produce comple-

mentary products. The two companies are based in

idyllic valleys just next to each other in Germany's Black Forest region. Because of this close proximity and the comple-mentary products, the two companies have collaborated on previews at the ISH Frankfurt exhibition for over 20 years.

Traditionally every two years in the

visitors (customers and media) from over 30 countries enjoy the coordinated programme of the Hansgrohe VIP Forum and the Duravit Design Days where the two companies showcase its upcoming products and innovations before the of-

DURAVIT DESIGN DAYSDuravit wasted no time in teaming up with key players in the design industry to produce an array of joint collections and

1

L-Cube furniture

range conceived by

Christian Werner.

2

L-Cube is inspired

by the concept of

collage.

3

Hansgrohe Talis

Select with pull out

spout for kitchen

range.

4

Axor Starck V.

2

43

stand-alone ranges, all representing this years key bathroom trend: individuality.

What are the current trends when it comes to identifying what our customers want? Frank Richter, CEO of Duravit asks. The answer is not easy because we are living in a society where lifestyles are becoming increasingly differentiated. However, there are common elements:

spaces in which to relax or rejuvenate, and places that are an expression of our inner selves.

novelties including two new collections by star designer Philippe Starck, new bathtub solutions, bathroom furniture, accessories, innovative shower enclo-sures and shower trays created with natural materials.

ME by Starck

the new yearning for individuality in the bathroom. The peoples need are the focal point of the collection. That is why Philippe Starck focused solely on

GLOBAL NEWS

20 MARCH 2015 | Commercial Interior Design www.designmena.com

5

5

Cape Cod designed by

Philippe Starck

for Duravit.

has allowed him to give rich inspiration through elegance and simplicity, says Albrecht von der Groeben, chief of inter-national sales at Duravit.

Starck offers a minimalist collection for private and public areas.

A slim all-round rim that is also found in the toilet seats and urinals is a recur-ring design element. Due to this delicate edge, the washbasins have a light, almost rimless appearance while their inner basins are amazingly deep.

The range also features bathtubs, shower trays and accessories all de-signed by Philippe Starck.

designed by honesty and by rigorous ergonomics, says Starck in a video presentation of the new collection.

L-Cube

the new L-Cube bathroom furniture range conceived by German designer Christian Werner using the inspiration of a collage for the collection. The style, function, feel and colour scheme are determined by

each user in accordance with their own personal preferences.

The design character of L-Cube is

of horizontal and vertical lines creates a functional and structured look.

The cupboard is nothing more than a box and I wanted to give it a certain lightness, to take away its weight. So I had this idea to separate the individual surfaces- in other words I made the joints relatively large to create the impression as if the individual surfaces

video presentation about L-Cube. With 30 different surfaces, the design

scope is practically unlimited, Groeben further adds.

Cape Cod The star collection of Duravits Design Days is Philippe Starcks second bath-room programme called Cape Cod. Lo-

of the USA, Cape Cods sandy beaches and stretch of crystal-clear water and untamed nature was the inspiration for the collection.

The goal was to reinvent the bathroom by removing the barriers between nature and the indoors, where nature becomes a permanent part of the bathroom.

The choice of materials is very important, says Starck.It focuses on

area: what is the story of this material?"Starck adds: Then there is the

question of sustainability. This cultural sustainability implies that you cannot use obsolete materials and you must use durable materials. This means you have to go back to your fundamentals. That is where we obtain real coherence and the type of minimalistic elegance in this Cape Cod series.

The collection is captivating in its authentic materials featuring real solid wood and an innovative ceramic formula that allows for especially thin and deli-cate wash bowls, available in three dif-ferent shapes: round, square and tri-oval.

Supporting the wash basins are the timelessly modern consoles that make a clever use of the contrast between the

smooth chrome and four exclusive wood

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GLOBAL NEWS


-

Hansgrohe VIP Forum -

-

AxorStarck V

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-

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GLOBAL NEWS


Wall Cladding & Ceiling Solutions

Crane Composites fiberglass reinforced plastic (FRP) panels

provide the commercial building market with an alternative cladding

solution to traditional building materials with added benefits:

like a fountain spouting water.

ishes due to Axors new Manufaktur, the brands exclusive service that ensures individualism in the bathroom. The range can be installed with either a joystick handle or a lever.

Kitchen innovations Hansgrohe and Axor have focused their attention on the kitchen space this year with the latest additions of the Select

duced through the AxorCitterior Select kitchen mixers as well as Hansgrohes Metric Select and Talis Select ranges.

opened and closed using the Select button located on the front end of the mixer while temperature and volume

and water temperature at the previously chosen setting. This is both intuitive and practical: the technology requires neither

ment hidden in the cabinet below.

spout increases the action radius to 50cm, which makes working in the kitchen that much easier. This allows

or dirt to be rinsed out of the sink in one continuous sequence.

Rainmaker Hansgrohes Rainmaker overhead shower is especially appealing due to its white glass surface and gleaming metal.

row chrome casing gives the overhead showers an exclusive look and makes them suitable for use in any bathroom environment.

Commenting on glass as a current trend, Richard Grohe says: " Glass helps you segment the space because glass dissolves the borders and also dissolves space. It integrates into its surroundings very well. If you think of the bathroom,

means if you make a product in the same material it disappears. Also glass is an architects best friend. And glass and water work very nicely together."

The Rainmaker Select showers feature impressive precision and workmanship. An example is the glass plate with its more than 200 openings, each of which is cut out with the help of a precision laser. Hansgrohe developed the Rainmaker Select range together with its longstanding partner Phoenix Design.

8

TELL US


There has been a lot said about sustainability; it is the catch phase and in-thing. Sometimes, it seems fashionable too. Everywhere from

my neighborhood caf to my ready-made apparel store is now sustainable. And yet, why is it that we consume more energy and more water each year; why is it that our landfills are higher, larger and deeper? Are we missing the point somewhere?

The question today is of deep introspection: how do we live today? Our daily activities define the sequence of events which lead us to design spaces. Whether it is a home, office, caf, that high-end restaurant or our childrens school or college, we spend most of our time in these spaces. Should they be, then, designed to lead to sustainability?

For urban dwellers and designers of spaces, I would like to bring attention to some of the aspects of our daily lives and how they affect us.

The intent of this article is not to de-value the importance of the sustainability studies or the standard certification processes; they are right in their own place. However, like anything, if change is required it needs to be from the user, sensitive to the surrounding as design needs to be sensitive to the people who are to inhabit them.

1. LIGHTINGLight helps us see, but how much light do we actually require?

Do we have endlessly long corridors lit with down lights on beautiful sunny days? Do you find the lighting levels in shops so high that you squint to see the shiny products displayed? Do you wonder why your kids classrooms have light when enough natural light is brought in through the windows?

Design is about anticipation and understanding the principle of lighting, the usage of space, what should happen in a best case scenario and what can happen in a worst case scenario.

BY INDU VARANASI

Sustainability in reality

Lighting design should take daylight into consideration as well as the duration of the habitation. Living in a region blessed with abundant daylight, it should be our duty to tap into this light source.

Figure 1A is a simple example of capturing outside light conditions indoors to suit the users need.

Adequate controls to increase or decrease the lighting levels through simple wiring or automation will ensure appropriate lighting conditions. The easy method of daylight linking strongly influences the level of

artificial light and must be utilitsed for particular usage patterns.

Design needs to bring to the stake-holders attention the usage and behavioural patterns to ensure that places like board rooms, storage areas and ancillary spaces need to not have daylight factors versus work areas.

The discussion is not directed towards types of artificial lighting systems versus energy consumption as much has been written about it. It is about achieving sustainability through usage patterns.

2. HVAC SYSTEMS: AIR FLOW PATTERNS AND TEMPERATURE CONTROLWe all know and understand the importance of cooling systems in regions of hot climate. Heat makes people uncomfortable, unproductive and unhappy. So most of our buildings here are climate controlled.

The question, then, is: How much cold is still comfortable?

The general model of calculation is the Predicted Mean Vote (PMV). The PMV model stands among the most recognised thermal comfort models. It was developed using principles of heat balance and experimental data collected in a controlled climate chamber under steady state conditions.

Climate is never steady, but human beings are known to be adaptive to the conditions around them.

The PMV method is less effective at predicting thermal satisfaction than the increasingly and widely adopted adaptive method for predicting comfort conditions.

Figure 1B demonstrates that it is not necessary for the buildings to be the coolest during the hottest months. Most buildings are maintained at a steady temperature of 18C - 22C throughout the year (at least it feels so).

It is this sensitivity of building conditions that design needs to wake up to. Reducing the difference between the outdoor and indoor temperature to ensure thermal comfort levels will lead to great savings in energy bills.

TELL US

www.designmena.com 25 MARCH 2015 | Commercial Interior Design

The intent is to question the models and systems being used and challenge them to attain sustainability.

3. RECYCLABLE MATERIALS: WHAT SHOULD BE DONE TO KEEP THEIR LIFECYCLE?Every supplier who comes to me as a designer shows me a certificate that this material is Green Certified. It passed all the tests of LEED/ ESTIDAMA,etc.

It is necessary to know what happens in the lifecycle of a product. After the complete lifecycle of a product, such as carpets, fabrics, furniture, wood panels, gypsum and more, it is remove and replaced, and most end up as de-classified construction waste.

Should there be methods to incentivise the take-back of products, for them to be recycled in the appropriate manner so that it does not end up in land-fills? Yes, the cycle needs to be completed.

In a world where the human population is bigger than it has ever been in recorded history, we are living a more comfortable life than most of our ancestorsand yet we have a great responsibility toward this planet and its sustainability.

Perhaps the phrase Sustainable Living should begin with a little introspection and a lot of change in usage patterns. It should be the duty of all designers and all stake-holders to understand the larger impact of the built-environment.

Indu Varanasi is an interior architect based in Dubai and is the design director of a design consultancy, i r design.

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ACKNOWLEDGEMENTS:M. Indraganti for sharing her doctoral research on Thermal Comfort.

REFERENCES:*Ecohouse Design guide by Sue Roaf*Designing for comfort at high temperatures by Sue Roaf, Fergus Nicol&HomRijal*Adaptive model of thermal comfort for offices in hot and humid climates of India by MadhaviIndraganti, RyozoOoka, Hom B. Rijal, Gail S. Brager*Daylighting in Architecture by Derek Phillips

It is necessary to know what

happens in the lifecycle of a product. After the complete lifecycle of a product, such as carpets, fabrics, furniture, wood panels, gypsum and more, it is remove and replaced, and most end up as de-classified construction waste.

FIGURE 1A THE MENIL COLLECTION, HOUSTON,TEXAS, USA, 1981-861 ARCHITECH RENZO PIANO. CROSS-SECTION OF EXHIBITION SPACE WITH LIGHT-DIRECTING CEILING COMPONENTS

FIGURE 1B

INTERVIEW


1

INTERVIEW


1

The design creative

JOAKIM DE RHA M, CEO AND CO -FOUNDER OF SWISS BURE AU OF INTERIOR DESIGN, RECENTLY SPOKE TO RIM A AL SA MM AR AE ABOUT TAPPING INTO HIS OWN MENTAL POOL OF CRE ATIVIT Y AND HOW FAR HES COME SINCE MOVING TO DUBAI.

INTERVIEW


Having grown up in Switzer-land, Joakim de Rham was raised in a family passionate about architecture and con-

struction. With a father who worked as an architect, de Rham and his brothers were provided with a foundation in the

At the age of 18, during my educa-tion, I decided to stop architecture and begin studying interior architecture. I am still very grateful to my parents for having accepted my choice, as it was

1

Joakim de Rham.

2

Swiss Bureau

Interior Design

just completed

2

Baccalaureate, says de Rham.Two years after my diploma and

working on different projects in Switzer-land, I felt I needed to learn more about

to work with Sig Bergamin, one of the

-dence in my creativity by not being shy when creating. [He also taught me] to use a projects surrounding environment as a source of inspiration. Certainly, that was a big help for the rest of my career.

Once graduated from Ecole

dArchitecture Athenaeum Lausanne in 1995, de Rham was given the tools to forge forward as a professional architect

estate developer who wanted to design

in Lausanne. As de Rham recalls work-ing on this project, he notes that there was no room for mistakes and so as his

-sures common of a rigid client.

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INTERVIEW


3

de Rham's design for

Mirabaud Bank.

4

An interior scheme

from Tecom, Dubai.4

3

and honesty, he explains. The interior architect had established

an interior design company in Switzer-land with his partner Siavosh Adeli in 1999. Before relocating to Dubai, de Rham decided to hand over his portion of the company to Adeli completely. It would be three years before de Rham would set up his second company, Swiss Bureau Interior Design.

In 2003, de Rham moved to Dubai. He notes that the emirate had already launched its 2010 vision and started

Palm Island, Dubai Marina and DIFC. He says: During some earlier visits

in 2002, I was very impressed by what was already built and the quality of it. I felt Dubai was a vibrant city, as I felt in Sao Paulo. Dubai was, and still is, a city where interior architects have a lot of liberty in their creativity, so it was not a

On one of his earlier visits in 2002, de Rham met with Maher Al Zarooni, who not only taught de Rham the ways of the United Arab Emirates, but would even-tually co-open Swiss Bureau Interior Design with de Rham.

explains de Rham. And I try to minimise the risks of too quick a growth. We are really focused on designing creative

We have the chance at this stage to -

lenging us on the creativity level, it is not a question of size, but really of what can we create new in this one?

We propose to our clients a turnkey

with our preferred sub-contractors. We

manage all the different phases and are

phase for any unforeseen reasons. We are always in contact with the client and ready to respond to any of their wishes.

In 2014, Swiss Bureau Interior Design

1,500ft2 to 500,000ft2. According to de Rham, 2014 was a good year, business-

its turnover and it was able to go ahead

with the hiring of new key collaborators. Simplicity is the motive of each of

our creations, says de Rham. My ar-chitects and I always try to simplify our design by not adding too much material, features, shapes, colours, etc. It is easy

-

The interior architect also notes that each design area should boast its own creative identity that is in line with

especially passionate about corridors. de Rham says: I really like to spend time on corridors, to design something different, as this captures the essence

Currently, Swiss Bureau Interior -

-tion with de Rhams previous partner Adeli, Swiss Bureau also recently won an international competition launched by the Ministry of Presidential Affairs in Abu Dhabi, and will soon begin working on the renovation of its main conference hall in the UN's Geneva location.

INTERVIEW


SIMONSWERK Middle EastDubai, United Arab EmiratesFon: +971-4-8857050 +971-4-3625652Fax: +971-4-3908935www.simonswerk.ae

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INTERVIEW


5

Inside a DNA Clinic

design by Swiss

Bureau Interior

Design.

6

Dubai's economic

department includes

geometric designs.

6

7

5

I try to minimise the

risks of too quick a growth. We are really focused on designing creative projects and to not repeat what we have already done on our previous projects. We have the chance at this stage to refuse some projects that are not challenging us.

Location: London, UKN 51 30' 26" W 0 07' 39" Surface: I Naturali/ Pietra di Savoia Grigia

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Laminam Middle EastArjaan Tower, Office 805, Dubai Media CityUnited Arab Emirates+971 44347172

Essenceof a surface IndoorMorgan Lovell,London

INTERVIEW


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CASE STUDY

www.designmena.com36 MARCH 2015 | Commercial Interior Design www.designmena.com

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CASE STUDY

www.designmena.com Commercial Interior Design | MARCH 2015 37www.designmena.com

1

Dubais secret nook

COVE BE ACH, A QUAINT NE W LOUNGE IN DUBAI S JUMEIR AH BE ACH HOTEL , HA S RECENTLY OPENED AND OFFERS A PURE AND HOLIST IC INTERIOR BY PROSPECT DESIGN INTERNATIONAL IDE AL FOR E A SY- GOING BE ACH LOVERS.

CASE STUDY


Salalah Facilities, the owners of a number of food and bever-age venues throughout the UAE, aimed to create a new

beach lounge that opened directly to the Arabian Gulf. The design team, helmed by Fady Chams, managing director of Prospect Design International, looked to maintain a pure, white and simple interior inspired by natures whimsical beauty. Aptly named Cove Beach, the new location is a sheltered nook located directly on the sand, hidden behind Ju-meirah Beach hotel and facing the iconic Burj Al Arab.

When we sat down with the own-ers, the idea was to create something

1

Cove Beach sits

directly on the water.

2

Versatile seating

welcomes guests.

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Dubai. The idea was to create a beach restaurant directly on the sand, and this was the perfect location to do it, explains Chams.

on this small plot of land, which is naturally shaped. You have the marina on one side and the public beach on the other. So we started with the interior de-sign concept, which was the distribution

we approached an independent archi-tect to work out the structure.

Being able to work on the projects layout before the architect was a mas-sive advantage to the designers and

client. It allowed the team the chance to create exactly what they wanted, without structural restrictions.

It made our lives easier and the cli-ent was able to get what he wanted. We were able to translate what the clients wanted into a reality and the architect came and created the structure. It think its every designers dream, actually, explains Chams.

Upon entering the low-roofed Cove Beach, one is immediately welcomed by white, soft hues and natural materials like timber and seashell. The entrance houses the dressing rooms as well as a shop for beachwear. The narrow entrance hall leads visitors to the res-

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CASE STUDY


3

The entire back wall

is left open to the

beach.

4

The material and

colour palette is

simple and pure.

3

taurant, which follows a square shape enlarged by openness to the outside. Timber screens that display ocean-inspired patterns add context to the width of the room, while a long catwalk in the centre provides depth.

At the front of the restaurant, is a bar, lit up from above by wooden light pendants from Secto Design. Behind the bar, a horizontal mirror is hung on

those sitting. Facing the bar are blue cushioned seats that display soft, geo-metric shapes.

My inspiration was Greece, re-

counts Chams. My wife is Greek and we go there every summer. I love it because everything is white there and its part of the architecture. Even though here its modern, you have the touch of blue in the towels, the bar seats, the pillows and then everything else is white-washed walnut wood.

Its quite simple, even though it was very complicated to design until the very end. But again, it looks very simple and thats what we wanted to achieve. We wanted to insist on the view as opposed to a loud design.

Cove Beach is thoroughly designed

is one of the spaces main design features: a series of organically shaped lights that encourage the direction toward the water.

Chams says: We have skylights that let the natural light come through the ceiling. We were able to create this because we participated in the design from the beginning and before the architecture was developed. The others like the spotlights and the recessed lightingall the lighting, actuallycan be changed easily.

Theres no particular reason for the

CASE STUDY


5

Secto Design lights

decorate the bar area.

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5

CASE STUDY


6

A runway with a

break-out light feature

adds volume to the

space.

7

A low-height building

sets the tone.

6

7

shape of the lighting feature. But we did want to round things out a bit, because so much of the layout has sharp angles. It continues the direction of the catwalk toward the sea.

While the restaurants chairs were supplied by Dedon, the tables and booth seating were designed by Pros-pect Design International. The tables are polished white wood with veneer inserts to add a bit of contrast. Decorating the booth seating are pillows by Deny Designs that display ocean imagery, like crashing waves and washed up pebbles. White, pearl and turquoise blue inspired by the window shutters in Greece, com-plete the colour range.

The restaurants main design feature is the 4.5m height open windows lo-cated at the backend of the restaurant. Left open during the cooler months, the open windows encourage those relax-ing to feel as though theyre outside. With the entire backside open to the outdoors, the restaurant connects with the desert and water just beyond its bor-ders. Nothing divides the interior from the exterior, allowing visitors to easily traverse the two planes.

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CASE STUDY


8

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A narrow pool

provides swimming

options.

We want people to feel that they are always outside, even during the summer months when its very hot outside, says Chams. The windows are all glass, so even when closed you have this feeling of being directly on the beach. And in the winter, when youre sitting inside, the windows are open and the air is fresh from the outside.

Beyond the main restaurant space, Cove Beach includes a rooftop, a pool, a Rose Bar off to the side and its private beach seating. While the rooftop con-tinues the main design theme, the Rose Bar adds a touch of quirk to the overall layout. Located outdoors off to the side of the restaurant, the Rose Bar is deco-rated by plush bougainvillea planted on top that drapes along the faade. The designers photographed the wild

by tile designer DG Mosaic. The image

of the bougainvillea was then used to adorn the faade of the Rose Bar, which is backlit at night.

In the Mediterranean countries, you have the bougainvillea everywhere, so we started with that ontop of the Rose Bar since you can see it from the rooftop

will later drop down along the sides. Its always very simple ideaswere trying to use something that already exists, transform it and make it look good.

While Pedrali chairs, barstools and

beach seating was designed by Prospect Design International and outsourced for manufacturing. Sleek and contemporary outdoor showers by Myyour continue the modern approach to the classic Mediterranean feel of Cove Beach.

According to Chams, the main chal-lenge for the project was the basic fact

of building directly on the beach due to the natural restrictions of constructing near water.

of all, youre on the beachtheres a low tide and a high tide. Also, you have restrictions from the municipality concerning where you can build and how far you can go with any kind of construc-tion. Like the elevated platform for the Rose Bar. So you have restrictions from the municipality as well as the natural challenges, like when you dig in the sand, you have to dewater the landits pure construction challenges.

But at the end of the day, its the fact that you could be sitting at the beach and walk up to the restaurant holding your sandalsit breaks that high-end feel that everyone has here. You can sit and have a nice lunch, and not worry about anything.

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CASE STUDY

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CASE STUDY


ONE OF THE REGIONS MOST USED PROPERT Y PORTAL S, PROPERT YFINDER, HA S RE VE ALED ITS NE W HE ADQUARTERS IN DUBAI S MEDIA CIT Y DISTRICT. DESIGNED BY SWISS BURE AU INTERIOR DESIGN, THE NE W OFFICE DISPL AYS A REL A XED CORPOR ATE IDENTIT Y THAT NOT ONLY TR ANSL ATES ITS STABILIT Y AND POWER A S A COMPANY TO ITS VISITORS, BUT AL SO CRE ATES A COMFORTABLE FEEL FOR THE EMPLOYEES.

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CASE STUDY

www.designmena.com

CASE STUDY


1

Property Found

CASE STUDY


While immensely popular in the UAE for those looking to buy or rent property,

reaching out across the MENA region. In establishing its powerful regional

with more than 100 employees, the of

1

2

2

As a fast growing company, Prop

company by maximising the work sta

that will make them happy to come in to

always being aware not to use too much

Wednesday 6th May

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of Dubais interior design community in May of next year.Mark the date and ensure that you are a part of this exciting and unique collection of the

most inspirational pieces in the market. The book takes pride of place on the coffee tables of interior designers long after publication and the launch party gives a perfect platform

to display your items to prominent local interior designers.

CASE STUDY


3

Social areas along

the windows allow for

great views of the city.

4

Glass partitions make

larger.

5

Timber walls and

environment.

3

5

shapes and volumes that de Rham says are in harmony with the surrounding environment. Upon entering the space, visitors and staff alike are greeted at the lift lobby where they are led into the re-ception area through a glorious wooden tunnel that displays the company logo on one side. At the end of the tunnel, the welcoming reception area, which is play-fully shaped like a traditional house, captures your attention.

One can immediately start to notice a diversity of moods created throughout

the main sales hall, is the contrasting calmness of a full length green wall, explains de Rham. A minimalism of elements is represented through the generosity of the full-length planes sur-rounding the sales hall.

variety of meeting hubs, with each es-tablishing different ambiances, includ-ing an outdoor-themed meeting room, a chic framed wooden box which serves as the main meeting room, cushioned phone booths as well as informal meet-ing areas positioned along the windows

that boast impressive views of the city. A hidden door allows entry to the

pantry area, which is a vast space that provides room for staff to socialise and relax. According to de Rham, giving the pantry so much space was an invest-ment with a large return.

He says: One of the most interesting spaces is the pantry, which is really the

it is where the staff can relax, play snooker or PlayStationbut it can also be used as informal meeting spaces. In this way, we have saved space by not creating small meeting rooms that are generally not used. Therefore, we can call it a hybrid space. This pantry is a big investment in terms of surface, but at the end, the return is larger as it ensures the happiness of the staff to work in this environment.

are marked by the natural blend of ele-

theme. The green wall system installed by The Kontainer consists of hand-picked plants, while green moss and soft oak parquet add soft touches to

CASE STUDY


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CASE STUDY


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The space consists of

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FAST FACTS ABOUT PROPERTYFINDERS NEW OFFICE:

SHOW REVIEW


Show review: Cevisama 2015

SHOW REVIEW


One of the world leading

showcases in ceramic tiles,

bathroom equipment, natural

stone, tiles and more, Cev-

isama welcomed its 33rd international

exhibition during the second week of

February with a bang. From the quality

of its exhibitors to the fairs ability to

encourage and bring about business rela-

tionships, those who attended Cevisama

Located in Feria de Valencia, Spain,

Cevisama attracted over 600 exhibitors

that displayed their work throughout the

large exhibition area, which swept across

100,000m2 and three different levels.

While Cevisama is known for its abil-

ity to bring together hundreds of tile

companies from around the world, it also

showcases a number of impressive stu-

dent projects and interior trends, which

can be seen in the Habitat hall, adjacent

to the fair.

According to Cevisama chairman

Manuel Rubert, and the fairs contest di-

rector Carmen Alvarez, this years edition

overcame the 2014 one in terms of visitor

walking through the entrance doors.

Upon entering the fair, visitors were

welcomed by the 10th anniversary exhibi-

tion of the Barcelona ceramic tile studies

department, which displayed 20 ceramic

projects provided by students of the

School of Architecture at the International

University of Catalonia. Promoted by the

Spanish Ceramic Tile Manufacturers As-

sociation, the exhibition presented pro-

posals developed by students who were

tutored by the departments teachers.

The Spanish tile industry was valued at

While France and Russia are the largest

consumers of Spanish tiles, the highest

growth in foreign sales occurred in North

Africa and the Middle East.

-

then it did in 2013, Libya and Morocco

followed closely behind. And Jordan and

Lebanon increased their imports of Span-

CID has put together a list of top ten

exhibitors from the show, from tiles to

student projects and furniture designs.

THE WORLD RENOWNED CER A MIC AND M ARBLE TR ADE FAIR CE VISA M A WA S RECENTLY HELD IN ITS HOME OF VALENCIA , SPAIN, WITH HUNDREDS OF E XHIBITORS AND THOUSANDS OF VISITORS IN AT TENDANCE.

SHOW REVIEW


Togama has recently released a number of new products, such as the GEA range pictured here. The new textured glass mosaic collection is inspired by a Greek Earth goddess and represents art and raw material colliding. The sparkling new tile is created from glass, which allows the forms and textures of its natural material to shine through and add new dimensions to the mosaic. GEO is available in two colour shades of grey and brown. In addition to GEA, Togama also presented SILK which owes its title to its obvi-ously silky texture and hygienic antislip. The latter collection consists of 44 varieties and is more matte when compared to its glistening counterpart.

Argenta

Togama

Part of a new vision forward, Argentas stand was the result of its developing communication strategy. The popular ceramics company not only merged aes-thetic with function, but allowed its classic pieces to mix with its new. The collection it unveiled at Cevisama this year was Exclusive Marbles, which sees the applica-tion of different kinds of marble that come in three different sizes. From 75X75 to 90X90 and 45X90, the sizes available in Argentas new collection are quite large, and challenge the traditional size of marble slates. Pictured here is a grey marble that comes as part of Argentas Atlas series. The size of the slate is quite large compared to the traditional size, while the contemporary colouring of the marble allows it to evoke the sense of raw concrete.

SHOW REVIEW


A division of the Roca company, Roca Tiles participated in Cev-isama 2015 bringing a host of new tile collections for visitors to admire. Among other ranges, the company presented its Traveller series, which consists of large pieces that resemble stones such as quartzite, bluestone and slate. The Traveller series technical performance make it an ideal

public use. Besides the Traveller series, Roca also showcased Legend, a collection that boasts soothing dynamics and serenity suitable for domestic environ-ments. Like the stone pictured here from the Borneo series, Roca Tiles new ranges are harmonious with the current market demands.

Ceramica Gomez

Roca Tiles

The Spanish tile company Ceram-ica Gomez has been producing and exporting tile solutions since the early half of the 20th century. Today, its reach spreads to over 100 countries, and its presence continues to grow. While the company continues to produce traditional tile works that display ornate artwork, it also produces a number of collections that range from luxurious and glossy marble to tiles with more metallic sheens. Ceramica Gomez also creates tiles that are sustainable and resistent to various outdoor conditions, such as the ones used on the faade of the build-ing pictured here. In addition to architectural ceramics, Ceramica Gomez has a number of other ranges ideal for outdoor pool and lounge areas. These are suitable for commercial projects.

SHOW REVIEW


Having also exhibited in Cev-isamas Habitat zone, Muka dis-played a number of Scandinavian styled products from its Mikonos lamp, pictured here, to the Silla Reves chair. Each product con-tains beech wood with pops of

assumes a dramatic shape that Muka is known for within its product range. The lamps open-ing sharply drops from one end to the other, which is countered by the opposing straight line, which

top. The studios other products like the Taburete Balea table has long and slender legs that sta-bilise the graphite top. Taburete could also be used as a quirky seating solution.

Capdell

Muka

Located in the fairs Habitat zone housed in a building adjacent to the Cevisama fair, Capdells furniture designs are minimal and reminiscent of Scandinavian design. Each creation is simple in its entirety, yet contains small de-tails that alter its concept. Ideal

retail spaces, Capdells latest col-lections are right on target. The designs coincide with a maturing-minimalist taste prevalent today. Also, they use light woods with soft textile colours like beige and sea grey, as well as more vibrant colours like this deep red. In addition to an array of seating designs, Capdell also provides tables and durable outdoor furniture. Each design by Capdell contains the companys elegant and mature touch, which is in demand across global markets.

SHOW REVIEW


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SHOW REVIEW


The Spanish company originat-ing from a town near Valencia is known for producing decorative lights for more than two decades. Ole! is the new design collection created by professional lighting engineers and fresh-minded management. Ideal for public areas and interior design proj-ects, products by Ole! exhibit high-quality craftsmanship and production. Pictured here is a vertical LED light mounted onto the wall. Its minimal presence allows it to function without imposing on its surrounding environment. Products by Ole! are clean and calm and represent the markets current drive toward minimal aesthetic and maximum function.

Proto-Ceramics

Ole! by Fm

As an ongoing experiment that centres on new material forma-tions, Proto-Ceramics by Harvard Graduate School of Design included three models located in the main hall of Cevisama. Each model represented the ongoing research of the latest generation of thin, large-format ceramic tiles and illustrated the robust strength of the new material as a constructive component. Each model was shown in an abstract grid that allowed visitors to understand the materials organisation. The experiment was intelligent and bold, and illustrated the forward-moving vision of the generation to come. Beyond the Proto-Ceramics, were two isles that showcased other student projects experimenting with different tile and ceramic ap-plications for building exteriors.

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1

SUSTAINABILITY

A NUMBER OF COUNTRIES FROM THE GCC ARE LOOKING FORWARD TO HOLDING INTERNATIONAL E VENTS IN UPCOMING YE ARS, AND WITH THE E XPECTED INFLUX IN TOURISM, M ANY ARE BEGINNING TO GO GREEN IN BIG WAYS. CID TALKS TO INDUSTRY E XPERTS ABOUT THE RESPONSIBILIT Y OF DESIGNERS AND THE REGIONS APPROACH TO SUSTAINABILIT Y.

The green Gulf


SUSTAINABILITY


With Dubai winning the

bid to host Expo 2020

and Qatar expecting the

World Cup in 2022, the

has become a centre for business,

According to Ross Jackson, gen-

predicted to reach alarming levels in

Sustainable architecture and

leading to the formation of organisa-

tions such as Estidama, the Abu Dhabi

2

Environmental design sets new

standards for modern, human experi-

ences, and it provides the basis for

Louise Pitt, marketing and CRM man-

Pitt adds: In addition, the aspect

even in the selection of product ma-

development teams develop new

-

dependent forum aimed at conserving

-

and designers are now pressured to

and look for solutions to bigger-than-

Samer Deeb, area manager, Middle

be like, and which involves sustain-

1

2

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SUSTAINABILITY


3

Sotria line by Delta

Faucet Company.

4

The In-Tank Meridian

by Roca.

3

4

All the companies that CID spoke

with this month are releasing a number

of new products that coincide with

sustainable measures taken across

the GCC. RMD Boards, for example, is

at the forefront of developing products

that can be sustainable replacements

for common materials that damage

the environment. One such example

is the wall coverings that are meant to

replace marble and granite.

According to Sagar Verma, presi-

dent, RMD Boards, the products are

easy to install, have aesthetic appeal

and are priced at one-third the cost of

conventional materials.

Delta Faucet Company has also

launched a number of sustainable

ranges, like its H20kinetic technol-

ogy, which creates a new shower

experience, as each showerhead and

handshower, and contains an internal

system that sculpts the water into

SUSTAINABILITY


a unique wave pattern, creating the

feeling of more water without actually

using more water. In fact, according

to Jackson, the new products use

between 20% and 40% less water than

the industry standard.

Jackson says: Delta Faucet Com-

pany places a high priority on products

that address todays environmental

concerns, such as accessibility to

water, water conservation and water

quality. We invest in internal processes

and systems that provide innovative

solutions and ensure exceptional cus-

tomer satisfaction through designing

products that improve the way people

interact with water.

Many companies in the region

are also getting involved in regional

initiatives. Roca for example, has

participated in the World Future Energy

Summit in Abu Dhabi as well as organ-

ised We Are Water, a foundation set up

by Roca in 2010.

According to Deeb, the sustainable

trend is unstoppable, and legislation is

5

5

The In-Tank Meridian

by Roca.

We are fully aware of whats going on around the worldi.e. the melting of

the glaciers, the swift weather changes, natural disastersand we keep looking at it from a distance. We need to feel responsible and aware that we can make a change and that we need to make it [as soon as possible].

Saudi Arabia is already imposing a

by all manufacturers from May 2015

onwards. This will initially cause some

become the rule.

While a number of organisations,

companies and individuals are deter-

mined to build more sustainable proj-

ects and live in a truly greener way,

are we, as a community, approaching

sustainability in the right way?

Deeb argues that in this region, we

dont have any proper studies done on

human behaviour and how consumers

are using different sustainable prod-

ucts. He says: We are implementing

other regions regulations and rules

Were still not making it clear that the

SUSTAINABILITY


6

7

6

The concealed cistern

by Geberit.

7

The Sotria line

by Delta Faucet

Company.

environment is screaming at us to act,

and we are moving so slowly.

We are fully aware of whats going

on around the worldi.e. the melting of

the glaciers, the swift weather changes,

natural disastersand we keep looking

at it from a distance. We need to feel

responsible and aware that we can make

a change and that we need to make it [as

soon as possible].

While Deeb believes there is not

enough information relevant to our

region, others like Pitt argue that social

initiatives that are being launched il-

lustrate the regions desire to be more

eco-friendly.

According to Pitt, sustainability is

becoming more and more a key topic in

our region, and she hopes that instead

of trying to play catch-up, we continue

to take the lead in design by building

future sustainable cities.

She says: The formation of Estidama

has provided the framework in the UAE

and promoted a new mindset towards

sustainability. The progress of society

towards building sustainable future

cities is in the hands of the Middle East-

ern governments setting the building

codes and regulations, and also in the

of sustainability sourced and produced

products.

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SUPPLIERS YOU SHOULD KNOW

Tell us about your company?Flowcrete is a specialist resin

What are your best selling products?

Tell us about your company?

What are your best selling products?

Flowcrete

What projects have you been involved in?

What sets you apart?What trends do you see in walls

What projects have you been involved in?



Tell us about your company?Muraspec has been based in Dubai since 1994, providing world-class wallcoverings to the United Arab Emirates and beyond. We pride ourselves on being a British manu-facturing success story, and most of our products are designed and manufactured at our production fa-cilities in Kent. With over 125 years of British heritage, youre in safe hands when you choose us.

We have recently expanded our offer with an exciting new addition to our already huge product port-folio Fardis. Designed for those looking for a residential-style look without compromising on design or quality, Fardis is perfect for homes, hotels and hospitality.

What are your best selling products?Only recently introduced, our Elan

Muraspeccollection is already a worldwide bestseller! Elan is a selection of natural and fabric inspired subtle embosses in a range of soft neutrals, from heathers and greys to beiges and blues in matte and

Textiles and fabric-inspired

in our offer. Customers appreciate the range we have to offer, with ev-erything from real silks and printed suedes to linen-look embosses.

What projects have you been involved in?Our products can be found in some

shops and residences. Recent high-

the Rixos Bab Al Bahr in Ras Al Khaimah, Hyatt Place Muraqqabat and all of the Centro Hotels by Rotana in Abu Dhabi and Dubai.

What trends do you see in the Middle East with re-

-ishes are regular requests at the moment everything from a subtle sheen to full-on foils and glitters! Our Splendore and new Allegri collections from Fardis focus on this look.

Bespoke designs con-tinue to grow in popularity as clients appreciate having something thats unique to them. Our specialist teams can help customers to create their own image or artwork using our extensive wallcoverings offer.

PO Box 34625T: +009714 3387399

F: +009714 3387401E: [email protected].

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Tell us about your company?We started out with an in-depth knowledge of the methods, tech-niques and products in our industry

doing things. The group we belong to has over forty years of knowhow and has always been known for its ability to innovate the manu-facturing technology, processes, products and logistics in use in the ceramics industry.

Laminam was founded in 2001 as the result of an idea that Franco Stefani, an innovator in the ceramic industry, wanted to develop, lead-ing to the invention of this product and the creation of the technology needed to manufacture it. We started out with a patent protecting the technology used to make large yet slim ceramic slabs that led to the invention of a completely new product at the start of the twenty-

Tell us about your company?As a Spanish multinational, Cosentino Group, the manufacturer of the worlds leading quartz surfaces brand

present for two years in the Middle East through our regional

Our huge and varied own stock in Jebel Ali, plus the strong support

recommended fabricators in the region allow us to better serve the current customers and the thriving demand in the area.

What are your best selling products?Silestone is the only quartz stone surface with a patent built-in bacteriostatic protection with silver technology that inhibits the growth of bacteria. Silestone also stands out from any other solid

Laminam

Cosentino

industry.Today, Laminam makes large

ceramic surfaces whose eclecticism and versatility is well known and that are used for many diverse applications, be it for traditional or cutting-edge buildings, interiors and design.

What are your best selling products?At Laminam, product research and technological innovation aim to achieve continuous improvements to the architectural quality of spaces and so the quality of life for those who use them.

Ceramic has always been valued as a material because of its intrinsic

and frost, as well as for its hygienic nature and ease of maintenance. This is why our slabs are the mate-rial of choice for most applications.

As well as working with designers and graphic designers to create pat-terns and textures at the cutting edge of aesthetics, Laminam has embarked upon several innovative partnerships with cultural institutions such as the

of Florence, with the aim of creating accurate replicas of traditional covering materi-als like Arno stone and Car-rara marble. Laminams research does not forget the companys focus on the environment: natural raw materials, sustainable produc-tion technology, fully recyclable products.

What projects have you been in?We worked on many international projects like Sheraton Hotel on

Ameti Train Station, Auckland, New

Kazakhstan, among many others.

Laminam

TEL: +971 4 4347172

What projects have you been involved in?Weve been

Al Arab, Etihad

Aspetar Hospital

Airport, the Louvre Museum, the Vancouver Olympic Village, Telefonica Flagship Store and Wembley Stadium among many others.

What trends do you see in the Middle East?Theres a preference for big format tiles, the thinner the better, with

you wish for, the answer is a reality

surface or other quartz surfaces as being the only one available in

Silestone is a maintenance free surface that is nonporous, resistant to impact, stains and hard to get scratched.

surface never seen before that can be used for exterior as well as all interior applications, from

countertops to ventilated facades

swimming pools since it does not get affected by chemicals. The product can take more than 400 degrees Celsius of continuous

non-porous and resistant to impact. It also has different

leather, denim, any solid colour, steel as well as natural stone patterns.

Visit our websites:www.silestone.comwww.dekton.comwww.facebook.com/CosentinoMiddleEastwww.cosentino.com

SPONSORSHIP OPPORTUNITIESStephen PriceSales DirectorT: +971 4 444 [email protected]

SPEAKING OPPORTUNITIESLouby MaktariConference DirectorT: +971 4 444 3578E: [email protected]

REGISTER TO ATTENDAmanda Elisha Delegate ManagerT: +971 4 444 3463 E: [email protected]

For more information on the Hotelier Middle East: Sustainable Design & Operations Summit 2015 please contact one of our team today:

WEDNESDAY 3RD JUNE 2015GROSVENOR HOUSE, DUBAI

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SUSTAINABLE DESIGN & OPERATIONS SUMMIT

DOUBLE POSITION CHAIR

The Double Position Chair from Alex Petunin for ArtTech consists of various sitting positions that change the function of the chair. Sitting on the front leg, anyone can use the Double Position Chair as an arm chair, while when its leaned on the back leg, the product becomes a lounging piece. If the user decided to remove the front leg, the Double Position Chair can rock back and forth. The chairs versatility is complimented by its mid-section which contains three different voids. These holes can be used to store books and maga-zines. An extra touch are the colourful stripes painted inside the holes as well as on the legs.

ALEX PETUNIN

TEL: +7 921 943 1620

www.alexpetunin.com

New on the market

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PRODUCTS

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BIOMIMICRY

This 3D printed sofa from design-er Lilian van Daal is a sustainable design that consists of natural structures and organic shapes. With 3D printing technology, Daal was able to create complex struc-tures from one material in one factory. Produced by 3D Systems Benelux, Biomimicry is a soft seating solution for those who are environmentally aware and eager to test out the latest technological advancements. While the four-legged chair only comes in white, its material displays dynamic pat-terns. The futuristic aesthetic of Biomimicry allows it to be an ideal choice for those who appreciate risks and experimentation.

LUMINOSE

The adorably quirky lighting de-sign from Elizabeth Zimmerer and Marton Lente not only has person-ality, but was handcrafted out of the couples passion for animals. The table lamp consists of a head, which acts as the light source, while the lamps body is made of eight pieces to give shape to the animal. The legs of Luminose are adjustable, inviting the user to get playful. From sitting to bowing, Luminose can perform many posi-tions while offering a direct light source. Luminose is made of wood

like metallic silver, black, white and natural wood.

LILIAN VAN DAAL

TEL:+31 633825479

www.lilianvandaal.com

ELIZABETH ZIMMERER AND

MARTON LENTE

E: [email protected]

www.lumino.se

PRODUCTS

Commercial Interior Design | M