1Gavin Heaton
www.servantofchaos.com
Gavin Heaton // www.servantofchaos.com // [email protected]
EyesThe
of
Where a FOUR year old’sworld meets the new world of the Cluetrain
Through
Children
2Gavin Heaton
www.servantofchaos.com
People of earth …
3Gavin Heaton
www.servantofchaos.com
A powerful global
conversation has begun.
4Gavin Heaton
www.servantofchaos.com
Through the Internet,
people are discovering …
5Gavin Heaton
www.servantofchaos.com
and inventing new ways to
share relevant knowledge
6Gavin Heaton
www.servantofchaos.com
… with blinding speed.
7Gavin Heaton
www.servantofchaos.com
As a direct result, markets
are getting smarter …
8Gavin Heaton
www.servantofchaos.com
and getting smarter faster
than most companies.
9Gavin Heaton
www.servantofchaos.com
1. Markets are conversations.
10Gavin Heaton
www.servantofchaos.com
2. Markets consist of human
beings, not demographic sectors.
11Gavin Heaton
www.servantofchaos.com
12. There are no secrets.
12Gavin Heaton
www.servantofchaos.com
20. Companies need to
realize their markets are often laughing. At them.
13Gavin Heaton
www.servantofchaos.com
26. Public Relations does not
relate to the public.
14Gavin Heaton
www.servantofchaos.com
29. Elvis said it best: "We
can't go on together with
suspicious minds."
15Gavin Heaton
www.servantofchaos.com
36. Companies must ask
themselves where their corporate cultures end.
16Gavin Heaton
www.servantofchaos.com
52. Paranoia kills
conversation.
17Gavin Heaton
www.servantofchaos.com
60. Markets want to talk to companies
18Gavin Heaton
www.servantofchaos.com
67. As markets, as workers, we wonder why you're not
listening …
19Gavin Heaton
www.servantofchaos.com
You seem to be speaking a
different language.
20Gavin Heaton
www.servantofchaos.com
68. The inflated self-important jargon you sling around …
what's that got to do with us?
21Gavin Heaton
www.servantofchaos.com
69. Maybe you're impressing
your investors. Maybe you're impressing Wall Street …
22Gavin Heaton
www.servantofchaos.com
You're not impressing us.
23Gavin Heaton
www.servantofchaos.com
71. Your tired notions of "the
market" make our eyes glaze
over.
24Gavin Heaton
www.servantofchaos.com
72. We like this new
marketplace much better.
In fact, we are creating it.
25Gavin Heaton
www.servantofchaos.com
73. You're invited, but it's our
world. Take your shoes off at the door.
26Gavin Heaton
www.servantofchaos.com
75. If you want us to talk to you, tell us something. Make
it something interesting for a change.
27Gavin Heaton
www.servantofchaos.com
78. You want us to pay?
28Gavin Heaton
www.servantofchaos.com
… We want you to pay attention.
29Gavin Heaton
www.servantofchaos.com
82. Your product broke. Why?
30Gavin Heaton
www.servantofchaos.com
84. We know some people from your company. They're
pretty cool online …
31Gavin Heaton
www.servantofchaos.com
Do you have any more like that you're hiding? Can they
come out and play?
32Gavin Heaton
www.servantofchaos.com
87. We'd like it if you got what's going on here. That'd
be real nice.
33Gavin Heaton
www.servantofchaos.com
89. We have real power and we know it.
34Gavin Heaton
www.servantofchaos.com
95. We are waking up and linking to each other. We are
watching. But we are not waiting.
35Gavin Heaton
www.servantofchaos.com
Gavin Heaton // www.servantofchaos.com // [email protected]
EyesThe
of
Thank you!
Through
Children
36Gavin Heaton
www.servantofchaos.com
About MeAbout Me
Name: Gavin Heaton
Web: www.servantofchaos.com
Twitter: servantofchaos
37Gavin Heaton
www.servantofchaos.com
Licensing/Attributions
Ideas:The Cluetrain Manifestowww.cluetrain.com
The Age of Conversationwww.ageofconversation.com
See my blogroll @ servantofchaos.com
Original photography:Olivia HeatonRose Heaton
Get this presentation:www.slideshare.net/servantofchaos
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