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About the Product
• Interactive product that stores items •Space Saver•Tablet like screen interface that allows you to type in what item you are putting in, or taking out•Works like a vending machine•Three different versions: Family sized, Beauty products, and Tool box
WHAT IS YOUR PROBLEM?• Can’t find anything• Kids are always
misplacing items• Waste time searching
for things• Waste $ re-buying
multiple things because they can’t be located
• Annoying/Stressful when you can’t find something that you need
• Cluttered Drawers and Closets
• Always running out of space
WE CAN DO THAT:• You will always be able to find
anything that you need regardless of who had it last
• NO more wasting time looking for things
• Save $ by knowing exactly what you have so that you never buy anything twice (think tape, scissors, pencil sharpeners)
• Eliminate stress by knowing exactly where everything is
• No more clutter, everything is completely organized
• Space saving, it stores everything compactly due to size.
Consumer Goals Brand Benefits
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Wireframe LOGO
Testimonial
Products Benefits Call to Action
PhotoDescription
Contact Information
Social Media Links
Home Products Benefits Buy Contact
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QR Code
• Print Advertisements• Business Cards• Brochures,
posters and flyers• Postcards• Mailers• Conference
displays
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Search Engine Advertising
July 22, 2012
Keyword selection-Google words
Ad Purchase and distributionGoogle AdsFacebook Ads
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KEYWORDS
• Organize Life• Organize Makeup• Organize Tools
http://www.googlekeywordtool.com/
Selected:
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Target Markets•Families-Mothers in particular for the Family Sized Product
•Young women-Beauty Products version
•Men-Tool Version
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Will use the online survey as one tool to organize potential and current customers and advertise accordingly
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Women ages 25 and up• “Mom”
groups• Parenting
sites
Young Women and teenage girls• Cosmetic
sites• Teen
magazines
Men• Home Depot• Tool websites• DIY websites
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