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Alexandrium Woonmall Rotterdam uses AOpen to power their Digital Signage network and Interactive Wayfinding touch displays
The Alexandrium Woonmall home decoration and
interior design section in Rotterdam, the Netherlands,
was completely re-designed to cater to the needs of
the visitor.
The company PresTop Products designed the
interactive wayfinding kiosks and digital displays for
advertising purposes using AOpen Digital Engine
media players.
Commercial center Alexandrium is one of the
largest indoor shopping centers in the Netherlands
consisting of approximately 210 stores, with around
60 stores in the home decoration and interior design
section. The total property covers 44.000 square
meters, nearly 500.000 square feet of shopping. The
stores range from your normal fashion, jewelry and
gift shops to the Megastores section and a section
that focuses on home decoration and interior design.
THE CHALLENGE
With such a large ground of shopping space, the
management of Alexandrium Woonmall decided to
give innovations such as digital signage and digital
interactive wayfinding a place in this modern mall.
Mid 2011 the project implementation started and
was led by system integrator PresTop Products,
a valued AOpen partner. In December 2011 the
refurbished mall was officially re-opened.
“Alexandrium Woonmall has been transformed into a
real shopping experience thanks to the renovations”,
according to the management of this center.
THE SOLUTION
At the entrance of the home decoration and interior
design area of Alexandrium Woonmall you will
find two touch kiosks and three 42” touchscreens.
In the heart of the mall there is a custom built
double sided 42” Touch Totem. In addition nine
displays are placed across the shopping center for
digital signage/narrowcasting purposes including
advertisements and interactive information
feed. The displays are strategically placed
above the elevators, entrance and across
the ground floor close to the restaurants.
K E Y B E N E F I T S
• A new stylish design to attract
new customers to benefit the
retailers
• The proven track record of the
technology used
• Creation of a shopping
experience
S O L U T I O N S
• Project owner: PresTop
Products
• AOpen Digital Engine DE7000
• AOpen Digital Engine
DE57-HA
• Philips Information Kiosks and
Totems
• Omnitapps Wayfinding
Software
Interactive Digital Wayfinding in Retail
D I G I TA L S I G N A G E
I N R E TA I L
E N V I R O N M E N T S
Digital Signage is the ideal
way to disperse content and
messages in a targeted manner.
Displays are now used to
project HD video content, sound
and text. Synergy is possible
between various devices,
enabling retailers to connect and
interact with their customers,
using the latest mobile
technology.
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C H O O S I N G T H E R I G H T
S Y S T E M I N T E G R ATO R
The WPM Group was the initiator
of the project and its division for
Shopping Center Management is
responsible for the maintenance,
administration, marketing and
promotion of the Shopping Center
Alexandrium. The development
of a shopping center is regularly
monitored through studies of
customer satisfaction, traffic flows
and business experience. It was
their idea to look for an innovative
solution to replace the existing
static wayfinding posters with
digital and interactive signs. This
is where WPM Group decided to
hire PresTop Products.
PresTop is a System Integrator in
the Digital Signage industry. Their
services reach from the drawing
board to the actual installment
including: design, creation and
installation. Products include:
touch displays, touch tables,
touch computers, kiosks, software
and services. PresTop took on
the whole project for the Home
Decoration section of Shopping
Center Alexandrium in Rotterdam
using Philips displays, AOpen
Digital Engine media players and
Omnitapps software.
THE SHOPPING EXPERIENCE
A visitor of the home decoration section can now
easily find the way to the shop or shops they would
like to visit. The shops are categorized in sections to
make the search easy. Once you find the shop that
you would like to visit you can select it and receive
an animated route description. A QR code will also
appear, so you can save the information on your
smartphone. The displays will show advertisements
combined with information and promotions of the
mall. The advertisements will be a way of generating
income for the mall, because the retailers will have
the possibility to run commercial advertisements.
THE BENEFITS
A fundamental benefit of digital wayfinding in
Alexandrium Woonmall is its flexibility. It can be used
to display the total floorplan, interactive maps from
starting point to the location, store information such
as opening hours and promotions.
Visitors can also use their smartphone to directly
upload the store information by scanning the QR
code that is displayed on the wayfinding system.
All in all a great tool to help people navigate their
way through big retail centers such as Alexandrium
Woonmall. Additionally the system helps visitors
decide where they would like to go, because the
system allows to search per category such as
Kitchens, Living room, Bedroom etc., and they might
end up in different stores than originally planned.
The extra displays that are located across the mall are
installed for messaging and promotional activities.
This form of promotion is also a lot more flexible
than the old static posters, because messages and
promotions are changed on demand with a touch of
a button via a central remote management system.
Thanks to the displays it is also possible to show
online newsfeeds and animated, full motion video
promotions. Digital messages are more likely to
catch the eye and therefore better able to bring the
message to the customer to support the goal of
getting the customer in the store and the possibility
to sell your promoted product.
PresTop has been using AOpen Digital Engine media players for more than 5 years. “The advan-tage of the AOpen media player is that the size of the housing never changes thanks to the unique small form factor. That makes the system ideal for us to build into our customized kiosks and
totems.”
Richard Roggeveen, Account Manager at PresTop Products
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AOpen, Inc. has more than 15 years of IT hardware
manufacturing experience along with keen insights
into IT industry trends that help drive the continuous
development of high-end IT solutions.
As the leading manufacturer of reliable, powerful
and green hardware solutions world-wide, combined
with the unique small form factor of the specially
designed media player called AOpen Digital Engine,
AOpen is able to provide an outstanding platform
for 24/7 operability in applied computing. The range
of players, from low-end to high-end with fan or
fanless, are designed for excellence: from basic
bare systems to state-of-the-art multimedia solutions
built to fit customers’ needs. The WarmTouch series
complements the AOpen product line with small
and extremely sleek displays with or without touch.
With in-depth market knowledge AOpen can offer
advice for complete digital signage platform solutions.
AOpen cooperates with its global value added channel
network to go to market.
AOpen YOUR Digital Signage Expert
www.AOpen.com
A b o u t A O p e n
Copyright (C) 2012 AOpen Media. All rights reserved.
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