First...The Pre-‐Game: Prepara&on & Strategy
Pre-‐Qualifica,onsPrefer
red -‐ But Not
Absolute
Basic Typing & Computer Skills
Iden@ty
Business Plan
Know Your Market
What do customers desire? -‐ An Advocate.
What do partners/vendors desire? -‐ Maximum Returns.
What do employees desire? -‐ More to their pocket.
Know Thyself
Authen&c Brand Iden@ty
Um.... No.
BoOom Line
You Must Know 2 Things:1 -‐ Your Why.2 -‐ Your Target Demographic.
People do business with those they like.
Takeaways
Okay, but what is this “Social Media”?
Social Media refers to the type of website, applica@on or communica@ons vehicle where people have the ability to connect with one another. And the key misconcep@on out there is that Social Media and Social Networking are synonymous. Big Mistake.
Social Media Networking is where Social Media, mul@-‐media consumers discuss and interact; share digital content and ideas; and build rela@onships. Social Media and Social Networking working in tandem is Social Media Op,miza,on (SMO).
The term “Social Media” has become a misnomer. As a result, the industry has opted to use “Social” to encompass all it’s meaning and nuance.
1
TRANSPARENCY. When you share informa@on freely you don’t lose it (i.e. give up market share), you and the customer now both have it. It’s not a zero/sum game.
GIVE WITHOUT EXPECTING BACK!
2
This was a very shallow dive into Social.If you want to learn more...
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