“ for Small Business”
Mohamad Bajouk
Image Marketing
• Generate and support brand image
• Create buzz and awareness
• Rarely used to generate revenue
• More than 55 million photos are uploaded every day
• Over 16 billion photos shared
• 150 million monthly active users
• 1.2 billion likes daily
• 1000 comments per second
1,523,456 Instagram followers
58,425 Interactions72,002 Interactions
40% of people will respond better to visual information than plain text.
September 2013
A picture is worth a thousand words
Big brands bring in an average of 37 “interactions” per 1K followers with pictures, and an average of 24 interactions per 1K followers from videos
Behind the Scenes Sneak Peek
Build a sense of rapport and familiarity
Show your Team
Making Of
Build Integrity
Support your Brand
Shine with Uniqueness
Build your Brand Personality
Convey the “feeling” of your Brand
Connect with your niche market emotionally
Go Viral
Burst your Creativity
Encourage friends and employees to share posts
Promote Events
Draw support and interest before the event
Document with cool and fun photos after the event
Build interest in going or attending with you next time
Keep your Business Name Highlighted
Hold contests
Ask questions
Get them talking about you
Reward your Followers
Provide special offers
Encourage Participation
Build followers
Use hashtags
Share on Social Media
Feature your Customers
Promote Credibility
Photo shooting Tips
Shoot in Magic Hours
Change Perspective
It’s an App, not a Cameraman
Setting Up Your Account
Download the Instagram app from the iTunes App Store or the Droid Google Play Store
Click “Register” to create a new account
Create a user name and password
Find Facebook friends
Edit your profile and add a bio
Connect to Social
3 Steps for Using
Capture or Upload Photo or Video
Add Filters and Effects
Complete Information and Share