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2014
2,309co
Metrix
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Key Findings
201185.9%20148
24.8%319%
533%328%
20148
33624.8%
34.9
/
(40.8%)(36.
(31.3%)
(57.4%)
Yahoo!x
(46.1%)
(33.3%
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Key Findings
Top5(U)Yahoo!x
(U)
uho
46.1%53.9%
46
45
25-34
Cross Visiting
EC
Top5/Yahoo!
Yahoo!
35-44
25-34
Top3/
35
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Key Findings
Top3Yahoo!
25-34
Top3(u)momo
25-34
ET Mall
45
Top3
(U)GOMAJI35-
44
(25.3
(24.3%)//
(44.9%)/(
(6.5%)
2425.5
NT$1,000(40.8%)
(36.3%)
(25.6%)(1
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Key Findings
/(40%)
(36.9%)///(35.4%)
/(52.3%)
/(48.2%)/
(46.5%)
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comScore Media Metrix
2012610%2014824
2013
comSco
(2014/03-04)comScore(2014/07-08)
comScore Media MetrixARO
0.0
10.0
20.0
30.0
40.0
Aug-2011 Feb-2012 Aug-2012 Feb-2013 Aug-2013 Feb-2014 Aug-2014
%
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201486PC33624.8%Top5
(U)Yahoo!x121.3
(U)(U)67.748.7
(U)Yahoo!x
(U)comScore/
uho
comScore Media MetrixA
Top5
()%
()
()
(
3,360 24.8 251 34.9 7.6 11.
(U)Yahoo!x 1,213 9.0 89 34.5 9.6 7.1
(U) 677 5.0 37 37.3 5.3 7.4
(U) 487 3.6 23 36.8 6.4 4.9
KingNet 298 2.2 11 36.9 2.1 3.8
uho 219 1.6 9 33.3 1.2 4.6
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4
45
25-34
46
25-34
comScore Media MetrixA
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/(40.8%)
40
(36.3%)
(31.3%)
(57.4%)
19
(44.2%)
(42.3%)
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/
/
(60.6%28.8%)Yahoo!x
(50.2%23%)
40
Yahoo!x1
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(46.1%)
(37.5%)(33.3%)
(47.6%)
Yahoo!x
(59.3%)
ETtoday
(71.9%31.7%)
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IX SurveyTop6Cross Visiting
EC*(Index UV)Top5/
Yahoo!215.1
47.1%
35-4425-34
PChome
comScore Media MetrixA
Top5/
()
%
Yahoo! 2,151 41.5
Yahoo! 1,730 47.1
1,163 42.5PChome 1,112 41.4
783 46.2
Yahoo!
Yahoo!
PCho
Top5/
*(Composition Index UV)100100100
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Top3/11.3
*
15-24
35Top3Yahoo!
comScore Media MetrixA
Top3/
()
%
113 57.2
82 57.2
43 100.0
Top3 ()
%
Yahoo! 1,860 43.4
1,488 41.7
793 41.4
Yahoo!
Top3/ Top
*Mall
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Top3(u)momo102.1
(u)momo
ET Mall45
Top3(U)GOMAJI
35-4425-34
comScore Media MetrixA
Top3()
%
(u)momo 1,021 43.1
311 46.9
ET Mall 221 44.3
Top3()
%
(U)GOMAJI 771 49.3
(U)17Life 684 46.2
GROUPON 553 48.0
(U)GOMAJI
(u)momo
ET Mall
(U
Top3 To
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(38%)
(25.3%)(24.3%)//
(23.8%)
(51.6%)
(43.6%)19
31.1%
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(44.9%42.9%)
40
/
(17.1%7.5%)
(6.5%)
2425.5
NT$1,000
(40.8%)NT$1,001
~$2,000(29%)
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(36.3%)(36%)
/(25.6%)
(17.9%)
40
/(55.8%)
(33.5%)
(32%)(31.1%)
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(14.8%22.6%)
(10.5%27.8%)(6.4%
20.5%)
40
35-
39
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/(40%)
(36.9%)/
//(35.4%)
25-2935-39
//
/40
/(52.3%)
/(48.2%)/
(46.5%)40
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comScore Media Metrix
MeasuresDemographic ReportTop5
Cros
EC
/
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/
/
//
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1148
1161
19 304
20-24 174
25-29 174
30-34 214
35-39 212
40 1231
1042
610
657
(IX Survey)
CyberPanel12
2014/09/192014/09/22
N=2,309
95%,2.04%20149
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comScoreUnified Digital MeasurementTM
International Spiders and Bots List
Methodology
Global
PERSONMeasurement M
Panel
Unified Digital Measuremen
Media Metrix
*comScore(UDM)unified(U)(u)
/
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