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2013 09 21 09 22
2,466comScore Media Metrix Source/Loss
(Lifestyles Beauty/Fashion/Style)
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/
(40.4%)
(61.7%)
Key Findings
(36.4%)
// (58.9%)(58.5%)
(49%)
Yahoo!
(37.9%)
/
(50.4%)
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Key Findings
20138
Yahoo!Yahoo!44.2%
FashionGuide/5.6%8.7%
UrCosme/5.1%5.3%
VOGUEFacebook22.0%
BabyouFacebook40.5%
20138
Yahoo!Yahoo!44.2%
FashionGuide/5.6%8.7% UrCosmeFacebook3.3%PIXNET
1.1%
VOGUEFacebook21.1%2.2%
BabyouFacebook37.3%
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(36.4%)25-29
(32.7%)
40
/(32.7%)
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//
(58.5%)
Facebook/(39.2%)
20
1925-29
/20-24
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(49%)36%
/
(15%)
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Yahoo! (37.9%)
FashionGuide(24.2%)
UrConsme
(11%)
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Source/Loss
Babyou
3%Yahoo!
44.2%
FashionGuideYahoo!3.1%2.5%UrCosme
SEOSEM
Source
Yahoo! FashionGuide UrCosme VOGUEEntries (000) % of Entries Entries (000) % of Entries Entries (000) % of Entries Entries (000) % of Entries En
Incoming traffic 6,595 100.0 4,030 100.0 2,862 100.0 506 100.0
//* 131 2.0 24 0.6 17 0.6 5 0.9
Yahoo! 2,915 44.2 24 0.6 26 0.9 4 0.8
Yahoo! 53 0.8 126 3.1 110 3.8 6 1.2
Google 17 0.3 102 2.5 37 1.3 7 1.4
*/(Logon)
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Source
Yahoo! FashionGuide UrCosme VOGUEEntries (000) % of Entries Entries (000) % of Entries Entries (000) % of Entries Entries (000) % of Entries E
Incoming traffic 6,595 100.0 4,030 100.0 2,862 100.0 506 100.0
Facebook 357 5.4 139 3.5 64 2.2 111 22.0PIXNET 16 0.2 75 1.9 39 1.3 4 0.8
47 0.7 64 1.6 31 1.1 4 0.8
Yahoo! 5 0.1 25 0.6 9 0.3 N/A N/A
() 3 0.0 16 0.4 5 0.2 N/A N/A
Yam N/A N/A 11 0.3 6 0.2 N/A N/A
8 0.1 7 0.2 N/A N/A 8 1.7
Xuite N/A N/A 8 0.2 N/A N/A N/A N/A
(Social Media)BabyouV
FacebookFacebook
FacebookYahoo!
FashionGuideBabyouPIXNET
/
comScore Media Metrix
* N/AcomScore
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Yahoo!
6.9%5.5%
LossYahoo! FashionGuide UrCosme VOGUE
Exits (000) % of Exits Exits (000) % of Exits Exits (000) % of Exits Exits (000) % of Exits E
Outgoing traffic 6,595 100.0 4,030 100.0 2,862 100.0 506 100.0 * 454 6.9 38 1.0 37 1.3 11 2.2
Facebook 676 10.2 148 3.7 94 3.3 107 21.1PIXNET 18 0.3 62 1.5 32 1.1 7 1.4
89 1.3 33 0.8 31 1.1 3 0.6
Yahoo! 12 0.2 10 0.3 10 0.4 N/A N/A
() 6 0.1 11 0.3 2 0.1 N/A N/A
Yam 2 0.0 9 0.2 5 0.2 N/A N/A
13 0.2 11 0.3 N/A N/A 7 1.3
Xuite N/A N/A 5 0.1 N/A N/A N/A N/A
*(Logoff)
comScore Media Metrix
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Yahoo!
FashionGuideUrCosmeYahoo!
VOGUEShe.com TaiwanUrCosmeVOGUE
0.6%1.8%BabyouFashio
Loss
Yahoo! FashionGuide UrCosme VOGUEExits (000) % of Exits Exits (000) % of Exits Exits (000) % of Exits Exits (000) % of Exits E
Outgoing traffic 6,595 100.0 4,030 100.0 2,862 100.0 506 100.0
Yahoo! - - N/A N/A 18 0.6 9 1.8FashionGuide 7 0.1 - - 12 0.4 N/A N/A
UrCosme 32 0.5 12 0.3 - - N/A N/A
VOGUE 24 0.4 N/A N/A N/A N/A - -
Babyou N/A N/A N/A N/A N/A N/A N/A N/A
She.com Taiwan 24 0.4 N/A N/A N/A N/A N/A N/A
* N/AcomScore
comScore Media Metrix
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/(50.4%)
FashionGuide
UrCosme
(37.3%)
//
(32.5%)
(
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App
4.46
4.314.21
App3.15
pp
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(33.7%)
(26.6%)(16.7%)
(40.4%)
2438.0%/
35-39
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(61.7%)
29
(32.5%)
1924-29
25.0%24.3%
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ECYahoo!
FashionGuideYahoo!
BabyouYahoo!
EC
Loss
Yahoo! FashionGuide UrCosme VOGUEExits (000) % of Exits Exits (000) % of Exits Exits (000) % of Exits Exits (000) % of Exits E
Outgoing traffic 6,595 100.0 4,030 100.0 2,862 100.0 506 100.0
ECYahoo! 152 2.3 13 0.3 26 0.9 N/A N/A
Yahoo! 31 0.5 5 0.1 14 0.5 N/A N/A
PChome N/A N/A 4 0.1 6 0.2 N/A N/A
3 0.0 3 0.1 N/A N/A N/A N/A
momo N/A N/A 4 0.1 9 0.3 N/A N/A
3 0.1 N/A N/A N/A N/A N/A N/A
* N/AcomScore
comScore Media Metrix
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e
//
/
Yahoo!
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Source/Loss
/
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1262
1204
19 464
20-24 272
25-29 261
30-34 319
35-39 267
40 883
1180
619
667
(IX Survey)
CyberPanel 12
2013/09/212013/09/22
N=2,466
95%,1.97%20138
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comScoreUnified Digital MeasurementTM
International Spiders and Bots List
Methodology
Global
PERSONMeasurement
Panel
Unified Digital Measurem
Segment Metrix
20%30%
50%
Composition Index UV
100
Composition Index PV
100*comScore(UDM)
unified(U)(u)
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