PetJog Full: Interactive toy for cats and dogs that simulates an animal.
Movement
Smell
Sound
Resistant up to 380 PSI (Rottweiler bite)
Atoxic
Lights
PetJog S: Interactive toy for cats and dogs that is almost undestructive.*It is a simple product, just the external part of PetJog Full
Smell Resistant up to 380 PSI (Rottweiler bite)
Atoxic As the dog plays, it will start to fall food
Client: • Woman• From 30 to 60 years old• Fixed job or with few travels• Lives in urbanized cities• Lives in apartament• A and B social class ( high
social class)• That has at least a dog or cat• Love the dog or cat as a
family member.
Oct-15 Nov-15 Dec-15 Jan-16 Feb-16 Mar-16 Apr-16 May-16 Jun-16 Jul-16 Aug-16 Sep-16 Oct-16 Nov-16 Dec-16 £-
£10,000.00
£20,000.00
£30,000.00
£40,000.00
£50,000.00
£60,000.00
Expected Revenue VS Total Costs
Revenue Total Costs
4,904,600 Families as potential clients in
Brazil
4,312,120 Families as potential
clients in UK
PetJog Price: £ 49,99
TAM : £460,743,832
References:• Census,2010• Euromonitor, 2014• BIRD, 2014• Censo,2010• Moura,2013• PMFA,2014
PetCube Clever Pet Sphero PetJog Full
Client Cat and Dog Cat and Dog Kids Cat and DogPrice £ 167.33 £ 184.77 £ 66.22 £ 49.99
What is the product?A cube that has a laser and with a camera A memory game for pets
A ball that moves and have light. They use for learning to code A Ball wih movement, sound, light and smell
Advantages
Connection with smartphone, can take pictures, record videos and post them
Stimulates the intelligence, as the pet play gets harder
Connection with smartphone, very resistant
Very resistant, tested with several dogs and cats and 319 people and companies, only one that stimulates 5 senses
Disadvantages
Dogs do not like so much of lasers, it is not autonomous , there is no smell and it is much expensive than PetJog
Dogs like to play running, not pushing buttons, there is no smell, it is too expensive
Dogs do not follow for too long because there is just movement, there is no smell or sound There is no connection to smartphone (YET)
Channel
Online
Distributors
PetShops
SalesBlog to make the
company an authority in the subject. We are
working on an algorithm to measure the pet
happiness
Each person that buys a PetJog Full on the
website will give a plate of food for a dog or cat
that does not have what to eat. The video of the donation will be sent by
e-mail.
SalesIn the most important
petshop’s there will be a fence with several PetJog’s in, to get
attention of the pet and do not depend just of the
sallesman
Recurrent revenue: The external part (PetJog S)
can be changed with several colors and smells, like Fondue ( Strawberry
+ Chocolate)
Invention Patent already deposited: BR 10 2015 002878 4
We did the deposit together with an lawyer's office that work since 1957 just in intellectual property
Artur de Castro: Undergraduate in Economics(PUCRS), Graduation in Commercial Management (FGV-MBA), Coach( ECA – European Coaching Association). Worked 7 years in the financial market. Possibility to live in UK.
Rafael Buzanelo: Studying Computer Engineer(Unisinos, finishing in 2016), Technical in Electronics( Liberato). Won the third place in the world in the Word Skills competition and first in Brazil.Possibility to live in UK.
Rodrigo Bueno: Investor, has a health food delivery that is opening several stores in Brazil. He has 9% of the company and already invested £ 25,000.00.
11%3%
14%
4%
7%
15%
18%
11%
17%
Investment Offline Marketing( PetJog as gifts for famous people, fairs...)
Promotional Material ( t-shits, banners)
PetJog Internal Moulds
Digital Marketing for 3 months
Travels
People to hire( 3 sales person, 1 engeneer with PHD)
working capital
Rent costs ( water, rent, telephone, internet)
First 500 PetJog Full Units
Offline Marketing( PetJog as gifts for famous people, fairs...) £ 8,000.00 Promotional Material ( t-shits, banners) £ 2,000.00 PetJog Internal Moulds £ 10,000.00 Digital Marketing for 3 months £ 3,000.00
Travels £ 5,000.00 People to hire( 3 sales person, 1 engeneer with PHD) £ 11,000.00 working capital £ 13,000.00 Rent costs ( water, rent, telephone, internet) £ 8,000.00 First 500 PetJog Full Units £ 12,000,00
Total £ 72,000.00
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