I N N O VI N N O V A T I O N P R I N C I P L E S
part 1
insightsinsights
Anderson Penha@anderson penha
Marcelo Fernandes@fernandes2050
André Coutinho@andreh o tinho
Daniel Egger@daniel egger@anderson_penha @fernandes2050@andrehcoutinho @daniel_egger
What is a principle?(Lat principium = start origin)(Lat. principium start, origin)
norms or conducts that guide the individual;
universal maximsi iti t d b d iinitiated by desire
should be followed by everyonestart of somethingstart of something
creation of a causalityfurther possible axiom
empiric monitoringreproducibility
(lat innovatus pp of innovare “renew alter“)• (lat innovatus, pp. of innovare renew, alter )• 16 century• renew something that exist or not• introduction of something• initially not linked with financial terms• change the social value (to the better)change the social value (to the better)• changes the cognitive process• origin in art and cultural movements• positive impact (subjective)• positive impact (subjective)
Innovation principlesInnovation principles
=
start something to create or renew something
something * (start + create)
something * (start + create)g
innovationmolecules
ActAct
InspiraçãoInspiração
Inspirations Exploration
C it ti
Production & experimentatio
nExploit
ConceituationIntegrationLIVRE
Creation ExtrapolationThink CreateInspiração
Prototipation
Create
insights ideas thingsg g
Insights Idéias Coisas
I i htInsight...
...happens when people pp p precognize relationships or
t i ticreate new association between objects and actionsbetween objects and actions
who could help in solving blnew problems.
(source: Britânica)
relationshipsrelationshipsl telements
whatever
looklookintuitivelyintuitively
(source: webster)
insightinsight=
open to experimentationopen to experimentation and capture whatever newand capture whatever new
and old elements, connecting them intuitively.
world of ideas and things reality(subjective or
I
“individual”)(Realität)
cognitionperception
understand, concepts, memogroup social
insights
ries, appearance, introspection
conscious
reality(objective or
we
insights
imagination, fantasy, you subconscious
( j“social”)(Wirklichkeit)
dream, intuition, attention
affects, emotions
(source: Lutz Hartmann)
I
(Anderson Penha)
socrates
consent
“Each individual plays his role in life has been determined by thebeen determined by the
propellant engines of the machine that was not built by the individual ", La
Mettrie (Man Machine, 1748)
Industrial Engineer:Industrial Engineer:–Batch processing–Continuous flow
StandardizationC C l• Coca Cola
• LampsV lid i• Validation
• Educational Systemsl d l• Financial Model,
Fashion
Vail, Tayler e Lenin
• Specialization– Do the same task every day (Taylor fashion)day (Taylor‐fashion)
– Adam Smith's division of labor
– Dehumanization
Henry Ford (Model T) ‐19087882 i7882 operations to assemble the car
949 people physical strong people3338 normal peoplep pRest: women and children670: men without legs2637: with only one legy g2: armless man10: blind
(source: third wave)
dcost
stem
c.
on mean
orm
ion sys
emetc
oniza
tioe)
=tim
‐17h
sol Unifo
portat
h syste
ynchro
f(tim
e09hs
‐Scho
oTransp
Health
Sy
Creativity is decliningCreativity is declining since...
19901990
(Kyung Hee Kim)
Efficiency vs ResiliencyEfficiency vs. Resiliency
(source: creative man, Kopenhagen Institute for Future)
Conceptualize Conceptualize
• Latin ‐"something conceived“
• Cognitive unit of meaning• Abstract ideas mental sy• Abstract ideas, mental sy
mbol• Mental representations• Abstract objects• Priori and posteriori
P i th t i th lik lih d fPremises that may increase the likelihood of insights:
• Look for the contrast• Interact with everythingInteract with everything• Be chaordic• Question a lot• Look beyond the obvious• Do not be afraid to re‐structure the initial
blproblem• Trust your intuition• Try new relationships• Try new relationships
A h i• Anachronism• Reality (technical mode, intelligent
mode, unmod)• Isomorphism• Scenography• Multi‐sensory stimulationMulti sensory stimulation• Contextualize• Theory paper (social atom; new
)papers)• Storm and calm• Passion and pain (trigger for changes)• Parasite• Chunking• Mental ModelMental Model
I i ht id thiInsights=
ideas=
things=
whatever somethingpossibility to create
innovationinnovation=
whatever possibility to create something
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