INNOVATION, Cooperation, and Win‐win
——Finding the unique Way for common development
Sunshine Concept Packing Co., Ltd. is a wholly owned subsidiary of Shandong Century Sunshine Paper Holdings. It was established in Shanghai in 2013. It is a package solution provider focusing on packaging design, marketing, information services, B2B electronic packaging, and technology support. Its business partners include Mengniu, Haier and other fast consumption, household appliances industry leaders. Sunshine Concept carries the mission of whole group transformation. With its strong capital and rich resources, it is guided by creative design, leverages innovative commercial models, packaging technology revolution and internet technology. It integrates all resources in the packaging industry and improves packaging chain, so as to provide consumers with creative design, packaging materials, production and modern logistics, and at the same time contributes to the whole social development.
Sunshine concept transfers from paper‐making and packaging industry to service‐oriented manufacturing. The “new concept packaging
solution” is a systematic project, a new business model as well as an industrial chain integrating paper‐making, printing and packaging industry
chain. It is led by creative design, relying on preprinting and technological innovation, providing customers with an integrated printing and
packaging solution from paper‐making, creative design, printing, packaging manufacturing to logistics distribution, representing a gorgeous
transition from traditional paper‐making and packaging industry to service‐oriented manufacturing.
Creative
Design
Packing Materials
Production
Information Management
Rapidly growing paper packaging
industry• continuously grow at
double-digit rate, higher than GDP growth
• Paper packaging accounts for 60% of whole packaging industry, corrugated board accounts for 80% of whole paper packaging industry
numerous‐player, small, scattered and chaotic
industry pattern• 40,000 corrugated board
producers
• not concentrated, small scale, low productivity, unstable quality, high energy consumption, pollution to environment, lack of industry standards
• seek survival between paper industry and end consumers
Current industry situation
Increasing requirement on food safety
Increasing requirements on production and environment protection
Food Safety
Environment Protection
Two Tasks
Promote design
Outdated design
Add more functions
Simple function of packaging
Lower purchasing cost
Packaging is an important cost in FMCG, reducing packaging
cost is a big demand
Enhancing Service Capabilities
FMCG companies scattered in different regions, and every company has to deal
with many small producers
Paper packaging industry after thirty‐forty years of high‐speed development, has accumulated many problems which havebecame obstacles of moving forward. The past development model must be changed in order to remove these obstacles. In the cruel competition of “red sea”, only through differentiated strategy can innovative thinking and actions be used, old rules be broken. We need to continuously conduct technology innovation, product innovation, process innovation, and management innovation.
ProductInnovation
Process Innovation
TechnologyInnovation
Management Innovation
Leading cost advantages• Through technology innovation and scale production, lower the cost for consumers
Unique virgin paper advantages • Through differentiated strategy, with output of 1 million tons of packaging paper annually
Cutting‐edge technology advantages• The most cutting‐edge Bost satellite preprinting machine, with an annual capacity of 500,000 tons and seamless integration with paper making
Unique client advantages• 80% of supply is used by big end users
Unique service advantages• provides full‐scale, integrated solutions , and meet the demand of FMCG companies
Special resource advantages• using capital and technology as stocks, formed a industry chain alliance of Sunshine paper packagingSpecial environment advantages
• using flexible environment‐friendly printing ink, with safe and green production and products
New thinking and future trends of packaging industry
CreativeDesign
Big Data
High Intensity Low
quantificationFunctionality
Low Carbon
Digital Packaging Printing
Creative Design
Industry Chain Integration and Production Process Remaking
Industry Chain Alliance
Preprinting and Technology Innovation
Capital, Material, Equipment, Technology Innovation
Through integrated solution project, implement differentiated strategy, use advanced technology, lower consumption, save cost, and enhance efficiency
New Concept Packaging
Based on a marketing service platform of packaging boxes, Sunshine packaging platform gathers orders from large‐scale end users and individual
demands, allocates the orders to member factories according to certain principles, uses management system to track the orders to guarantee the
rate and quality of production, and finally produces standardized and homogenized products and services to end users. End users can use the
platform to view the visualized exterior supply chain of packaging materials. The platform provides optimized solutions or packing solutions of
new products to end users continuously through innovative design of the platform itself, exhibits the character of a professional in structural and
functional design of packing boxes. It sets different standards for materials according to different locations of production sites of the users
nationwide, cuts the cost of packing material by a wide margin, and achieves the ultimate goal of higher efficiency, better performance, and
mutual benefits for up‐and downstreams.
Revolutionary innovation of resource integration and business mode of paper making and packaging industry
by use of the development of Internet technology and the rising trend of national supply revolution
Higher efficiency of packing factory and paper mill
Packing factory: shorter purchase cycle, lower purchase cost, higher turnover rate of stock, optimized delivery cycle of orders;
paper mill: accurate and stable prognosis, optimizes the acceptance of orders by the factory, enhances production efficiency,
reduces delivery time.
Hard nut of the packaging factory: insufficient funding, unsaturated orders and low business effectiveness;
Hard nut of paper mill: long delivery cycle, lagging analysis of market demand, frequent switch of production line, resulting in waste
of working time and raise in quality costs;
Hard nut of terminal customers: large purchase system of packaging boxs, high management cost, unprofessional design, excessive
graphic design and insufficient functional design
Realization of innovative business
chain
In the business environment nowadays, customers are increasingly differentiated. What the corporation needs is an integrated and open
platform of information of corporations. Through "Internet + strategy", existing information system and data are integrated and included
into the closed inner cycle of corporations, and in the end provides direct information to the foundation of the corporate's decision making
support system. Our company is aimed at realizing large volume of individual demand of the customers in a short period of time, optimizes
the property of flow path, conducts ingenious strategy through the concept of "elaborate manufacture", balance each content with
thorough consideration, allocates corporate resources more conveniently, realizes optimized allocation, sets core procedures of the
business to full capacity, helps the customer to cut cost, march forward on the road of energy saving, high efficiency, better ecology and
sustainability.
On January 1, 2016, the flagship store of Shandong SCP was officially put into opration on Alibaba. In less than two hours came more than
10 orders. SCP entered the electronic business platform, and marked the beginning of the change of the company from simple offline sales
to on and offline double channel sales. In fact, under the condition of downturn global economy, the industry of paper making and
packaging is troubled by excessive production capacity and unbalanced supply and demand. In recent years, the cross‐boundary
development of papermaking and packaging industry has become a norm in seek of interest, and new development force has been formed
in the new field such as "Internet +".
Through the platform of Alibaba, upon the arrival of orders, an integrated packaging solution of creation, design, printing, box production,
logistic and delivery can be provided to the customer according to individual inquiries.
Whole‐process printing and packaging solution of papermaking, creative design, pre‐printing, box production and logistics. National pioneer in the field.
造
纸
创意
设计
预印
协作生
产
成箱配送
1 million ton of high‐end white‐top linerboard
Shanghai Sunshine Concept
Design Center
5 most advanced satellite pre‐printing machines in the world
Became shareholder of 30 packaging factories by technology and capital
Paper‐making
Creative design
Pre‐printing
Collaborative production
Box distribution
SCP has been aimed at providing to end users with whole‐process printing and packaging solution of papermaking, creative design, pre‐printing, box production and logistics. In the process of intriguing constant revolution in the packaging industry, it leads the transconformation and upgrading of papermaking and packaging industry, stands out from the "red sea", creates a brand new integration of industry chain, and thus leads China's terminal value chain of papermaking and packaging machine to a new business mode, brings out the elaborate production, exquisite development, thoughtful operation and ambitious management of corporations. Innovation is therefore achieved, and the essence of corporations is fused. The pace of growth and development is accelerated, heading to the road of "innovation, collaboration, win‐win". Our company devotes itself to helping customers to cut costs, create values, and strives ahead with each other towards energy saving, high efficiency, better ecology and sustainability.
Thank you!
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