BRIEF WHO, WHERE, WHY, WHAT... VT TOM QUAY, DIGITAL DIRECTOR AT BASE DATE 09/04/12

WHO, WHERE, WHY, WHAT...

BRIEF WHO, WHERE, WHY, WHAT... VT TOM QUAY, DIGITAL DIRECTOR AT BASE DATE 09/04/12

BRIEF WHO, WHERE, WHY, WHAT... VT TOM QUAY, DIGITAL DIRECTOR AT BASE DATE 09/04/12

IN TRANSLATIONS OF THE WHERE’S WALLY FRANCHISE, WALLY HAS OFTEN BEEN GIVEN A NAME IN THE LOCAL LANGUAGE:BULGARIAN – OO-OH-LI, CROATIAN – JURA, CZECH – VALDÍK, DANISH – HOLGER, DUTCH – WALLY, ESTONIAN – VOLLI, FINNISH – VALLU, FRENCH – CHARLIE, GERMAN – WALTER, HEBREW – EFI, HINDI – HETTI, HUNGARIAN – VILI, ICELANDIC – VALLI, KOREAN – WOLLI, NORWEGIAN – WILLY, PORTUGUESE – WALLY, SPANISH - WALLY, SWEDISH – VALLE, TURKISH - ALI, AMERICAN ENGLISH – WALDO

Source: http://en.wikipedia.org/wiki/Where%27s_Wally#International_editions

BRIEF WHO, WHERE, WHY, WHAT... VT TOM QUAY, DIGITAL DIRECTOR AT BASE DATE 09/04/12

WHO: ANYONEWHERE: INTERNATIONALLYWHY: TO SELL MORE BOOKS?WHAT: LOCALISED NAME

BRIEF WHO, WHERE, WHY, WHAT... VT TOM QUAY DATE 09/04/12

NOT EVERYONE SEES THE SAME IN A GIVEN SITUATION.THIS CAN BE BY DESIGN.

BRIEF WHO, WHERE, WHY, WHAT... VT TOM QUAY, DIGITAL DIRECTOR AT BASE DATE 09/04/12

THINK ABOUT WHEN YOU WATCH A FILM ON A PLANE. WHAT DO YOU NOTICE?

BRIEF WHO, WHERE, WHY, WHAT... VT TOM QUAY, DIGITAL DIRECTOR AT BASE DATE 09/04/12

WHO: ANYONEWHERE: A CONFINED SPACEWHY: SO MANY REASONSWHAT: A CENSORED FILM

BRIEF WHO, WHERE, WHY, WHAT... VT TOM QUAY, DIGITAL DIRECTOR AT BASE DATE 09/04/12

AS A GROUP, THE VIEWERS HAVE BEEN SUBJECTED TO THE LOWEST COMMON DENOMINATOR.

BRIEF WHO, WHERE, WHY, WHAT... VT TOM QUAY, DIGITAL DIRECTOR AT BASE DATE 09/04/12

WHAT IF THE AIRLINE COULD SHOW A DIFFERENT VERSION OF THE FILM TO EACH PASSENGER?WHAT WOULD THEY NEED TO KNOW?

BRIEF WHO, WHERE, WHY, WHAT... VT TOM QUAY, DIGITAL DIRECTOR AT BASE DATE 09/04/12

IN TODAY’S WORLD WE ARE ONLINE ACROSS MULTIPLE DEVICES.WHAT FACTORS CAN WE USE TO INFLUENCE THE EXPERIENCE (& HOW DO WE KNOW THESE FACTORS)?

BRIEF WHO, WHERE, WHY, WHAT... VT TOM QUAY, DIGITAL DIRECTOR AT BASE DATE 09/04/12

CONSIDER SOMEONE ACCESSING A WEBSITE. WE KNOW WHAT CITY THEY’RE IN. AND WHAT TIME IT IS.

BRIEF WHO, WHERE, WHY, WHAT... VT TOM QUAY, DIGITAL DIRECTOR AT BASE DATE 09/04/12

WE ALSO KNOW, THEY’RE MOVING AT THE SPEED OF AN UNDERGROUND TRAIN.

BRIEF WHO, WHERE, WHY, WHAT... VT TOM QUAY, DIGITAL DIRECTOR AT BASE DATE 09/04/12

WHO: A COMMUTERWHERE: CENTRAL LONDONWHY: THE WEBSITE (NEWS, EMAIL, MAPS?)WHAT: ON A MOBILE DEVICE

BRIEF WHO, WHERE, WHY, WHAT... VT TOM QUAY, DIGITAL DIRECTOR AT BASE DATE 09/04/12

HOW CAN WE INFLUENCE IMPROVE THE EXPERIENCE?

BRIEF WHO, WHERE, WHY, WHAT... VT TOM QUAY, DIGITAL DIRECTOR AT BASE DATE 09/04/12

BRIEF:DESIGN TWO SCENARIOS FOR THE SAME PIECE OF INFORMATION/DATA.

BRIEF WHO, WHERE, WHY, WHAT... VT TOM QUAY, DIGITAL DIRECTOR AT BASE DATE 09/04/12

CONSIDER:THE CONTEXT, THE POSSIBLE LOCATIONS AND WHO THE USER IS LIKELY TO BE.