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_Who we areCopyright INN London 2010
INN London Limited was establishedto showcase the heart and soul of a foreign city in both a physical event space and online eco-system
ARCHITECTURE
ART
DESIGN
EDUCATION
FASHION
FILM
FOOD
GEOGRAPHY
HISTORY
INDUSTRY
LITERATURE
MUSIC
PHOTOGRAPHY
THEATRE
TRADE
PRESS PREVIEWS
PRIVATE VIEWS
GALA LAUNCH
GALA CLOSE
CLIENT EVENINGS
CHARITY AUCTION
CORPORATE EVENTS
EXHIBITIONS
APPS
PARTNERSHIPS
CATALOGUE
EDUCATION
FORMATS (TV)
AFFILIATE SCHEMES
CSR
CULTURE CALENDAR
CITY GUIDES - PRINT - WEB - APP
LIMITED EDITIONS - ART - DESIGN - FASHION - MUSIC - PHOTO - PRINT - POSTER
INN DIGITAL INN EVENT INN SCHEDULEINN CONTENT
EXHIBITS
LAUNCHES
MEDIA
Q&A
SCREENINGS
TALKS/ PANELS
WORKSHOPS
_What we are
DEBATES - ART - DESIGN - FASHION - INTERNATIONAL CULTURE - INDUSTRY
APPS - CITY GUIDES
BLOG - UNITED KINGDOM - GUEST CITY - WORLDWIDE
FACEBOOK - UNITED KINGDOM - GUEST CITY - WORLDWIDE
MAILER - UNITED KINGDOM - GUEST CITY - WORLDWIDE
NETWORK - UK/WORLDWIDE - PARTNERS - CURATORS - MEMBERS
TWITTER - UNITED KINGDOM - GUEST CITY - WORLDWIDE
SHOP - EDITIONS - ART - DESIGN - FASHION - MUSIC - PHOTO - PRINT - POSTER
CORPORATEHOSPITALITY
INN EXPOSURE
POSTER CAMPAIGNS - 6 SHEET POSTER - 48 SHEET POSTER 9.6 MILLION OTS
BESPOKE PR CAMPAIGN - 90 MILLION OTS
PRINT CAMPAIGN - 9 MILLION OTS
ONLINE MEDIA - 20 MILLION OTS
TV - 200, 000 OTS
MEDIA PARTNERS - 9 MILLION OTS
RETAIL PARTNERS - 500,000 OTS
FOOTFALL - 240,000
TOTAL OPPORTUNITIES TO SEE (OTS) - 138,740 000 MILLION
Copyright INN London 2010
INN’s philosophy is to educate, inspire and engage an audience via culture, helping to dispel myth and cliché, showcasing a city’s true being and character
A dedicated foundation will benefit from the organisation, with a share of profits donated to the citizens of tomorrow, both in London and our showcased cities
_The INN Foundation
Copyright INN London 2010
Over the next five years INN will showcase:
IstanbulShanghaiMumbaiSão PauloMoscow
_The Event Location
The inaugural event will celebrate Istanbul for a month-long period in London’s stunning Victoria House
_The Eco-system
Offering an expanded virtual festival, an online community linking the London and Istanbul creative communities, a blog, online shop and an archive for online learning
_Why Istanbul
_A continuation of Istanbul’s position as European Capital of Culture 2010
_A thriving cultural, artistic and design scene little known outside of Istanbul itself_An opportunity to expand on the UK’s existing strong trade links with Turkey
I S T A N B U L
M U S I C
F O O DP H O T O G R A P H Y
D E S I G N
A R T
A R C H I T E C T U R E
F A S H I O N
F I L M
Hussain Chalayan
Ahmet Baytar
Emel Kurhan
Tamer Koseli
Ersinhan Ersin
Nuri Bilge Ceylon Emre Ünel
Restaurant 29Can Su Boguslu Haci Bekir
Osep Minasoglu
Isil Özgentürk
1001 Istanbuls in My Binoculars
Nuri Bilge Ceylon
In Praise of Shadows
Burhan Dogançay
Art Biennial
Rodeo
Sylvia Kouvali
Istanbul Modern
Istanbul Foundation for Culture & Arts
EMI
Once Upon a time on my Street
Post Dial
Goodoubets
Zeynep Fadillioglu
Istanbul Fishmarket
Istanbul Barobu
Kür at Ba ar
Latife Tekin
John Scott
Buket Uzuner
Mehmet Murat Somer
Elif-Safak
Orhan Pamuk
L I T E R A T U R E
ISTANBUL INN
LONDON
Ufuk Atan @ Milk Gallery
Balkan Naci Islimyeli @ Istanbul Modern
Gokce Celikel @ Galleri Non
Banubirecikligil @ Gallery X-ist
000 000
Esra BasibuyukExtra Struggle
Balkan Naci Islimyeli
Istanbul INN LondonART WEEK
Istanbul's art scene has exploded over recent years, with events such as the Biennale and Contemporary Istanbul establishing thecity a firm foothold on the world art map, whilst a panoply of galleries have emerged, ranging from small independents up to Garanti Bank's vast Platform space.
Working with our artistic partner IKSV (Istanbul Foundation for Contemporary Arts); Istanbul Modern and the city's leading independent galleries, INN will bring a selection of the best of Contemporary Art to London, providing a platform for existing and emerging talent toshowcase their work toan international audience, much of it being showedin the UK for the first time.
Istanbul INN LondonFASHION WEEK
Hussein Chalayan
Yazbukey Ahmet Baytar
Dice Kayek
Emre Ünal Fashion Photography Vogue Turkey
Now in its 4th edition, Istanbul Fashion week has started to garner worldwide attention,with a slew of emerging designers looking to break onto the world stage. Whilst several Turkish designers have already become household names, a new wave of designers and boutiques are heralding a thriving and dynamic scene.
INN will chart the recent progress of the Istanbul fashion scene, showcasing some of its leading lights, and running a series of talks and panels, catwalk shows and pop-up boutiques during a dedicated week which will assemble talent with UK investors and industry advisers.
Bora Aksu
Derin
Derin
Istanbul INN LondonDESIGN WEEK
Tabanlioglu
TEGET ARCHITECTURAL OFFICE was established by two architects, MehmetKütükçüo¤lu and Ertu¤ Uçar, in Istanbul in the early 2000s. Teget has beeninvolved substantially with the generation of form and abstract geometricstructures in parallel with global tendencies in architecture. Their approachis more like ‘theme and variations’ combining the environmental approachand modernism with geometric rationalism. One can say that there is alwayssomething unidentifiable in the geometries of Teget’s work which is intuitiveand personal.
Ertug Uçar
Aziz SariyerAutobanHouse Hotel by Autoban
Tamer Koseli
Tamer Koseli & Banane Mag Iznik Tiles
Istanbul's architecture scene is thriving againsta backdrop of a a rapidly expanding city, attracting both internationaltalent into the city, aswell as developing homegrown talent forthe international market. Leading design collectives such as Autoban, Ilya and Derin are names to watch on the world stage, both at shows such as Milan's Salone Mobile as well as via collaborations with brands such as De La Espada.
INN will showcase emerging concepts, products, and projects, offering architects and designers the chance to discuss their work and investigate commercial and investment opportunities with UK investors, developers and retailers.
Istanbul INN LondonCONTEMPORARY WEEK
Semih Kaplanoglu’s Honey
Reha Erdem's KosmosArcola Theatre
Zeynep Tanbay Dans Projesi
Kürşat Başar
Elif-SafakMehmet Murat Somer
Istanbul's location and history have ensured that it has developed into a unique cultural hub. Straddling East and West, as well as the traditional and modern, the resultant amalgam has ensured a rich and varied cultural scene.
INN will provide a snapshot of the best creativity and culture Istanbul has to offer.
Talks, debates, Q&As, films, shows introducing talent ranging from prize-winning authors to suburban hip-hop scenes; modern danceto theatre; street art to stories from the citizens themselves to offer a true insight into the incredible city that is Istanbul.
Istanbul INN LondonFOOD WEEKENDS
Mikla Restaurant
Mehmet Gurs Lucca
Haci Bekir
Spice Market
Ulus29
From the simplicity of Sardines hauled in fresh from the Bosphorus through to intricately spiced meats, Istanbul's culinary landscapereflects an eclectic blend of influences from both East and West; ancientand modern.
INN will offer a sampleof these delights, working with key restaurants in Istanbul to curate taster menus, whilst several of the city's renowned mixologists will craft cocktails, and a selection of award-winningTurkish wines willprovide more thansuitable accompaniment.
Istanbul INN LondonMUSIC WEEKENDS
Cem Mansur Goodoubets
Post Dial/Topkapi music Sinan Bokesoy
123
IKSV institute
Istanbul's contemporary music scene offers a broad spectrum of sounds and styles ranging from Turkish psychedelia to techno; from dance to disco re-edits. Reflecting the city's own heritage, much of the music is still inspired by, and rooted in traditional instrumentation,whilst several composers are pushing musical boundaries usingmodern technologies.
INN will present live gigs, club nights and workshops from the city's emergent talent - the majority of whom will be making their UK début.
MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY
WEEKLY INNMonday INN: Trade & creative conferencesDaytime INN: Youth education & workshops, professional seminars, panels & forums.Evening INN: Talks, debates, films, shows, theatre, music, food, shopping
WEEKEND INNFriday/Saturday night INN: Live music & Club night
Saturday/Sunday INN: Families, food, shopping and entertainment
Press PreviewINN SPONSORSFriends & Family
Preview
GOLD SPONSORAuction
& Ambassador Reception
Gala OpeningSinan Bökesoy
Taste of IstanbulGilles Peterson presents: Istanbul
Taste of IstanbulHowie B presents:
Istanbul
British Council Fashion Conference
Gala Evening
LCF & Moda academy
Hussein Chalayanand Frieze
Vogue present:Istanbul INN London
Liberty of London:Ahmet Baytar
Taste of Istanbul Fashion Fusion:Club vs. catwalk
Goudoubets Live
Taste of Istanbul Fashion closing
party:123 Live
Arts CouncilArts ConferenceGala Evening
Istanbul Modernpresent
Istanbul Art Today
Galeri Pishowcase
IKSVBiennale
ALAN Galleryshowcase
Taste of Istanbul Art & Music partyBalkan Beats
Taste of Istanbul Art Week
closing party
Design Council Design Conference
Gala Evening
Banané Magpresent:
Ersinhan Ersin
DERIN present:Aziz Sariyer
RIBA presents:Zeynep
Fadilliogluin conversation
Design Councilpresent:
Ilio design
Taste of Istanbul Creative Review vs. Banané Mag
Taste of Istanbul Design Week
closing party
British Council Film/Theatre/
Literature ConferenceGala Evening
Kulturturizm present:
Turkish Cuisine
Cornucopia present:
Contemporary Istanbul
Kürsat Basar presents:
Supper club live
ECOC:Once upon
a time in my street
Taste of Istanbul Topkapi Music
showcase:Revolters
Charity Auction
PLANNED PROGRAMME
FASHIONWEEK 1
ARTWEEK 2
DESIGNWEEK 3
CONTEMPORARYWEEK 4
Programme subject to confirmation & change
Victoria House is centrally located in London and neighbours London’s top tourist attraction The British Museum (6million visitors p.a.)
VH
_Coffee Shop_Bazaar/Shop area_Deli/Cafe_40-80 seat Theatre area_250 standing Main Stage area
_Art & Photography Gallery _80 seat Restaurant_Library & Media lab_Bar & Live Area_Two entrances
The physical exhibition will be installed over 2,500m² in London’s stunning Victoria House
Galleryin Central London
Outdoor48 & 6-sheet PosterCampaign
TV Campaign
Event Footfall
Media Partners
PR Campaign
PR Opportunities
INN will support the event with an integrated promotional schedule
Online Campaign
Print Campaign
Building Branding
Copyright INN London 2010
_INN_Exposure
Posters: 6-sheets 6 millionPosters: 48-sheets 3.6 millionPrint media 9 millionOnline media 20 millionTV 200,000Footfall 240,000Media Partners 9 millionRetail Partners 500,000PR coverage 90 million
Total 138,740,000 OTS As verified by Zenith Media 2010
Building Branding 200,000
AppendixCopyright INN London 2010
INN creates bespoke solutions to maximise brand exposure to 134 million educated, influential users.
1. The Gold Partnership £500,000Our Gold Partner will enjoy headline visibility, bespoke PR campaign and tailoredproduct integration throughout the INN ‘Product Universe’ to an audience of 134 million OTS.They will be sole representatives for their sector of business. 2. Silver Partners £215,000As key contributors, our Silver Partners will have prominent presence in all branding on and offline, product integration, access to events, tickets and special offers.The Silver Partners will also be sole representatives for their business sector.
_Partnerships
FashionWeek PartnersFashion retailers, manufacturers, distributors are welcome to join INN London and benefit from a programme of events dedicated to the promotion of international fashion including Press launch, debates, shows, films, retail on and offline.
Art Week PartnersINN London will be introducing new work and new faces to London. Sotheby’s Turkish Contemporary Art Sale in 2011 was yet another signal of the arrival of this talent on the international art scene, explore them fully at INN via shows, parties, debates.
Design Week PartnersWorld class products meeting UK creatives and audiences for the first time in a week long focus.
Culture WeekA week which will encompass literature, architecture, education and a myriad influences driving Istanbulian culture and success.
Category partners
Weekly Format:Launch Press EventDebatesTalksShowsRetailOnline promotion
Packages:
BuyFashion Week Headline Partner £85,000
Art Week Headline Partner £85,000
Design Week Headline Partner £85,000 Culture Week Headline Partner £85,000
Further tailored partnerships availableaccording to requirements Prices vary from £30,000 - £75,000
Contact [email protected]
Bar The opportunity to serve day and night in aheavily promoted central london space. Duringthe day a space for business to meet, art, fashionand design opinion formers to congregate andopen at night for licensed music and film events.
A key space for press launches, conference breakouts. It will cater to the public with astrong offer of well planned and executed cocktails, great wines beers, spirits and soft drinks.
Each night service will continue until 11.30pmwith special license being available until 3am for specific requested nights.
RestaurantHosting Business oriented lunches during the week, leisurely dining in the evenings and a family focus at the weekends. It will also cater to INN London conferences, special day-time and night-time events and launches for the event’s durationoffering all visitors and guests an authenticand refined taste of Turkey.
CafeTurkish 'fast food' snacks and cakes, juices, soft drinks, superb teas, infusions and coffees. Quick service and take-outs for a space which will function as a meeting area for local workers during week-days and a friendly family oriented space during the weekend.
Bar SponsorOwnership, management and supply of the INN London BarBuy:£145,000Alcohol/Wine/Soft Drinks PartnersLive Event:Bespoke ‘Drinks Partner’ branding on all advertisingBespoke branding on all invitationsBespoke branding at the eventBranding at entrance to restaurantBespoke branding of barBranding of all food menusBranding of all drinks menusSommelier recommendations on menusOnline:Bespoke Content (recipes, tips, off/on trade retail outlets etc)Buy:Headline Drinks Partner £85,000Further opportunities ranging from £18,000 - £75,000 Food PartnersLive Event:Bespoke branding on all advertisingBespoke branding on all invitationsBranding at entrance to restaurantBespoke branding of barBranding of all food menusOnline:Bespoke food guide with recipes, retail, online offers etc.Buy:Headline Food Partner £85,000Further opportunities ranging from £15,000 - £75,000
Food and DrinkOur Food and Drinks Partners will enjoy exposure to 240,000 visitors expected at the INN London 2011 event.
Audience Projections
0
5,000
10,000
15,000
20,000
Innocent Cafe Superdesign INN British Museum
Projected attendance
Estimated total month attendance: 240,000 people
0
3.8
7.5
11.3
15.0
Under 15 16-19 20-24 25-34 35-44 45-54 55-64 65+
Demographic Profile
ConsumerA social /professional
network of cultural and creative connoisseurs
Educational/Pro-socialSchoolchildren and students
Trade & IndustryProfessional and trade
associationsKnowledge
and cultural exchange
Audience profile
Ave 1-day attendanceProjected audienceProjected Under15 audience
C I T Y C U R A T O R S
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