INFUSION MEDIA MIXER
Relationship-Building(a.k.a. Marketing 101)
Marketing 101
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• Know WHO … • Know WHAT …• Know WHY …• Know HOW …• Then decide WHERE and WHEN!
Marketing
A process used to create and satisfy a customer. – Wikipedia
Creating a buzz to build
interest and encourage
opportunities!
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Know WHOYou Are After
Who is your market?
What are their habits and interests?
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Who Is On the Coast?
Stats BC 2006 Census
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$22,344 (BC $24,987)
2008 Poverty line income $13,754
32% of Coasters fall into this category
1-person households, median after-tax income - BC Stats Census Profile, 2006
How Much Do They Earn?
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Tourists
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From June – August 2007:• 342,977 visitors• Spent $77.6 million or $226/pp• 90% stayed overnight• 75% BC residents• 44% between 35-54 years old• 44% annual income $100,000+
www.tourismbc.com
Know WHATYou Want
• Know your purpose• Have a plan• Find your partners• Make it happen!
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Know WHY You Are Doing This
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CREATE YOUR CUSTOMER
CREATE DESIRE
CREATE RELATIONSHIP
CREATE SALE
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Know HOWTo Ask for Help
To effectively use the information.
To ask the experts for help.
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Marketing TipsTips for Capitalizing on 2010 & Beyond!
Quality customer service - alwaysImpact of appearanceHours of operationInventoryWhat makes you special?Low-budget marketingMonitor and evaluate… flexibilityStrategic alliances / partnerships
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Media Partners: Just Business People, Coast Reporter, CKAY Radio, Coast Cable, Big PacificPresentation Partners: Paw Print Network, Terra Firma Digital Arts & Bravo!Catering Partners: Sweet Chef, Shining Sage Catering, Wheatberries Bakery, Lighthouse Pub, Wild BistroVenue Partner: Magellan’sNetwork Partners: Various Community Business OrganizationsDoor Prize Partner: Gramma’s Marine PubEvent Partners: Trail Bay Printers & Photo Works,ThriveWire Media, Duane Burnett Photography,Community Futures, Aspire Self-Employment, Maxart.com, DJ AstridEvent Volunteers: Leah Goard, Wendy Crumpler& Joan Barrington
Media Mixer PartnersThe Value of Partnerships
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Online Resources
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The 80/20 Rule
“If you run a business on a small island, every interaction matters and every customer is precious.” Seth Godin
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