Information Needs in Information Needs in Promoting Food and Nutrition Promoting Food and Nutrition
SecuritySecurity
Belize City,Belize City,BelizeBelizeMarch 14, 2005March 14, 2005Wesley GibbingsWesley Gibbings
The Perceived Influence of the The Perceived Influence of the MediaMedia
Who/what is to blame for ‘nutrition Who/what is to blame for ‘nutrition transition’?transition’?
The MediaThe Media
Incomes (Rising and Falling)Incomes (Rising and Falling)
Work & LeisureWork & Leisure
The Perceived Influence of the The Perceived Influence of the Media (Cont’d)Media (Cont’d)
Media Interventions vs Psycho-SocialMedia Interventions vs Psycho-Social
AntecedentsAntecedents
Social Marketing – Corporate MarketingSocial Marketing – Corporate Marketing
Information Becomes Behaviour Information Becomes Behaviour ChangeChange
ChildrenChildrenProduct MarketingProduct Marketing
Cross-Promotions – Food Cross-Promotions – Food advertisements &the use of advertisements &the use of television and movie characterstelevision and movie characters
Excessive TV SnackingExcessive TV Snacking
Metabolic RateMetabolic Rate
ChildrenChildren
Relationship between exposure and Relationship between exposure and behaviour change non-linearbehaviour change non-linear
The ‘Other’ FactorsThe ‘Other’ Factors
The RisksThe Risks
SocialSocial
CulturalCultural
EconomicEconomic
The ‘Other Factors’The ‘Other Factors’
The Policy InterventionsThe Policy Interventions
Reducing diets high in fats and sugars in Reducing diets high in fats and sugars in total energy intaketotal energy intake
Food-Price PoliciesFood-Price Policies
Absence of Media Effects ResearchAbsence of Media Effects Research
Why the Big Fuss?Why the Big Fuss?
Pillar of DemocracyPillar of Democracy The “Influence” of the MediaThe “Influence” of the Media The “Voice of the Voiceless”The “Voice of the Voiceless” Political AdversaryPolitical Adversary Agent of ChangeAgent of Change
The MediaThe Media
Important but not the only factorImportant but not the only factor Social Learning and Decision-MakingSocial Learning and Decision-Making ModernisationModernisation Social Marketing vs Media AdvocacySocial Marketing vs Media Advocacy
The Nature of the MediaThe Nature of the Media
BusinessBusiness Information ProviderInformation Provider Editorial IndependenceEditorial Independence Freedom Guaranteed by Freedom Guaranteed by
Law/International ConventionLaw/International Convention
Who are the Media?Who are the Media?
JournalistsJournalists ColumnistsColumnists Private IndividualsPrivate Individuals AdvertisersAdvertisers
Journalists & JournalismJournalists & JournalismNews ValuesNews Values
TimelinessTimeliness ProximityProximity PersonalityPersonality ImpactImpact DisasterDisaster AchievementAchievement
Some Issues -LegalSome Issues -Legal
DefamationDefamation Censorship – including self-Censorship – including self-
censorship and prior censorshipcensorship and prior censorship PrivacyPrivacy Access to InformationAccess to Information
Some Issues - PoliticalSome Issues - Political
Political IndependencePolitical Independence Commercial InfluencesCommercial Influences The “Responsibilities” of the PressThe “Responsibilities” of the Press
Thank You!
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