By Elizabeth Elliott and Lorri Cosentino
NOVEMBER:MARKETING SCIENTIST
Anatomy of a Marketing Scientist
19% of modern data analysts work in marketing.
Source: Aberdeen Group
20%
69%
58%
75%
Companies that invest in Big Data outperform their competitors by 20% in every major metric.
Source: MarketingProfs
Insights-driven marketers are 69% more likely to segment their customer bases by client profit margins, enabling differentiation of marketing messages.
Source: Aberdeen Group
58% of marketers are using at least 9 social channels to interact with customers.Source: Aberdeen Group
Marketers enjoy a 75% greater year-over-year increase in annual company revenue when using web content, compared to those without it.
Source: Aberdeen Group
SocialChannels
Big Data
Web Content
SegmentationMarketing
19%
When marketers have the knowledge to evaluate customer insights, those facts and �gures can be incorporated into strategies, campaigns, and further data analysis. This infographic examines the current state of marketing and the data analysis skill sets of marketers, as well as the resources and available technologies which help them to incorporate data into their customer analytics.
To read more insights about The Science Behind Marketing, go to:
“Transforming Your Marketers Into Data Scientists”
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