CAMPAIGN GOALS
1. Build brand awareness.
2. Increase brand exposure.
3. Capture leads.
4. Nurture existing relationships.
SOCIAL MEDIA IN 2014
Internet usersactive on
social media
72%
30 - 49year olds
percent of users
72%
50 - 60year olds
increase in usage
60%
1. Update contacts and experience.
2. Connect with potential leads.
3. Share in the newsfeed.
4. Recognize, endorse, recommend.
1. Biggest social network - 1.1 billion.
2. 10 years old.
3. Evolving and changing, esp. for businesses.
4. 78 % view on mobile device.
1. 995 million accounts.
2. 8 years old.
3. 140 characters in real time.
4. Like a cocktail party.
5. Potential for amplification.
@Influence_RE
1. Start by following industry experts.
2. Talk more about others.
3. Complete your bio and photo.
4. Schedule tweets via:
BEST PRACTICES
1. Fastest growing social media platform.
2. Square format with filters.
3. Share photos or 15 second videos.
@influencerealestate
INSTAGRAM BEST PRACTICES
1. Share behind the scenes.
2. Share directly to Facebook.
3. Put your website in your bio.
4. Geotag your photos.
5. Follow/use hashtags...sparingly.
6. Show video tours of properties.
7. Get to know photo/video apps.
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