Course Objective

To understand why and how to use Twitter to engage with investors and influencers.

Key Learning Outcomes

● Build a Twitter Profile● Twitter Best Practices● Know how to find Investors & Influencers● Understand how to use Twitter to Open and

Engage in Dialogues● Use Twitter as tool to demonstrate Thought

Leadership

Twitter is:● A great way to find investors and influencers● A great tool to learn about people● A way to find commonality● A tool that demonstrates social savvy

Why Twitter is Important

Unprecedented Access to People

● People have made a lot of money on their network and information sources. The value of that premium has decreased because you can now find and engage with people and quality information on Twitter.

● Real investors want to be found ● Real investors want to engage in dialogue● Don't waste time with the wrong people

Building a Robust Twitter Profile

● Quality Picture / Images● Customize Name● Description about your passions / capabilities ● Include handles to other affiliations

How to use the Tool

Establish a parameter that works for you:1. Put on autopilot2. Curate followers manually3. Stay privatefactors● Quantity vs. Quality ● Consumption vs. Broadcasting

Integrate Twitter into Workflow

● Spend a few minutes every day● Mention a person in a Tweet● Share your thoughts, insights and what you

find interesting● Read up on what other people are saying

● Identify who follows investors○ Other investors (VCs / Angels)○ Influencers

● Searching○ By title○ By location○ By company/industry

● Building a list of investors and influencers○ Use a CRM!

Finding Investors

Engaging Dialogues

● Find Commonality● Engage in current topics

○ Share thoughts on a point they made○ Share things that your target may be interested in

● Do NOT ask for MONEY!!!!

Eliminating Investors

● Use Twitter to eliminate people from your list.

● If they do not share your values, move on.

Action Plan● Establish robust Twitter Profile

○ Complete profile / brading "You" ○ Share personal passions

● Integrate Twitter into Workflow○ Follow people after meetings○ Interact with the people via the platform

● Publish Thought Leadership ○ Share insights / points of view○ These will break down barriers with cold

connections○ Link to published articles○ Link to videos

Next Steps

● Join our Master Fundraising Course ● Join us now for 50% off ● "FAN" www.udemy.com/raisemoneyusingdigitalmedia/● Feedback: Jason (at) INVESTyR.com