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2. About Me Nir Orpaz Head of Mobile @ Widdit [email protected] 3. Its an indie world 4. 1 Billion Smartphones 5. Its an indie world 6. What it takes to be an indie app developer? 7. Wear many hats Entrepreneur Developer Project Manager Designer CEO / CTO / COO VP of Revenue Etc 8. Tip #1 Take the bus 9. Why? Greener Calmer Gives you time to update! Update yourself with the latest technology 10. What kind of application you should create? 11. Tip #2 Create apps that excite you 12. A Successful Indie Developer Develop apps really fast Effectively market them Monetize well 13. Rapid development 14. Tip #3 - UI First Methodology Design Create UI - MVP Test on people See Users reactions 15. Tip #4 - Do Not Re-invent The Wheel Dont use non standard & complex UI elements Create your own infrastructure Use existing code Use open-source 16. Tip #5 - Bypass Problems Avoid problems on product level Avoid server side If server needed use existing services 17. Tip #6 - Release to Google Play now! Release once you have a working something.. Translate your app description Get users reaction Add / Remove features 18. Rapid development UI first methodology Do not invent the wheel reuse your code Bypass problems Release to Google Play now! Not tomorrow, now! 19. Marketing 20. Tip #7 - Cross promote your apps Use your existing crowd Its FREE!! 21. Tip #8 - Use App SEO Appropriate application name Package name Add Rate Us button 22. Tip #9 Manage Reviews People remember negative reviews React on reviews 23. Tip #10 - Share button Encourage your users to share Sharing should be clearly visible 24. Tip #11 - Create a website 25. Tip #12 - Google+ and Facebook Google+ Page Facebook Page 26. Tip #13 - External links and articles Cover by authority sites: Pay them / Buy ads You are an industry rock-star You are interesting 27. Marketing Cross promote your apps Use App SEO and Rate us button Manage reviews Share button Create a website Use Google+ and Facebook External links and articles 28. Monetization Ads Interstitials Ads Banners Ads Video In-App purchase Offer wall Pay Per download Freemium 29. Popular monetization models 50% 50% 41% 35% 27% 20% 0% 15% 30% 45% 60% Interstitials In-App purchases Banner Ads Video Ads Offer-Wall Pay Per Download 30. Developers Average Monthly Revenues Source: Mobile Games Monetization Report 32% 13% 13% 12% 10% 20% $100K 31. Monetization vendors And many more 32. Tip #14 - Analyze Your App DAU / MAU Registrations Retention rate Measure actions 33. Tip #15 Personalize you apps 34. Tip #16 - Be cool & creative!
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