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Helping create
brands for the
future
Topic: IndiaSocial Summit 2012 Twitter Impact report
Duration:1 January – 9 April, 2012
April 14, 2012
Methodology Source – Radian6
Keywords tracked
• #IndiaSocial12
• #IndiaSocial
• “IndiaSocial Summit” OR “IndiaSocial Summit 2012” OR “India
Social Summit” OR “India Social Summit 2012”
• IndiaSocialSummit OR Indiasocialsummit 2012 OR
indiasocialsummit2012
• “India Social”
Tweets referring to the summit and its pre-event and post-event
activities were considered as relevant
Report is divided in two parts:
• Pre-event: (1January – 31 March, 2012)
• Post-event: (1 April – 9 April, 2012)
2
Methodology Source – Radian6
Total Influence Score
• Calculated basis the number of tweets (original or retweet) and
no. of followers by a user
Influence score by activity
• Calculated basis the no of original tweets and retweets by a user
Influence score by Reach
• Calculated basis the no. of followers a user have
3
Note: Influence is
calculated basis the data
captured for reported
duration
Pre-event: (1January – 31
March, 2012)
Post-event: (1 April – 9
April, 2012)
Key highlights Source – Radian6
Total volume of tweets were 5910 between 1 January – 9 April, 2012:
• Pre-event volume: 1795
• Post-event (including during) volume: 4115
936 Unique users participated between 1 January – 9 April, 2012:
• Pre-event: 294
• During/ Post-event: 768
Total Reach between 1 January – 9 April, 2012 was 2.5 Million:
• Pre-event: 981,711
• During/ Post-event: 1.2 Million
Total Impressions between 1 January – 9 April, 2012 was 10.5 Million:
• Pre-event: 3.3 Million
• During/ Post-event: 7.3 Million
4
Pre-event: (1January –
31 March, 2012)
Post-event: (1 April – 9
April, 2012)
Note: Number of unique
users during report
duration may not match
with the sum of unique
users for pre-event and
post-event
Key highlights Source – Radian6
Indiasocial was one of the trending topics on Twitter on 3 April 2012.
#indiasocial12 and #indiasocial were the top 10 list of trending topics
Users commented positive about the quality of speaker line-up and
the subjects for various talks
A blog post on LightHouse Insights was the most shared link, followed
by presentation on ‘Social Recruiting’ shared by Gautam Ghosh
Nikhil Kumar Varam (@InkV) was one of the most retweeted authors,
who also had one of the larger share of impact post-event
Rohini Naiyyar (@Kritzlen) was the most retweeted author. She also
shared the maximum number of tweets post-event
Comments shared by Amit Agrawal (@Labnol) during the Masterclass
session by Facebook’s Pawan Varma and Namita Mehra were most
shared tweets
5
Pre-event: (1January –
31 March, 2012)
Post-event: (1 April – 9
April, 2012)
Note: Number of unique
users during report
duration may not match
with the sum of unique
users for pre-event and
post-event
Volume breakup
By engagement
Source – Radian6
6
Pre-event: (1January –
31 March, 2012)
Post-event: (1 April – 9
April, 2012)
2491, 42%
621, 11%
2798, 47%
Report duration (1January – 9 April, 2012)
Original
Reply
Retweet
1833
658
382
239
1900
898
0 500 1000 1500 2000 2500 3000 3500 4000 4500
Post-event
Pre-event
3904
1240
124
411
32 143
55 1
0 500 1000 1500 2000 2500 3000 3500 4000 4500
Post-event
Pre-event
Volume breakup
By keyword type
Source – Radian6
7
Pre-event: (1January – 31
March, 2012)
Post-event: (1 April – 9 April,
2012)
#Mention: Where ‘#IndiaSocial’
or ‘#IndiaSocial12’ was
mentioned
Keyword mention: Where
keywords like ‘IndiaSocial
Summit’, ‘India Social’,
IndiaSocial, etc. Were
mentioned
Self: Tweets shared by
@Indiasocial
@Mention: Users mentioning
@Indiasocial in form of Reply,
retweet or @mention in the
tweet
5144, 87%
535, 9%
175, 3% 56, 1%
Report duration (1January – 9 April, 2012)
#Mention
Keyword Mention
Self
@mention
19,58,756
981711
72,52,890
32,53,984
0 20,00,000 40,00,000 60,00,000 80,00,000 1,00,00,000
Post-event
Pre-event
Reach
Impressions
Reach and
Impressions
Source – Radian6
8
Pre-event: (1January – 31
March, 2012)
Post-event: (1 April – 9 April,
2012) 25,34,118
1,05,06,874
0
20,00,000
40,00,000
60,00,000
80,00,000
1,00,00,000
1,20,00,000
Reach Impressions
Report duration (1January – 9 April, 2012)
Top authors
Pre-event
Row Labels
No. of times
authors
content was
retweeted
No. of
Tweets
shared
No of
followers Impressions
Kiruba Shankar
(@Kiruba) 7 1 55790 67,387
Radian6
(@Radian6) 1 1 47370 49,411
Medianama.com
(@medianama) 1 1 40763 42,831
Amit Agarwal
(@labnol) 7 2 23446 53,719
Mahesh Murthy
(@maheshmurthy) 6 1 16610 25,457
Madhavan
Narayanan
(@madversity)
2 4 16073 70,791
Dina Mehta
(@dina) 3 1 12270 19270
Gaurav Mishra
(@Gauravonomics) 6 2 9391 26,951
Gautam Ghosh
(@GautamGhosh) 19 22 8555 234,327
Rajesh Lalwani
(@rajeshlalwani) 117 298 4348 1,581,894
Participation by
influential
authors
Impact (Pre-event)
Source – Radian6
Pre-event: (1January –
31 March, 2012)
Authors sorted by No. of
followers.
10
Top authors
Post-event
Row Labels
No. of times
authors content
was retweeted
No. of Tweets
shared No of followers Impressions
Barkha Dutt
(@BDUTT) 10 1 532,391 544,913
Nikhil Kumar
Varma
(@inkv)
99 122 2,829 273,870
Rajesh Lalwani
(@rajeshlalwani) 37 113 4,461 283,678
Madhavan
Narayanan
(@madversity)
60 24 16,351 153,986
Live Mint
(@livemint) 58 28 15,417 117,257
Kiruba Shankar
(@kiruba) 10 7 55,877 185,532
Gautam Ghosh
(@gautamghosh) 49 48 8,644 472,319
Amit Agarwal
(@labnol) 52 3 23,574 120,976
Surekha Pillai
(@surekhapillai) 49 32 12,774 489,705
Ramesh Srivats
(@rameshsrivats) 21 1 35,741 62,205
Top 10 Authors
By impact (Post event)
Source – Radian6
12
Pre-event: (1January –
31 March, 2012)
Authors sorted by No. of
followers.
Name
No or time content
by author got
retweeted
No. of followers No. of messages
Roohani Nayyar
(@kritzeln) 100 207 168
Nikhil Kumar Varma
(@inkv) 99 2829 122
Geetiga Rustagi
(@geetinga) 80 995 65
Shilpika Das
(@shilpikadas) 65 1481 50
Madhavan Narayanan
(@madversity) 60 16351 24
Amita Malhotra
(@amritochates) 58 1050 94
Live Mint
(@livemint) 58 15417 28
Amit Agrawal
(@labnol) 52 23574 3
Gautam Ghosh
(@gautamghosh) 49 8644 48
Surekha Pillai
(@surekhapillai) 49 12774 32
Top 10 Authors
Most retweeted (Post event)
Source – Radian6
Pre-event: (1January –
31 March, 2012)
Post-event: (1 April – 9
April, 2012)
13
53
60
32
24
36
58
38
73
5
75
1
3
17
1
5
22
7
1
19
9
2
30
58
56
31
53
42
121
74
0 50 100 150 200
Prashant Rao (@prashy74)
Geetiga Rustagi (@geetiga)
Amit Agrawal (@labnol)
Alakh Sundaram (@alakhsundara…
Ankit Mathur (@mathurankit8…
Amita Malhotra (@amritochates)
Rajesh Lalwani (@rajeshlalwani)
Nikhil Kumar Varma (@inkv)
Mrs. Malkaani (@GyaaniNani)
Roohani Nayyar (@kritzeln)
Original
Reply
Retweet
Top 10
influencers By number of tweets (Post event)
Source – Radian6
Pre-event: (1January –
31 March, 2012)
Post-event: (1 April – 9
April, 2012)
14
Most shared
content
Post-event
Original Author Content No. of time
shared
Amit Agrawal (@labnol)
Facebook has 46m users in India and a significant
portion does log out everyday.. Thus logout ads are
coming here as well #indiasocial12
28
Amit Agrawal (@labnol)
When you post something on a Facebook page,
about 16% fans of that page will see that story in
their newsfeed #indiasocial12
22
Ramesh Srivats
(@rameshsrivats)
Yay. We can all be free and uninhibited today. No
one is watching us on Twitter. All the social media
experts are busy in #IndiaSocial12.
21
Madhavan Narayanan
(@madversity)
Journalists no longer live in echo chambers. They
are being scrutinised by more intelligent people -
@sachinkalbag at #indiasocial12
12
Gautam Ghosh
(@gautamghosh)
The presentation I made at #indiasocial12 on Social
Recruiting http://t.co/U6tD1h79 Feel free to RT :) 12
Madhavan Narayanan
(@madversity)
"I don't know what the future holds for the country
three hours from now but we'll hear it from Arnab"-
@suhelseth at #indiasocial12
10
Anuvrat Bhansali
(@AnuvratBhansali)
The content creator should walk in content readers'
shoes before hitting the 'Publish' button.
#IndiaSocial12
9
Live Mint (@livemint)
The future of reputation is all about listening... And
then engaging, says Shivnath Thukral, Essar
#indiasocial12
9
Barkha Dutt (@BDUTT)
Many apologies to @rajeshlalwani for not being able
to make it to #Indiasocial12 Shall await my chance
to be grilled by social media gurus
9
Nikhil Kumar Varma
(@inkv)
I am active on twitter and facebook not just
because I am having fun, but also coz it counts as
editorial R&D - @madversity #indiasocial12
9
Most shared
content Top authors
Post-event: (1 April – 9
April, 2012)
Speaker/s Shared by Content
No. of
time
shared
Santosh Desai
(@desaisantosh)
Prashant Naidu, Lighthouse
Insights
Santosh Desai Talks About Brands
Of The Future At #Indiasocial12
http://t.co/0rpOVPEe via
@lhinsights
28
Gautam Ghosh
(@gautamghosh) Gautam Ghosh
Social recruiting by Gautam
Ghosh http://t.co/Q29TyxWS 22
Sumit Mehra
(@sumitmehra04)
Prashant Naidu,Lighthouse
Insights
Sumit Mehra Talks About Social
Games At #Indiasocial12
http://t.co/5a02lKm9 #sm
21
Viral Oza
(@viral14)
Prashant Naidu,Lighthouse
Insights
Viral Oza Shares Social Media
Marketing Learnings At
#Indiasocial12
http://t.co/1fSMUpkv via
@LHInsights
12
Shivnath Thukral
(@shivithukral)
Prashant Naidu,Lighthouse
Insights
Shivnath Thukral On The Future
Of Reputation At #Indiasocial12
http://t.co/bT3A3AKX via
@LHInsights
12
Panel talk Deepika Bhardwaj,
Exchange4Media
Panel talk:
Measurement beyond Likes, Fans
& Comments
http://t.co/Gudq3RM8
#indiasocial12
9
Most shared
Sessions
Post-event: (1 April – 9
April, 2012)
2,3,4 April, 2012
IndiaSocial Summit 2012
Volume flow
Impressions flow
Share of volume
By sentiment
2,3 and 4 April, 2012
Participants liked the speaker line up and the subjects of their talks, which contributed in share of positive
share of volume. Quotes shared by users from various speaker talks contributed in neutral sentiment.
156, 4% 21, 1%
3615, 95%
2, 0% 6, 0%
Positive
somewhat positive
Neutral
somewhat negative
Negative
89 84
98
0
20
40
60
80
100
120
0:0
0
1:0
0
2:0
0
3:0
0
4:0
0
5:0
0
6:0
0
7:0
0
8:0
0
9:0
0
10:0
0
11:0
0
12:0
0
13:0
0
14:0
0
15:0
0
16:0
0
17:0
0
18:0
0
19:0
0
20:0
0
21:0
0
22:0
0
23:0
0
4/2/2012
4/3/2012
4/4/2012
Volume of
unique authors
2,3 and 4 April, 2012
Total 676 unique users shared messages on Twitter between 2 – 4 April, 2012 with an average of 292 each day.
On 4 April 2012, 98 unique users participated between 5:00 PM and 6:00 PM. Maximum participation was
observed on 4 April 2012, followed by 3 April and 2 April.
Thank you
Blogworks.in
21
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