OUR STORY For the first time in India experience the magic when
soulful music collides with a visual hurricane to give rise to the
perfect storm. The Broadway Crossroads is an attempt to encourage
young India to appreciate the magical retro years and for the older
generations to go back in time. The team aspires to give youngsters
a chance to make their own special memories in those extraordinary
decades that they missed and the older generations to relive
theirs.
Slide 3
OUR STORY LOVE Everyone loves a love story. Ever wondered why?
Love is compassionate, affectionate, pure and above all unselfish.
Love is beyond boundaries, religion and species. When life seems
hopeless, love brings hope. Love is everyone's dream come true. The
Broadway Crossroads will make sure you fall in love with life all
over again.
Slide 4
OUR STORY MUSIC In its own special way Indian music has left
its mark on world cinema. The Broadway Crossroads is a tribute to
Indian music, the music that the older generation has grown up
listening to, the music that has so marvelously captured the
childhood memories of not only our parents but also our
grand-parents.
Slide 5
STRUCTURE STORY The audience will travel through time
experiencing the simplicity of the 60s, the vogue of the 70s, the
charisma of the 90s and the complexity of this decade. This is a
journey of a man who once believed in love but has lost faith. We
travel through time with four short love stories in an attempt to
make him regain his faith in love.
Slide 6
STRUCTURE DANCE All the stories will be expressed through the
form of dance. With each era, the performance will be altered to
match the style of that time.
Slide 7
STRUCTURE ANIMATION To make the journey more exciting, all the
sets will be created digitally with the help of animation. The
characters will be shown interacting with the animation, in an
attempt to give a unique experience to the audience.
Slide 8
STRUCTURE MUSIC This journey begins with the melodious 1950's
and travels through the defining decades and finally arrives at the
dihnchak present. Accompanied by a live performance of the
yesteryears melodies by a renowned Bollywood singer, Benny
Dayal.
Slide 9
STRUCTURE MUSIC : Performer Benny Dayal known for songs like
Badtameez Dil, Bang Bang and Shudh Desi Romance will take you back
in time with Kishore Kumar and R.D. Burman classics like O Mere Dil
Ke Chain, Ek Ajnabee Haseena Se and many more
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ART WORK
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Come Collaborate Your brand is far more than your logo it is
the personality of your business and the promise that it makes to
your customers, We value it & promise a premium positioning for
your brand. When it comes to reaching and motivating prospects,
nothing beats a live event. No other marketing medium offers you
such targeting control, efficiency and measurability with your best
prospects and customers in a professional and intimate atmosphere
designed for doing business. We would be Showcasing your brand
& offerings to a massive target audience through our event,
radio integrations, IT promotions print media, news papers, social
media & public relations.
Slide 14
The Reach Print Media 10 paid Ads in 5-6 prominent newspapers
Radio Radio Tie-ups with Radio Mirchi/Radio One Hoardings Hoardings
in prominent areas (Koregaon Park, Kalyani Nagar, Viman Nagar, SB
road, FC road, Sopan Baug, Wanowrie, Magarpatta, etc)
Slide 15
The Reach Digital Marketing Facebook Promotions Website
promotions Youtube Online ticketing Partners Venue & Other
Branding Entrance Arch Backdrop In Venue Branding Logo Space on
Tickets & Passes Logo Presence on Media Wall After Party Photo
shoot Activation Plan Society Activation Mall Activities Canter
Campaigning
Slide 16
Corporate Plan Sectors (7 Companies ) Information technology,
BPO, KPO Finance, Banking Marketing Automobile Real Estate Film,
Modelling & Fashion
Slide 17
Corporate Plan Brief Bifurcation of Corporate Plan &
Deliverables Employee Engagement Program (EEP) will be conducted in
the premises. EEP will consist of Interaction with Employees
through Anchor Introduction of Sponsors Product/ Services Digital
Canter Rotation in the Company Premises (Digital Canter with
Inbuilt LED Screen, Stage, Light, Sound) Pamphlet/ Handbill
distribution *Depending on Permissions Mailers to employees of the
Company Space for Branding- Standees
Slide 18
The Audience
Slide 19
Title Sponsor (25 lacs) Deliverables Title space at All Print
media/Advertisements All Social media promotions All on air
promotion All On ground promotions Over all direct reach to more
than 20-25lacs TG crowd On Venue branding VIP lounge named after
sponsor 20x20 designated space to promote. 2min x 3 AV slots before
and after the show. Incorporating the product within the show.
Slide 20
Powered by Sponsor (20 lacs) Deliverables Title space at All
Print media/Advertisements All Social media promotions All on air
promotion All On ground promotions Over all direct reach to more
than 20-25lacs TG crowd On Venue branding VIP lounge named after
sponsor 10x10 designated space to promote. 1min x 2 AV slots before
and after the show. Incorporating the product within the show.