Indian Tourist Market
Global OutboundGlobal Outbound Indian Indian TouristsTourists2001-20062001-2006
Year Trips (Million)
% annual change
2001 4.56 3.2%
2002 4.94 8.3%
2003 5.35 8.3%
2004 6.21 16%
2005 7.18 15.6%
2006 8.33 16%
Ministry of Tourism, India
TopTop Destinations Destinations for Indian Tourists for Indian Tourists (2007)(2007)
1. Singapore 1. Singapore 748,575748,575 6.6. UK UK 328,832 328,832
2. 2. Thailand Thailand 506,237506,237 7. Hong Kong 7. Hong Kong 294,079294,079
3. USA 3. USA 440,883440,883 8. Switzerland 8. Switzerland 132,396132,396
4. Malaysia 4. Malaysia 422,452422,452 9. Australia 9. Australia 82,90782,907
5. UAE5. UAE 357,659357,659
Purpose of VisitPurpose of VisitBusiness 40%
VFR 20%
Holiday 20%
Others (medical, students, pilgrim)
20%
Places of OriginPlaces of Origin
Mumbai 33%
New Delhi 26%
Bangalore 17%
Kolkata 15%
Chennai 9%
Indian Tourists to Indian Tourists to ThailandThailandYear Number Annual
Change (%)
200
4
300,163
30
200
5
352,766
17%
200
6
429,732
21%
200
7
536,356
16
65%200
8
622,172
16%
Indian Tourist Profile Indian Tourist Profile (2006)(2006)GenderMale : 75%Female: 25%Frequency of VisitFirst Visit: 47.60%Revisit 5240. %Travel ArrangementGroup Tour 4008. %Non Group Tour 5992. %
Purpose of VisitPurpose of Visit
Holiday 73.58 %Business 13.37%Convention 7.69%Official 0.26 %Others 5.10 %
Top Destinations in ThailandTop Destinations in Thailand
Bangkok, Pattaya, Phuket, Phang-Nga, Krabi, Chiangmai
Samui, Cha-Am, Hua-Hin, Kanchanaburi, Chiangrai
Places of OriginPlaces of OriginNew Delhi
Mumbai
Kolkata
Bangalore
Chennai
SEASONSSEASONS
School Break April-July
Diwali October-November
Wedding-Honeymoon
November-January
Christmas-New Year
December-January
ActivitiesActivitiesShopping
Sight-seeing
Theme Park
Dinner Cruise
Growing SegmentsGrowing Segments
Medical
Wedding-Honeymoon
Filming (IIFA as a big push)
MICE
Positive FactorsPositive FactorsPush Factors
◦Fast Growing Indian Economy◦More Flight Connections (TG , Indian Air, Jet
Airways, Air India Express)
Pull Factors◦‘Value for Money’ Destination◦Variety of Attractions◦Cultural Links◦TAT’s Pro-Active Marketing
Obstacles for Further Market Obstacles for Further Market DevelopmentDevelopment
Attitude
Communication
Lack of Indian Food Outlets
Insufficient Airline Seat Capacity (More seats- flights, new routes promised by TG)
Competitiveness (Destinations within India – Other countries)
BehaviourBehaviour
Family oriented
Highly price sensitive
Emphasis specific dietary preferences
Want a fun & activity filled holiday
Elite Indian will look for luxury & comfort
THANK YOU
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