Languages
Pages
Legal
INCREASE MOBILE ENGAGEMENT BY TURNING
USERS’ FEEDBACK INTO SOLUTIONSBY NEARSOFT UXTEAM
PRESENTER
Diana ArvayoUX Design Researcher
@dianonina
PRESENTER
Misael LeónUX Design Researcher
@misaello
HOST
Jorge SymondsContent Creator
@jorgepistola
Our time together
- Common Causes of Low Mobile Engagement
- Techniques to Do It Yourself!
- The Case of a Grocery Shopping App
- Q&A
-
-
#NearsoftUXwebinar
Why? Mobile apps have an abandon rate as high as 77%.
Common Causes of Low Engagement
1. CONFUSINGONBOARDING
- Too much information for one single screen
- Talking about all of the features inside
- Long and boring process
PROBLEM:
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
Determine how the product fit in people’s life.
USER FEEDBACK:
User Interview
UX ACTIVITY:
Confusing Onboarding Process
THE PROBLEM:
Type of onboarding- Benefit-Oriented- Function-Oriented- Feature-Oriented
DECIDE WHAT TO DO:
ITERATE
2. LONGPROFILE
- Asking too much information. Do you really need that phone number right away?
- Asking for all of the data at once
- “Trapping” users by filling a long profile before letting them use the app first
PROBLEM:
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
Determine your target audience lifestyle and habits.
USER FEEDBACK:
Survey + Analytics + Persona
UX ACTIVITY:
What is the necessary
information you require from your users, and what they’re willing to give away.
Long Profile
THE PROBLEM:ITERATE
DECIDE WHAT TO DO:
3. VERSIONLIMITATIONS
- Limiting the experience with an incomplete version
- Tricking users into buying features they haven’t experienced yet
- Locking core features away. Drawing app? Free up all the brushes!
PROBLEM:
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
See what version works best
USER FEEDBACK:
A/B Testing
UX ACTIVITY:
Free Trial VS Locking away features
DECIDE WHAT TO DO:
Version Limitations
THE PROBLEM:ITERATE
4. COMPLICATEDSETTING
- Don’t make them read a “manual”
- Complicated settings will scare users away
- Having users set your app when you could preset configuration
PROBLEM:
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
Define low points in the user journey
USER FEEDBACK:
Usability Testing
UX ACTIVITY:
- What to dismiss- What to redefine- What to set up later
DECIDE WHAT TO DO:
Complicated Settings
THE PROBLEM:ITERATE
1. Confusing Onboarding Process
2. Long Profile
3. Version Limitations
4. Complicated Settings
Common Causes of Low Mobile Engagement_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
Yay!
Low engagement of 20%
Users completed the profile but never came back
CASE STUDY:
UX ACTIVITIES:
- Remote User Interviews
- Usability Testing
- Card Sorting
- Affinity Diagram
CASE STUDY:
Nutritionist
Project Manager
Product Owner
DesignerDeveloper
Developer
TRANSLATE USERS’ FEEDBACK:Affinity Diagram
Users’Feedback
Common ProblemsIdentified
Users’ Expectations
Solutions and Features
- Interpret feedback as a Multidisciplinary Team
- Don’t take feedback as literal. Uncover unspoken problems
- Iterate constantly based on business goals
- Treat your iterations as hypothesis… “if we do this… maybe this will happen”
_ _ _
_ _ _
_ _ _
_ _ _
_ _ _
_ _ _
_ _ _
_ _ _
_ _ _
_ _ _
_ _ _
_ _ _
_ _ _
_ _ _
TAKEAWAYS:
Increase Mobile
Engagement by
Turning User’s
Feedback into
Solutions
Want to know More?
Talk to Sandra at (408) 890-2115
ux.nearsoft.com
[email protected] us at_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
Top Related