Outbound Marketing
Inbound MarketingVS.VS.
Higher Education
Verge Pipe Media
LESS EFFECTIVE
MARKETINGOUTBOUND
MORE EXPENSIVE
Often referred to as the"sledgehammer" approach, itdrives the message to a crowd,over and over again.
X
OUTBOUNDMARKETING
TELEVISION ADS,
COMMERCIALS AND
RADIO
COLD CALLING
DOOR-TO-DOOR
SALES
DIRECT MAIL
CAMPAIGNS
Cons of Outbound Marketing
1.
2.
3.
There is difficulty in tracking ROI.
There is an increasing number of blockingtechniques.
It is high cost and low yield.
INBOUND MARKETING
Two way communication,known as the
"magnet" style approach,
draws readers in.
Photo credits: photopin (Gavin Llewellyn via[1]photopin [2]cc) cc(http://creativecommons.org/licenses/by/2.0/)
BUILDS BUYER PERSONAS
TO ASSESS WHAT
CUSTOMER IS
SEEKING
COSTS 61% LESS
THAN OUTBOUND
MARKETING
TARGETS NEEDS OF
TARGET MARKET
BLOGS, SOCIAL MEDIA
AND SEARCH ENGINE
OPTIMIZATION (SEO)
INBOUNDMARKETING
Pros of Inbound Marketing
1.
2.
3.
It is internet friendly.
It increases web traffic.
It increases lead generation.
INBOUND MARKETING?
IT FOCUSES ON GETTING FOUND BY THE CUSTOMERS.
IT RELIES ON EARNING INTEREST INSTEAD OF BUYING IT.
WHY CHOOSE
THERE IS A GREATER RETURN ON INVESTMENT.
If you'd like to be
inbound crowd, click HERE.
a part of the
www.vergepipemedia.com
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