Inbound Marketing
Selling to people in the digital age
Marketing in the digital age
87% of internet users use a search engine and
78% use it to do searches for products and
services.
86% of users stated that using a search engine
allowed them to learn something new or important
that helped him/her increase his/her knowledge.
93% of online experiences begin with a search
engine.
Marketing in the digital age
What is inbound marketing?
• Content creation and distribution
• Lifecycle marketing
• Personalization
• Multi-channel
• Integration
• Focus on getting “found”
• Earning it
What is inbound marketing?
Why is inbound marketing
important?
How does it work?
CONTENT IS
(BUT ONLY IN THE RIGHT PLACE AT THE
RIGHT TIME)
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