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Presentation on
Anand Milk Union Limited&
Its Corporate Social Responsibility
Presented By:
Komal Rana(13241)
Krati Gupta(13242)Kratika Agrawal(13243)
Kratika Varshney(13244)
Kriti Singh(13245)
Km. Shalini(13246)
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Introduction
AMUL is stands for Anand Milk Union Limited.The word Amul () is derived from the Sanskritword amulya (), which means Priceless
Amul is managed by Gujarat Co-operative Milk Marketing
Federation Ltd.(GCMMF)
Its tag-line is THE TASTE OF INDIA
Every day Amul collects the milk from million farmers (many
illiterate), converts the milk into branded, packaged products,
and delivers goods to retail outlets across the country.
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Amul formed in 1 December 1946, is a dairy cooperativemovement in India with name KAIRA DISTRICTCO-OPERATIVE MILK PRODUCERS UNION
AMUL is located in Anand, Gujarat and has been asterling example of a co-operative organization's success in
the long term.
Amul has spurred the White Revolution of India. Which
has made India the largest producer of milk and milkproducts in the World.
Dr. Varghese Kurien, founder-chairman of the GCMMFthe man behind the success of Amul.
History
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Strong Distribution Network
Nearly 50 sales offices, more than 5000wholesale dealers and more than 700000 retailers.
World's largest vegetarian cheese and the
largest pouched-milk brand.
Largest exporter of dairy products in the
country.
Major markets in various countries.
Named the Most Trusted brand in the Food and
Beverages sector.
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Distribution Channel
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Advertisements
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Amul never forgot its primary customer
- Amul collects 447,000 liters of milk from2.12 million farmers (many illiterate)
Product for youth- Amul launched flavoured milk, amul kool
cafe and amul lassi targeting the youth
Product for diabetic people
-Indias First Pro-Biotic Wellness Ice cream &
Sugar Free Delights For Diabetics
Product for Every One
http://images.google.co.in/imgres?imgurl=http://static.ibnlive.com/pix/sitepix/02_2008/fortified_foods_248.jpg&imgrefurl=http://ibnlive.in.com/news/more-urban-women-opting-for-fortified-foods-now/60058-17.html&usg=__AEgwQyhtrFO6rmW6slzey8o-vRI=&h=178&w=248&sz=19&hl=en&start=8&sig2=MYxOATKmB_NBTlssq8szaw&tbnid=sMSc5GoYArdFjM:&tbnh=80&tbnw=111&prev=/images?q=diet+concious+working+indian+woman&gbv=2&hl=en&ei=9DAtSqWvFoKQsAawtuSeDA8/11/2019 ims amul (2).pptx
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Product for the health conscious
- Amul Launched low fat, lowcholesterol
bread spreads
Product for the price sensitive India- Low Priced Amul Ice Creams and
affordable sagar whitener
Product for the urban class
- Amul launched emmental, gouda andpizza mozzarella cheese
Contd
http://images.google.co.in/imgres?imgurl=http://cache.daylife.com/imageserve/02HifIq1HOcRn/610x.jpg&imgrefurl=http://www.daylife.com/photo/02HifIq1HOcRn&usg=__N29MbNHW8ef3y4pEbgZ-61drc9Y=&h=388&w=610&sz=78&hl=en&start=6&sig2=LJSj1p0nZ3R-CLHMaJ5ndA&tbnid=8GvwKeglUsa7sM:&tbnh=87&tbnw=136&prev=/images?q=indian+buying+vegetables&gbv=2&hl=en&ei=ozQtSt_4MMuEsAaOuYDkCQ8/11/2019 ims amul (2).pptx
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10 years back, Amul took a shot at bottled water throughJaldhara which was produced by NDDB.
However the venture failed owing to less demand for
packaged water in market. The product was abandoned.
Now Amul is all set to re-launch bottled water NARMADA
NEER
Amul Product Abandonment
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Challenges
Kurien built Amul as an organization but there is no
single hero who built the Amul brand.
Amul forays into pizzas and chocolates has not been
that successful compared to its other dairy portfolio.
Amul may face certain hurdles in the future. There were
concern about the Amul brand when Kurien had stepped
down in the company.
There are others who believe that amul in spite of its
greatness, has done little to re invent themselves with the
changing times.
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Amul needs to keep track of consumers preferences as
and when it decides to enter into new categories.
There could be other challenges and sources keeping
up with expectations of modern trade
Contd
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Corporate Social Responsibility (CSR)
Of AMUL AMUL Relief Trust
A school reconstructed
by Amul Relief Trust in
the earthquake affected
Ratadia village in
MundraTaluka of Gujarat
A school reconstructed by
Amul Relief Trust in
earthquake affected Devpar
village in Mandvi Taluka of
Gujarat
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GREEN GUJARAT TREE PLANTATION
Milk Producer of Gujarat Dairy Cooperatives- areconducting mass tree plantation every year on
independence day.
The idea is one member five tree
all entire plantation is coordinated at all the three tiers of
Anand pattern- at village, district and state level.
Amul coops plant more than 311.89 lakhs trees
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Encourages woman to participate in dairy co-operative
societies.
To develop and enhance leadership skills and qualities
among women.
Amuls member unions organized three self managing
leadership workshops at PRAJAPITA, BRAHMAKUMARIS,MOUNT ABU. 3100 women participated in this programme.
Organization of AMUL YATRA in Anand .
Other CSR Activities
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Conclusion
AMUL has risen Indian soil and it remains
indian in every sense. Also it was one of
the first successful cooperativeassociation in India and also now the
market leader in the dairy sector.
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