8/4/2019 Improwiz Pharma
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8/4/2019 Improwiz Pharma
2/10
US Office:
8520 Indian Paintbrush Way
Lorton VA 22079
Phone: +1(703) 493-0495
Email : [email protected]
Contact us:Gujarat Office:
Pharma 360, A 19, Paradise Bungalows,
Makrand Desai Road, Tandalja, Baroda 390010
Phone: + 91 99798 50396
Email: [email protected]
Cre
ative
Partner
Media
Partn
er
KnowledgePartner
Design Studio
www.improwiz.in
At Improwiz, our mission is to enhance capabilities of healthcare companies to solve marketing and sales challenges through
integrated marketing campaigns. We like to think of ourselves as your outsourced, creative, in-house, marketing partner. We
complement the skills of your internal team and manage your marketing aspirations. Our clients appreciate us as a team of
specialists available to help them with everything from marketing strategies to public relations. As your marketing team, we
present ourselves to help you increase your brand awareness, increase your return on resources employed, thereby gain market
share and ultimately succeed.
Mission and Vision Statement
1
Improwiz, as our name aptly signifies, aspires to provide effective, holistic and comprehensive
solutions to the challenges of pharma and healthcare marketing. With a team of Medical Affairs
experts, Creative designers, Market Researchers, Media Planners and Strategic Consultants,
Improwiz represents an intellectual motley group of young professionals working towards effusing
fresh and effective solutions for Pharma and Healthcare Brand Management.
Improwiz imbibes the aptitude of not just doing different things but doing things di fferently. We are
expanding our service offerings from marketing to external customers to include promotion and
branding directed at internal stakeholders.
Profile of the Company
At Improwiz, our mission is to enhance capabilities of healthcare companies to solve marketing and sales challenges through
integrated marketing campaigns. We like to think of ourselves as your outsourced, creative, in-house, marketing partner. We
complement the skills of your internal team and manage your marketing aspirations. Our clients appreciate us as a team of
specialists available to help them with everything from marketing strategies to public relations. As your marketing team, we
present ourselves to help you increase your brand awareness, increase your return on resources employed, thereby gain market
share and ultimately succeed.
Mission and Vision Statement
1
Improwiz, as our name aptly signifies, aspires to provide effective, holistic and comprehensive
solutions to the challenges of pharma and healthcare marketing. With a team of Medical Affairs
experts, Creative designers, Market Researchers, Media Planners and Strategic Consultants,
Improwiz represents an intellectual motley group of young professionals working towards effusing
fresh and effective solutions for Pharma and Healthcare Brand Management.
Improwiz imbibes the aptitude of not just doing different things but doing things di fferently. We are
expanding our service offerings from marketing to external customers to include promotion and
branding directed at internal stakeholders.
Profile of the Company
8/4/2019 Improwiz Pharma
3/10
US Office:
8520 Indian Paintbrush Way
Lorton VA 22079
Phone: +1(703) 493-0495
Email : [email protected]
Contact us:Gujarat Office:
Pharma 360, A 19, Paradise Bungalows,
Makrand Desai Road, Tandalja, Baroda 390010
Phone: + 91 99798 50396
Email: [email protected]
Cre
ative
Partner
Media
Partn
er
KnowledgePartner
Design Studio
www.improwiz.in
Medical Science Liaisons (MSLs)
Improwiz is a first of its kind provider of MSLs in India. With our services, we facilitate our clients address the key need of effective
Disbursement of Medical Knowledge to promote evidence based medicine. This service line utilizes Science as a tool to enhance
Patient Benefits. Our key work areas include:
Medical Writing
Creative Design of Medical Inputs
Promotional materials review Medical meeting support
Brand Strategy Consulting
Improwiz endorses the philosophy If you fail to plan, you plan to fail. A comprehensive marketing strategy and plan is imperative
towards a successful and sustainable brand management. We bring an experienced and dedicate group of Marketing, Medical and
Strategy professionals to enable our clients to formulate and implement Brand Management Strategies like Benchmarking,
capacity modeling, retention & alignment strategy development. Our work areas include:
1. Marketing Objectives
We enable our clients to define and achieve their marketing goals and objectives.
2. Marketing Strategy
We facilitate design and implement marketing strategies to achieve the desired goals.
3. Tactics
Our hands-on no-holds-barred approach to implementation of brand strategies can help you define the individual marketing
elements that will make up your plan. From here, you can implement the programs internally or we can assist with the
execution.
4. Target Audience
Our team of Medical Professionals can facilitate greater understanding of Target Audience by our continuous market
interactions. Our clients have come to appreciate us as one of the best and most insightful marketing institutions.
5. Competitive Benchmarking
Improwiz denounces sugar-coating of the competitiveness of your competitors. We work diligently towards a SWOT
appraisal of our clients competitors to facilitate our client design and compete effectively in the ever dynamic marketplace.
2
Key Services
Medical Science Liaisons (MSLs)
Improwiz is a first of its kind provider of MSLs in India. With our services, we facilitate our clients address the key need of effective
Disbursement of Medical Knowledge to promote evidence based medicine. This service line utilizes Science as a tool to enhance
Patient Benefits. Our key work areas include:
Medical Writing
Creative Design of Medical Inputs
Promotional materials review Medical meeting support
Brand Strategy Consulting
Improwiz endorses the philosophy If you fail to plan, you plan to fail. A comprehensive marketing strategy and plan is imperative
towards a successful and sustainable brand management. We bring an experienced and dedicate group of Marketing, Medical and
Strategy professionals to enable our clients to formulate and implement Brand Management Strategies like Benchmarking,
capacity modeling, retention & alignment strategy development. Our work areas include:
1. Marketing Objectives
We enable our clients to define and achieve their marketing goals and objectives.
2. Marketing Strategy
We facilitate design and implement marketing strategies to achieve the desired goals.
3. Tactics
Our hands-on no-holds-barred approach to implementation of brand strategies can help you define the individual marketing
elements that will make up your plan. From here, you can implement the programs internally or we can assist with the
execution.
4. Target Audience
Our team of Medical Professionals can facilitate greater understanding of Target Audience by our continuous market
interactions. Our clients have come to appreciate us as one of the best and most insightful marketing institutions.
5. Competitive Benchmarking
Improwiz denounces sugar-coating of the competitiveness of your competitors. We work diligently towards a SWOT
appraisal of our clients competitors to facilitate our client design and compete effectively in the ever dynamic marketplace.
2
Key Services
8/4/2019 Improwiz Pharma
4/10
US Office:
8520 Indian Paintbrush Way
Lorton VA 22079
Phone: +1(703) 493-0495
Email : [email protected]
Contact us:Gujarat Office:
Pharma 360, A 19, Paradise Bungalows,
Makrand Desai Road, Tandalja, Baroda 390010
Phone: + 91 99798 50396
Email: [email protected]
Cre
ative
Partner
Media
Partn
er
KnowledgePartner
Design Studio
www.improwiz.in
In a Branded Generics marketplace like the Indian Pharma Market, the creation and presentation of the brand identity is the only
vital element towards business success. Its what differentiates the leader from being a me-too brand and establishes a
foundation of trust. Creation of a strong brand identity precedes all marketing programs and is the pillar of strength of that brand,
supporting and building your brand awareness.
1. Brand Personality
We facilitate our clients evaluate the market need gaps and develop a sustainable brand identity for their brands.2. Logo and Tagline
We facilitate design and presentation of Logo and Tagline for our clients.
3. Visual Perceptual Strategies
Visual perception of your brand can be a key differentiation in the market place. Visual Perceptual techniques use scientific
approach towards the selection of the visual appeal of your brand logo and taglines. The key components are colour,
orientation, fonts, texture and aesthetic feel.
4. Brand VoiceIn a cluttered marketplace, design of the marketing message needs to be complimented by the use of effective brand voice.
This brand voice needs to be aligned to the Voice of the Customer (VoC) which includes the insights of the target doctors and
patients.
5. Positioning
Our insightful team of market-oriented professionals facilitate our clients define the key market need gaps. This intellectual
exercise enables us to enhance better positioning of brands.
6. Marketing Calendar
We have facilitated our clients design their annual marketing calendar for a seamless and concerted year-round marketing
campaign.
A well-developed marketing plan spells out every detail of your marketing efforts and guides the overall execution of the plan. It
leads to a strong ROI and helps you stay away from the common tendency to market products from a narrow and internally focused
point of view.
Some of the elements we will help you define during Brand Development include:
3
Brand Development
8/4/2019 Improwiz Pharma
5/10
US Office:
8520 Indian Paintbrush Way
Lorton VA 22079
Phone: +1(703) 493-0495
Email : [email protected]
Contact us:Gujarat Office:
Pharma 360, A 19, Paradise Bungalows,
Makrand Desai Road, Tandalja, Baroda 390010
Phone: + 91 99798 50396
Email: [email protected]
Cre
ative
Partner
Media
Partn
er
KnowledgePartner
Design Studio
www.improwiz.in
Tradeshows and events represent a vital cog in medico-marketing in healthcare through their point of contact emphasis. With the
right marketing in place, you can generate viable leads and close real sales.
Tradeshow booth design, booth traffic, and collateral are a few of the components that are important for tradeshow but the real
success comes from targeting the right prospects and clearly articulating the product and services value. This will allow you to
turn your booth into a place for further enhancement of clients education and direct client interfaces. Improwiz has deep
experience planning and managing tradeshows and has seen good success in this area. We also have vast experience planning
company events from corporate meetings to seminars and webinars. We managed events with hundreds of attendees from
sourcing speakers to handling all of the logistics. We can ensure that you event goes off without a hitch.
Booth Design
Marketing Collateral
Tradeshow Strategy
Tradeshow Management
Event Planning
Event Management
Our Tradeshow and Event Services include:
Tradeshows and Event Marketing
8/4/2019 Improwiz Pharma
6/10
US Office:
8520 Indian Paintbrush Way
Lorton VA 22079
Phone: +1(703) 493-0495
Email : [email protected]
Contact us:Gujarat Office:
Pharma 360, A 19, Paradise Bungalows,
Makrand Desai Road, Tandalja, Baroda 390010
Phone: + 91 99798 50396
Email: [email protected]
Cre
ative
Partner
Media
Partn
er
KnowledgePartner
Design Studio
www.improwiz.in
5
A physician's continuing professional development is critical to keeping up with advances in medicine and with changes in the
delivery of care. The range of meetings involving healthcare professionals is extensive from international symposia to advisory
boards and the level of support required is highly variable
To help physicians maintain, develop and increase the knowledge, skills and professional performance and relationships they use
to provide services for patients, the public and the profession, Improwiz offers physician resources that include a wide range of
continuing medical education (CME) activities that foster physician lifelong learning.
When it comes to continuing medical education (CME) activities, Improwiz has the right physician resources to help today s busy
physicians meet their professional needs. We offer high-quality creative events, experienced in all areas of development and
delivery and able to adapt to your requirements. So whether you need program consultancy, slide support, logistics, creative
design, webcasting, post-meeting reports or a full meetings management service, Improwiz is able to deliver.
Organizations are increasingly using CRM tools to manage customer relationships to increase both sales and customer
satisfaction. Developing a customer relationship management (CRM) program is essential to the success of your business. Not all
customers have the same needs. It makes sense to build up a profile of your customers and group them according to their different
requirements.
The benefits of this are:
Effective marketing communications, through a more personal approach and the development of new and improved products
or services
Enhanced customer satisfaction and retention
Increased value from your existing customers - and reduced cost to serve
We specialize in creating tailor made packages of groups of Customers and even individual customers.
Customer Relationship Management (CRM) Modules:
Medical Content & CME:
8/4/2019 Improwiz Pharma
7/10
US Office:
8520 Indian Paintbrush Way
Lorton VA 22079
Phone: +1(703) 493-0495
Email : [email protected]
Contact us:Gujarat Office:
Pharma 360, A 19, Paradise Bungalows,
Makrand Desai Road, Tandalja, Baroda 390010
Phone: + 91 99798 50396
Email: [email protected]
Creative
Partner
Media
Partn
er
KnowledgePartner
Design Studio
www.improwiz.in
6
Disease Diagnostic Camps For Patients
Prevalence of lifestyle disorders in India is increasing and so is the awareness towards health aspects of prevention. With a rising
disposable income, higher insuarance coverage, and increase in the urban population, disease diagnostics are gaining patient
awareness and approval.
Knowledge of patient demographics and disease epidemiology is a primary criteria to conduct successful diagnostic camps.
Improwiz, specializes in conducting free Diagnostic Camps on a very regular basis across India. We bring Patients, Doctors,
Diagnostics & Healthcare providers on a single platform, thereby enhancing direct communication and first hand brand interactionbetween the patients and the healthcare service providers
We plan-build-execute your important Patient-Doctor related Diagnostic Camps as turnkey solution, giving you differentiated
advantage within your stakeholders.
Patient Management:Chronic diseases represent a significant healthcare problem in India. Sustainable patient servicing is important for a healthcare
service providers success in this segment. Our patient management program encourages patient participation with special
incentives that catch attention while providing important information to promote awareness. We facilitate you to reach out to
patients with our unique one-on-one approach. We allow you to make a personal connection and "talk" directly to patients, very
similar to a visit made by a live representative. A team of dediciated and emphathizing professionals leads our patient management
vertical. We value ourselves as one of the first of its kind service providers with indepth knowhow across the value chain.
Our program keeps patients aware, informed and proactive in their healthcare decision making process.
Potential topics include
Communication stressing the importance of compliance
Answering FAQs and creating disease awareness
Important product information
Special messages and alerts regarding seasonal issues such as allergy, flu, colds, etc.
The possibilities are endless.
Give us a call and we can discuss your unique situation and how Improwiz can help you maximize your patient management needs.
Diagnostics, Camps & Clinics:
8/4/2019 Improwiz Pharma
8/10
US Office:
8520 Indian Paintbrush Way
Lorton VA 22079
Phone: +1(703) 493-0495
Email : [email protected]
Contact us:Gujarat Office:
Pharma 360, A 19, Paradise Bungalows,
Makrand Desai Road, Tandalja, Baroda 390010
Phone: + 91 99798 50396
Email: [email protected]
Creative
Partner
Media
Partn
er
KnowledgePartner
Design Studio
www.improwiz.in
7
Dr. R. S. Sipai
A trained Veterinarian professional with over 30 years of experience in clinical and managerial domains in Dairy Operations, backed
by a proven track record in strategic and operations excellence. Dr. Sipai has unsurpassed reputation in the dairy industry for
clinical acumen and project management capabilities. His distinguished career of outstanding performance, rapid promotions, and
bottom line results spans across organizations like Gujarat Dairy Development Corporation (GDDC), Baroda Dairy and Gujarat
Co-operative Milk Marketing Federation (GCMMF).
Juned Shaikh
A trained engineer with over 15 years of experience in IT systems architecture and evaluation of business cases, Juned leads the
strategic team of Improwiz. Based in Improwiz US office in Washington, Juned is responsible for defining the strategic direction
for Improwiz. He also heads Improwizs International Business Development (BD) team to identify and nurture latest trends in our
areas of work. Juned has been at the forefront of Information Technology (IT) revolution in India through his stints with reputed
international organizations like International Finance Corporation (IFC) and General Dynamics.
Zahid Sipai
Zahid has extensive experience in Sales and Marketing in the financial sector with exposure ranging from Aviva Life Insurance to
the reputed MNC bank, ABN-AMRO. He is responsible for guiding Improwiz in the Financial Evaluation of projects and various Fund
raising activities.
Dr. Sameer Lambay
Dr. Sameer "Sam" heads the clinical practice arm of Improwiz. A practicing ENT surgeon, Sam is the typical new age young doctor.
Sam coordinates the CME activities for Improwiz and forms the strategic backbone of our firm. Affable and a strict disciplinarian,Sam aspires to transform the clinical practice in India through the right mix of technology, knowledge and community participation.
Dr. M. Javed Sipai
Dr. Javed, is the medical and digital media practice head for Improwiz. A doctor with a management qualification, Dr. Javed, has
worked in various capacities in the Pharma and Healthcare industry. Dr. Javed, has had exposure to the inner circles of healthcare
strategy and marketing enabling him to to make Marketing and Operations as his forte.
Our Management team
8/4/2019 Improwiz Pharma
9/10
US Office:
8520 Indian Paintbrush Way
Lorton VA 22079
Phone: +1(703) 493-0495
Email : [email protected]
Contact us:Gujarat Office:
Pharma 360, A 19, Paradise Bungalows,
Makrand Desai Road, Tandalja, Baroda 390010
Phone: + 91 99798 50396
Email: [email protected]
Creative
Partner
Media
Partn
er
KnowledgePartner
Design Studio
www.improwiz.in
Kedar Mehendale
Kedar is a digital solutions consultant currently working with the premier content management firm Viacom 18 Media Private
Limited.
Alibha Behera
Alibha is the System Architecture expert and is currently working with a leading consulting firm in India.
Suhail Motlekar
Suhail, a management graduate with a background in Pharmacy, has honed his marketing and strategy skills in the Pharma and
Healthcare industry over 15 years. Adept at launching new product brands and managing blockbuster brands, Suhail has worked
with leading Pharma companies like Lupin, Ranbaxy, Glenmark, Panacea Biotec and Alkem Labs.
Arvinder Pal Singh
Mr. A. P. Singh is an AGM (Marketing) with General Mechanical Works. An engineer with a PGDBM from the prestigious
management institute SCMHRD, Mr. Singh is responsible for facilitating GMW become of the most successful companies in the
Power Generation and the Energy sector.
Taskeen Nadkar
Taskeen, a research scholar with IIT Mumbai, guides Improwiz in utilizing the best in class emerging communication technologies.
TN is the key differentiator enabling Improwiz to be at the forefront of the technological revolution in the healthcare space.
Farida Harianawala
Farida Harianawala, FaH, based out of New York , is our communications specialist. She is an experienced journalist with a
Masters degree in Public Relations and Corporate Communication from New York University. She has worked on the worldwide
colleague communication campaign as a consultant for Pfizer. She is adept at developing a wide range of content and has a keen
understanding and interest in social media and strategic communication issues and trends.
Our External Consultants
8/4/2019 Improwiz Pharma
10/10
US Office:
8520 Indian Paintbrush Way
Lorton VA 22079
Phone: +1(703) 493-0495
Email : [email protected]
Contact us:Gujarat Office:
Pharma 360, A 19, Paradise Bungalows,
Makrand Desai Road, Tandalja, Baroda 390010
Phone: + 91 99798 50396
Email: [email protected]
Creative
Partner
Media
Partn
er
KnowledgePartner
Design Studio
www.improwiz.in
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