What’s working NOW in SEO and Digital Marketing for
eCommerce stores.
Richard Hill - CEO & Founder
@seotrafficlab
Matt Williamson - Digital Marketing Manager
@williamson_mt
Richard Hill & Matt Williamson
Links, Links
Glorious Links…
Are we moving towards an
Organic Quality Score?
Reducing
Bounce Rate..
Increasing
Site Speed..
People are
impatient!
A one second delay in page response can result in a 7% reduction on conversions.
Sources: Akamai.com, Gomez.com
“ ”
Test
Your Site…
GTMetrix or Google Page Speed Insights
Implement
Caching
Implement
Gzip Compression
Consider a
Content Delivery Network (CDN)
Optimise Your
Images..
Site Speed
Impact
Mobile
OptimisationClient Type/Industry Mobile Tablet
Retail - Clothes 59.35% 85.04%
Retail - Pet 234.83% 214.42%
Construction 102.50% 136.53%
Vehicle Parts 142.86% 108.52%
SEO Traffic Lab 803.39% 1645.83%
Retail - Pet 139.22% 104.40%
Finance 110.50% 99.82%
Make Your Site
RESPONSIVE
One Site
One Product Database
One interface
One SEO Strategy
Social
Networks
Google Plus - 540+ million Total Users
Facebook - 1,310,000,000 billion Total Users
Twitter - 645,750,000 Total Users
Pinterest - 70+ million Total Users
Source: http://www.statisticbrain.comResearch date: 1.1.14
Social
Signals.. +1
Like
Tweet
Pin
Build Your
Audience
Don’t just sell, sell, sell
Interact especially with influencers
Curate content relevant to your niche
Post regularly - consider scheduling tools
Content
Strategy
Types of
Content
Find and
Recreate
User Generated
Content..
Customer REVIEWS
Unique Content
Freshness
Increased
Click Through Rates
Increased
Trust
Natural Language
Takeaways
Bounce Rate
Site Speed
Social Interaction
User Generated Content
Content
Mobile Performance
Question
Time
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