1. Improving Learning Outcomes with Digital Characters
2. Your Speakers #CBStudio Elizabeth Miller: eLearning Sales
Manager Erin Scott: Creative Manager a CB Studio Presentation |
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3. Topics A brief look at the research on animated characters
The keys to effective character design CodeBaby characters in
action Brief look at how this was created using CodeBaby Studio
Q&A a CB Studio Presentation | 3
4. Research The degree of interactivity leads to heightened
realism improving the value of the learning and interaction. Byron
Reeves, from the Center for the Study of Language and Information
at Stanford University the mere belief one is interacting with
another person leads to superior learning Okita, Bailenson, &
Schwartz, Stanford University ...well crafted lifelike agents have
an exceptionally positive impact on students...perceived the agents
as being very helpful, credible, and entertaining. James C. Lester,
et al., The Persona Effect: Affective Impact of Animated
Pedagogical Agents a CB Studio Presentation | 4
5. Benefits of Using Characters Interactive characters bring
social intelligence to online learning. Simulating a social
exchange ... leads to an increase in memory and trust of
information. The degree of interactivity leads to heightened
realism improving the value of the learning and interaction. a CB
Studio Presentation | 5
6. Keys to Character Design a CB Studio Presentation | 6
motivation and engagement sense of presence character persona
role
7. Character Persona Human-like actions and reactions Clearly
defined role Engaging personality Credible role model Recognizable
& relatable Facilitate learning a CB Studio Presentation |
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8. Roles Narrator Expert Facilitator Peer Instructor
Subject-Matter Expert Co-Learner Scenario Actors a CB Studio
Presentation | 8
9. Sense of Presence Realism Identification Emotional State
Storyline Social Context a CB Studio Presentation | 9
10. Taco Bell: Customer Service a CB Studio Presentation |
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11. Taco Bell Persona: peer trainer who doubles as the company
rep empathetic but authoritative credible role model engaging
personality Sense of Presence: company uniform located in TB store
realism in interactions a CB Studio Presentation | 11
12. Impact Digital characters engage and quickly train over
150,000 employees. Reduced training costs vs. live in-store
trainers a CB Studio Presentation | 12
13. Grant Thornton Personas: learning facilitator,
subject-matter expert, co-learner back-stories distinct
personalities Sense of Presence: humor creates a heightened
emotional state information in a social context a CB Studio
Presentation | 14
14. Impact Blended method reduces live training costs and
establishes a character- driven standard for eLearning. 18 modules
taken by 12,000 participants in 12 languages and countries. a CB
Studio Presentation | 15
15. Telstra: Social Media Policy a CB Studio Presentation |
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16. Telstra Persona: company HR spokesperson human-like actions
and reactions facilitates learning Sense of Presence: office
setting storyline a CB Studio Presentation | 17
17. Impact New employees are connected to the organization, but
live training costs are decreased. Employees are base-lined before
they meet with HR personnel. Engaging character-mediated training
becomes the norm. a CB Studio Presentation | 18
18. CodeBaby Studio a CB Studio Presentation | 19
19. Questions a CB Studio Presentation | 20
20. eBooK: a CB Studio Presentation | 21
21. Thank You! Please Join Us! 2012 CodeBaby.com, Inc. All
rights a CB Studio Presentation | 22