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Implementing RFID & The Road to Cashless Robby Black Product Manager, Festival Solutions [email protected]
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Vendini’s Festival Vision: Simplifying the business of festivals through ticketing, marketing, access control, and logistics.
Agenda 1. Back of House Management
2. Streamlining Festival Logistics
3. Access Control in Depth
4. Implementing RFID
5. Social Media / Registration
6. Cashless
Streamlining Festival Logistics « Artist Relations
« Production / Site Operations
« Guest List Management
« Sponsorship
« Vending
« Volunteers
« Credentialing
« Catering
Artist Relations « Credential Packets
« Transportation
« Hospitality
« Scheduling
« Offers
« Catering
Artist Relations
Production / Site Operations « Staffing
« Credentials + Parking
« Golf Carts
« Hotel / Housing
« Radios
« Catering
« ……
Production / Site Operations
Guest List Management « Strong Review and Approval Process
« Back of House Charging
« Automated and Customized Messaging to Guests
« Real-Time Processing
« Types:
ü Artist Guests
ü Festival Guests
ü Press / Media
ü Officials / Locals
Guest List Management
Sponsors « Manage Deliverables
« Credentials and Comp Ticket Management
« Activity Logs
« Logistics
ü Tables
ü Chairs
ü Tents
ü …..
Sponsors
Volunteers « Basic Scheduling
« Applications / Approvals
« Automated Communications
« Logistics
ü Location
ü Time
ü Amount per station
ü …..
Volunteers
Access Control in Depth
Access Control Systems « Patron Ticketing
« Back of the House Ticketing
« Production Credentialing
« Comp Ticketing Processing
NON-RFID TICKETING
« Ticketing
« Slower Entrancing
« Patron Troubleshooting is more difficult
« Roughly Half of Ticket Holders are NOT known
« Ticketing
« Social Media Integration
« 99% Patron Exposure through Registration
« Granular Interaction with Festival Areas
« Much Improved Patron Experience and Service
« Site Optimization
« No Ticket to Wristband Exchange
« Increased Revenue Opportunities
RFID TICKETING
RFID vs. Non-RFID
Implementing RFID « Patron Registration + Social Media
ü Patron Registration links wristbands to (1) Patron per Wristband
ü During Registration Facebook and Twitter authorization can occur for Integration with Sponsors and/or Festival Programs
ü Get 95% – 100% of Patron information instead of the average of 50%.
Implementing RFID « Access Control Considerations
ü Network Infrastructure
ü Operations
ü Site Deployment Planning
ü Security Integration
Implementing RFID « Access Control Considerations
ü Scanning Considerations
ü Real-Time Scan Reporting
ü Box Office / Credential Areas
ü RFID Customer Service
ü Registration Kiosks
Access Control Insights
Road to Cashless « Establish RFID Technology with Patrons before
introducing Cashless
« Festival needs to gain experience in working with RFID before trying to use for commerce related transactions
« Integration of Cashless should be rolled out in 1 or 2 phases.
Integration of Cashless should be rolled out in one or two phases
Concessions (Phase 1)
VIP Services (Phase 1–2)
Food Vendors (Phase 2)
Craft Vendors (Phase 2)
Road to Cashless « Benefits of RFID Payment Technologies
ü Patron Upselling / GA + VIP Service Upgrades
ü Eliminate Cash, Tokens and/or Tickets
ü More Secure Patrons Spending
Road to Cashless « Benefits of RFID Payment Technologies
ü Sell more product efficiently
ü Real-Time Sales Reporting
ü Less Risk and Lower Liabilities
ü Eliminate Theft and/or exchange mistakes
ü Analytics
Summary
Thank You.
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