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IJMT Volume 1, Issue 6 ISSN: 2249-1058__________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial DirectoriesIndexed & Listed at: Ulrich's Periodicals Directory , U.S.A., Open J-Gage, India as well as in Cabells Directories of Publishing Opportunities, U.S.A.
International Journal of Marketing and Technology
http://www.ijmra.us
1
November
2011
International Journal of Marketing and Technology(ISSN: 2249-1058)CONTENTS
Sr.
No.TITLE & NAME OF THE AUTHOR (S)
Page
No.
1
Environmental Cost and Firm Performance: Evidence from Quoted Oil Companies in
Nigeria.Shehu Usman Hassan
6-7
2A Study Related To Customer Satisfaction On The Mobile Service Operators In India.
Mr. Pradeep Narwal and Mr. Anil Kumar
8-9
3
A study of Corporate Governance Evolution and Challenges with special reference to
Implementation of E-government in India.Ms. Renuka S Nifadkar
10-11
4Consumer Market In India:A BIRDS EYE VIEW.Raj Kumar Sharma and Dr. Sambit Kumar Mishra
12-13
5Financial Performance Analysis Of Co-Operative Sugar Factory.Prof. R. G. Sathe
14-15
6
Using Fuzzy Cognitive Maps And Fuzzy Relational Maps To Analyze Employee-
Employer Relationship In An Industry.Dhrubajyoti Ghosh and Anita Pal
16-17
7
A Study On The Purchase Behaviour Of Consumers With Reference To Toiletries And
Packaged Food Items.Dr. K. Sai Kumar and A.S. Gousia Banu
18-19
8Management of Corporate Liquidity and Profitability: An Empirical study.Dr. A. VIJAYAKUMAR
20-21
9Workers Participation in Management: Theory and Practice.Prof. Satish C. Sharma
22-23
10Scrap Management In ApsrtcA Study And Analysis.Dr. K. Sai Kumar
24-25
11An Inquiry Into The Beneficial Effect Of Agro Based Industrial Co-Operative Society InSalem Region.Gandhimathy B and Dr. S Rajendran
26-27
12
Influence of Customers Trust, Satisfaction and Perceived Listening Ability of the Sales
Person on Anticipated Purchases.Jose Varghese
28-29
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IJMT Volume 1, Issue 6 ISSN: 2249-1058__________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial DirectoriesIndexed & Listed at: Ulrich's Periodicals Directory , U.S.A., Open J-Gage, India as well as in Cabells Directories of Publishing Opportunities, U.S.A.
International Journal of Marketing and Technology
http://www.ijmra.us
2
November
2011
Chief PatronDr. JOSE G. VARGAS-HERNANDEZ
Member of the National System of Researchers, Mexico
Research professor at University Center of Economic and Managerial Sciences,University of Guadalajara
Director of Mass Media at Ayuntamiento de Cd. GuzmanEx. director of Centro de Capacitacion y Adiestramiento
PatronDr. Mohammad Reza Noruzi
PhD: Public Administration, Public Sector Policy Making Management,Tarbiat Modarres University, Tehran, Iran
Faculty of Economics and Management, Tarbiat Modarres University, Tehran, Iran
Young Researchers' Club Member, Islamic Azad University, Bonab, Iran
Chief AdvisorsDr. NAGENDRA. S.Senior Asst. Professor,
Department of MBA, Mangalore Institute of Technology and Engineering, Moodabidri
Dr. SUNIL KUMAR MISHRAAssociate Professor,
Dronacharya College of Engineering, Gurgaon, INDIA
Mr. GARRY TAN WEI HANLecturer and Chairperson (Centre for Business and Management),
Department of Marketing, University Tunku Abdul Rahman, MALAYSIA
MS. R. KAVITHAAssistant Professor,
Aloysius Institute of Management and Information, Mangalore, INDIA
Dr. A. JUSTIN DIRAVIAMAssistant Professor,
Dept. of Computer Science and Engineering, Sardar Raja College of Engineering,
Alangulam Tirunelveli, TAMIL NADU, INDIA
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IJMT Volume 1, Issue 6 ISSN: 2249-1058__________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial DirectoriesIndexed & Listed at: Ulrich's Periodicals Directory , U.S.A., Open J-Gage, India as well as in Cabells Directories of Publishing Opportunities, U.S.A.
International Journal of Marketing and Technology
http://www.ijmra.us
3
November
2011
Editorial BoardDr. CRAIG E. REESE
Professor, School of Business, St. Thomas University, Miami Gardens
Dr. S. N. TAKALIKARPrincipal, St. Johns Institute of Engineering, PALGHAR (M.S.)
Dr. RAMPRATAP SINGHProfessor, Bangalore Institute of International Management, KARNATAKA
Dr. P. MALYADRIPrincipal, Government Degree College, Osmania University, TANDUR
Dr. Y. LOKESWARA CHOUDARYAsst. Professor Cum, SRM B-School, SRM University, CHENNAI
Prof. Dr. TEKI SURAYYAProfessor, Adikavi Nannaya University, ANDHRA PRADESH, INDIA
Dr. T. DULABABUPrincipal, The Oxford College of Business Management, BANGALORE
Dr. A. ARUL LAWRENCE SELVAKUMARProfessor, Adhiparasakthi Engineering College, MELMARAVATHUR, TN
Dr. S. D. SURYAWANSHILecturer, College of Engineering Pune, SHIVAJINAGAR
Dr. S. KALIYAMOORTHYProfessor & Director, Alagappa Institute of Management, KARAIKUDI
Prof S. R. BADRINARAYAN
Sinhgad Institute for Management & Computer Applications, PUNE
Mr. GURSEL ILIPINARESADE Business School, Department of Marketing, SPAIN
Mr. ZEESHAN AHMEDSoftware Research Eng, Department of Bioinformatics, GERMANY
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IJMT Volume 1, Issue 6 ISSN: 2249-1058__________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial DirectoriesIndexed & Listed at: Ulrich's Periodicals Directory , U.S.A., Open J-Gage, India as well as in Cabells Directories of Publishing Opportunities, U.S.A.
International Journal of Marketing and Technology
http://www.ijmra.us
4
November
2011
Mr. SANJAY ASATIDept of ME, M. Patel Institute of Engg. & Tech., GONDIA(M.S.)
Mr. G. Y. KUDALEN.M.D. College of Management and Research, GONDIA(M.S.)
Editorial Advisory BoardDr. MANJIT DAS
Assistant Professor, Deptt. of Economics, M.C.College, ASSAM
Dr. ROLI PRADHANMaulana Azad National Institute of Technology, BHOPAL
Dr. N. KAVITHAAssistant Professor, Department of Management, Mekelle University, ETHIOPIA
Prof C. M. MARANAssistant Professor (Senior), VIT Business School, TAMIL NADU
Dr. RAJIV KHOSLAAssociate Professor and Head, Chandigarh Business School, MOHALI
Dr. S. K. SINGHAsst. Professor, R. D. Foundation Group of Institutions, MODINAGAR
Dr. (Mrs.) MANISHA N. PALIWALAssociate Professor, Sinhgad Institute of Management, PUNE
Dr. (Mrs.) ARCHANA ARJUN GHATULEDirector, SPSPM, SKN Sinhgad Business School, MAHARASHTRA
Dr. NEELAM RANI DHANDAAssociate Professor, Department of Commerce, kuk, HARYANA
Dr. FARAH NAAZ GAURIAssociate Professor, Department of Commerce, Dr. Babasaheb Ambedkar Marathwada
University, AURANGABAD
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IJMT Volume 1, Issue 6 ISSN: 2249-1058__________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial DirectoriesIndexed & Listed at: Ulrich's Periodicals Directory , U.S.A., Open J-Gage, India as well as in Cabells Directories of Publishing Opportunities, U.S.A.
International Journal of Marketing and Technology
http://www.ijmra.us
5
November
2011
Prof. Dr. BADAR ALAM IQBALAssociate Professor, Department of Commerce, Aligarh Muslim University, UP
Dr. CH. JAYASANKARAPRASADAssistant Professor, Dept. of Business Management, Krishna University, A. P., INDIA
Associate EditorsDr. SANJAY J. BHAYANI
Associate Professor ,Department of Business Management, RAJKOT (INDIA)
MOID UDDIN AHMADAssistant Professor, Jaipuria Institute of Management, NOIDA
Dr. SUNEEL ARORAAssistant Professor, G D Goenka World Institute, Lancaster University, NEW DELHI
Mr. P. PRABHUAssistant Professor, Alagappa University, KARAIKUDI
Mr. MANISH KUMARAssistant Professor, DBIT, Deptt. Of MBA, DEHRADUN
Mrs. BABITA VERMAAssistant Professor, Bhilai Institute Of Technology, DURG
Ms. MONIKA BHATNAGARAssistant Professor, Technocrat Institute of Technology, BHOPAL
Ms. SUPRIYA RAHEJAAssistant Professor, CSE Department of ITM University, GURGAON
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IJMT Volume 1, Issue 6 ISSN: 2249-1058__________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial DirectoriesIndexed & Listed at: Ulrich's Periodicals Directory , U.S.A., Open J-Gage, India as well as in Cabells Directories of Publishing Opportunities, U.S.A.
International Journal of Marketing and Technology
http://www.ijmra.us
6
November
2011
ENVIRONMENTAL COST AND FIRM PERFORMANCE:EVIDENCE FROM QUOTED OIL COMPANIES IN
NIGERIA
SHEHU USMAN HASSANDepartment Of AccountingAhmadu Bello University,
Zaria, Nigeria.
Title
Author(s)
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IJMT Volume 1, Issue 6 ISSN: 2249-1058__________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial DirectoriesIndexed & Listed at: Ulrich's Periodicals Directory , U.S.A., Open J-Gage, India as well as in Cabells Directories of Publishing Opportunities, U.S.A.
International Journal of Marketing and Technology
http://www.ijmra.us
7
November
2011
ABSTRACT:
Multinational oil companies in Nigeria extract a large amount of the worlds energy and claim to
be discharging the environmental costs by incurring cost of bringing back the degregated
environment to its formal state. These costs are accounted for using conventional accounting
treatment. While on the other hand, the oil producing communities are claiming a total neglect
by the oil companies in discharging their environmental costs. Therefore, the study examines the
effect of environmental expenditure on the performance of quoted Nigerian oil companies.
Correlational research design is adopted using multiple regression as tool of analysis for the data
collected from all the quoted oil companies in Nigeria. The result reveals that environmental
expenditure has significant effect on the performance of quoted oil companies in Nigeria. It is
therefore recommended among others that the management of oil companies in Nigeria should
increase spending on environmental issues in their host community in other to improve their
performance.
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IJMT Volume 1, Issue 6 ISSN: 2249-1058__________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial DirectoriesIndexed & Listed at: Ulrich's Periodicals Directory , U.S.A., Open J-Gage, India as well as in Cabells Directories of Publishing Opportunities, U.S.A.
International Journal of Marketing and Technology
http://www.ijmra.us
8
November
2011
A STUDY RELATED TO CUSTOMER SATISFACTION ONTHE MOBILE SERVICE OPERATORS IN INDIA
Mr. Pradeep Narwal (MBA, PhD)Assist. Prof. ABS
Amity University Noida UP
Mr. Anil Kumar (LLB, MBA,MPhil., PhD)Faculty Amity University,
Noida UP.
Title
Author(s)
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IJMT Volume 1, Issue 6 ISSN: 2249-1058__________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial DirectoriesIndexed & Listed at: Ulrich's Periodicals Directory , U.S.A., Open J-Gage, India as well as in Cabells Directories of Publishing Opportunities, U.S.A.
International Journal of Marketing and Technology
http://www.ijmra.us
9
November
2011
Abstract:
In todays scenario the customer acquisition cost has increased whereas the retention cost is
relatively cheaper, its important for every service industry to understand its consumer and cater
to its needs in order to survive in this competitive market. With the emergence of so many
mobile telecom networks and the mantra being customer satisfaction, it is important to know
which mobile telecom network has the most favourable image and weather the customers are
actually satisfied with the service quality provided.
Customer satisfaction has gained a lot of importance in the last three decades. In the earlier days,
this concept was not very popular because companies thought it was more important to gain new
customers than retain the existing ones. In present times, organisations have gained better
understanding of the importance of customer satisfaction (especially service producingcompanies) and adopted it as a high priority operational goal.
This study aims at investigating the overall customer satisfaction of the mobile telecoms industry
in India with reference to some of the telecom players such as Airtel, Vodafone, Tata Indicom,
Reliance, and Idea.
This survey is done with the intention of understanding the customer expectations from the
mobile service operators, with the coming in of 3G technologies the demand of the customers are
increasing.
Through this study we have found that the customers are progressing towards wanting more and
better facilities but still seem to have grievances with the quality of the basic features such as
Network availability, connectivity, customer care services resulting in high switching cost. We in
India are still price sensitive in nature therefore a reduction in the call charges and tariffs are
always demanded.
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IJMT Volume 1, Issue 6 ISSN: 2249-1058__________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial DirectoriesIndexed & Listed at: Ulrich's Periodicals Directory , U.S.A., Open J-Gage, India as well as in Cabells Directories of Publishing Opportunities, U.S.A.
International Journal of Marketing and Technology
http://www.ijmra.us
10
November
2011
A study of Corporate Governance Evolution andChallenges with special reference to
Implementation of E-government in India
Ms. Renuka S NifadkarAssistant professor,
Sinhgad Institute of Business Administration & Research,
Kondhwa (BK) 48, Pune - Maharashtra
Title
Author(s)
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11/29
IJMT Volume 1, Issue 6 ISSN: 2249-1058__________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial DirectoriesIndexed & Listed at: Ulrich's Periodicals Directory , U.S.A., Open J-Gage, India as well as in Cabells Directories of Publishing Opportunities, U.S.A.
International Journal of Marketing and Technology
http://www.ijmra.us
11
November
2011
Abstract:
While recent high-profile corporate governance failures in developed countries have brought the
subject to media attention, the issue has always been central to finance and economics. The issue
is particularly important for developing countries since it is central to financial and economic
development. Recent research has established that financial development is largely dependent on
investor protection in a country. With the legacy of the English legal system, India has one of the
best corporate governance laws but poor implementation together with socialistic policies of the
pre reform era has affected corporate governance. Concentrated ownership of shares, pyramiding
and tunneling of funds among group companies mark the Indian corporate landscape. Boards of
directors have frequently been silent spectators with the DFI nominee directors unable or
unwilling to carry out their monitoring functions. E-Government is the use of information and
communication technologies (ICTs) to improve the activities of government agencies. The e-
readiness index of India is found to be low as compared to other countries. There are various
challenges for the implementation of e-government in India. These challenges are like low
literacy, low per capita income and limited financial resource. In this paper a conceptual
framework is suggested for the effective implementation of e-government in India.
Key words: - Resource Allocation, Capitalization, Return on Assets, Shareholders Wealth,Capacity Building, E-Readiness
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IJMT Volume 1, Issue 6 ISSN: 2249-1058__________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial DirectoriesIndexed & Listed at: Ulrich's Periodicals Directory , U.S.A., Open J-Gage, India as well as in Cabells Directories of Publishing Opportunities, U.S.A.
International Journal of Marketing and Technology
http://www.ijmra.us
12
November
2011
CONSUMER MARKET IN INDIA:A BIRDS EYE VIEW
Raj Kumar SharmaResearch Scholar,
Singhania University, Rajasthan
Dr. Sambit Kumar Mishra
Asst. Director,
Institute of Chartered Accountants of India,
New Delhi
Title
Author(s)
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IJMT Volume 1, Issue 6 ISSN: 2249-1058__________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial DirectoriesIndexed & Listed at: Ulrich's Periodicals Directory , U.S.A., Open J-Gage, India as well as in Cabells Directories of Publishing Opportunities, U.S.A.
International Journal of Marketing and Technology
http://www.ijmra.us
13
November
2011
Abstract:
A rapidly expanding middle class with high aspirations and a growing appetite for quality goods
make India an attractive investment destination for consumer goods companies. With the
growing economy, not only the per capita income is increasing but number of households in this
segment is exploding in double digit growth rate. The rich are becoming richer and richer leading
to the economic divide. The young population prefers to have working partner which increases
dependency on having all the comforts at home. With both husband and wife working leads to
increased buying power and the desire for high quality goods, comforts and luxury especially in
the metros. This trend is now going to rural areas as well, as opportunities are increasing and
companies are targeting rural India which is where majority of India lives.
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IJMT Volume 1, Issue 6 ISSN: 2249-1058__________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial DirectoriesIndexed & Listed at: Ulrich's Periodicals Directory , U.S.A., Open J-Gage, India as well as in Cabells Directories of Publishing Opportunities, U.S.A.
International Journal of Marketing and Technology
http://www.ijmra.us
14
November
2011
FINANCIAL PERFORMANCE ANALYSIS OFCO-OPERATIVE SUGAR FACTORY
Prof. R. G. SatheMahatma Phule Institue of Management,
A.M.Coolege Campus,Hadapsar, Pune-28
Title
Author(s)
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IJMT Volume 1, Issue 6 ISSN: 2249-1058__________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial DirectoriesIndexed & Listed at: Ulrich's Periodicals Directory , U.S.A., Open J-Gage, India as well as in Cabells Directories of Publishing Opportunities, U.S.A.
International Journal of Marketing and Technology
http://www.ijmra.us
15
November
2011
Abstract:
The finance is life blood of business. The finance is most important function of the organization.
We cannot imagine a business without finance because it is central point of all business achieves.
Its effective management can do much more to the success of the business while its ineffective
management will undoubtedly lead to ensure failure of the business.
In the past few years the sugar industry has been facing several problems like mounting stocks,
controls by the Government and underutilization of capacity. The financial Analysis of Sugar
unit was done by using Ratio Analysis technique and analyzed previous five years financial
statements from 2004-05 to 2008-09.
It was observed that the particular unit needs to improve its liquidity position and should utilize
its financial resources which is helpful for increasing the profitability of the sugar unit.
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IJMT Volume 1, Issue 6 ISSN: 2249-1058__________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial DirectoriesIndexed & Listed at: Ulrich's Periodicals Directory , U.S.A., Open J-Gage, India as well as in Cabells Directories of Publishing Opportunities, U.S.A.
International Journal of Marketing and Technology
http://www.ijmra.us
16
November
2011
USING FUZZY COGNITIVE MAPS AND FUZZY RELATIONALMAPS TO ANALYZE EMPLOYEE-EMPLOYER RELATIONSHIP IN
AN INDUSTRY
Dhrubajyoti GhoshDepartments of Mathematics,
National Institute of Technology Durgapur,
Durgapur-712209, West Bengal, India
Anita PalDepartments of Mathematics,
National Institute of Technology Durgapur,
Durgapur-712209, West Bengal, India
Title
Author(s)
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IJMT Volume 1, Issue 6 ISSN: 2249-1058__________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial DirectoriesIndexed & Listed at: Ulrich's Periodicals Directory , U.S.A., Open J-Gage, India as well as in Cabells Directories of Publishing Opportunities, U.S.A.
International Journal of Marketing and Technology
http://www.ijmra.us
17
November
2011
Abstract:
The fuzzy model is a finite set of fuzzy relations that form an algorithm for determining the
outputs of a process from some finite number of past inputs and outputs. Fuzzy model can be
used in applied mathematics, to study social and psychological problem and also used by
doctors, engineer, scientists, industrialists and statisticians. There are various types of fuzzy
models. In this paper we use 2 fuzzy models and give their application to a real world problem.
The paper is organized in four sections. 1st
section defines cognitive maps. Section two defines
Fuzzy Cognitive Maps (FCMs) and draws a relationship between employee and employer in an
industry. In an industry, the employers expect to achieve performances in quality and production
in order to earn profit, on the other side employees need good pay and all possible allowances
and best advantages than any other industry. Section four gives the generalization and
description of the FCMs; known as Fuzzy Relational Maps (FRMs) which describes a
mathematical work of employee-employer relationship model which gives the maximizing
production by giving maximum satisfaction to employee.
Keywords: Cognitive Maps (CMs), Fuzzy Cognitive Maps (FCMs), Employee-employer
relationship model, Fuzzy Relational Maps (FRMs)
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IJMT Volume 1, Issue 6 ISSN: 2249-1058__________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial DirectoriesIndexed & Listed at: Ulrich's Periodicals Directory , U.S.A., Open J-Gage, India as well as in Cabells Directories of Publishing Opportunities, U.S.A.
International Journal of Marketing and Technology
http://www.ijmra.us
18
November
2011
A STUDY ON THE PURCHASE BEHAVIOUR OFCONSUMERS WITH REFERENCE TO TOILETRIES AND
PACKAGED FOOD ITEMS
Dr. K. Sai KumarProfessor,
Department of Management,
Narayana Engineering College,
Nellore 524001 (AP)
A.S. Gousia BanuAsst. Professor,
Narayana Engineering College,
Nellore 524001(AP).
Title
Author(s)
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IJMT Volume 1, Issue 6 ISSN: 2249-1058__________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial DirectoriesIndexed & Listed at: Ulrich's Periodicals Directory , U.S.A., Open J-Gage, India as well as in Cabells Directories of Publishing Opportunities, U.S.A.
International Journal of Marketing and Technology
http://www.ijmra.us
19
November
2011
Abstract:
The study has been designed to analyze the factors that are responsible for influencing the
purchase decision of customers with respect to selected fast moving consumer goods. A sample
of 300 customers at different stores have been selected and studied with reference to various
factors of marketing mix. The study attempted to identify factors which are the combination of
product, price, place and promotion. Based on the importance given by the respondents on
various factors, opinion scores are calculated and relative importance for each of the variables is
established. The level of customer satisfaction was divided into low, medium and high. The
gender analysis of customer satisfaction with respect to toiletries reveals that both male and
female customers are highly satisfied with quality, while the gender analysis of customer
satisfaction with respect to packaged food items reveals that that male customers are highly
satisfied with free gifts while, the female customers are highly satisfied with cheapest price. The
study also focused on whether the customer satisfaction varies across gender. The Chi square test
has been employed to analyze the data. The study reveals that there is a significant difference
between level of satisfaction and gender.
Keywords: Consumer goods, customer satisfaction, marketing mix, purchase decision, quality.
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IJMT Volume 1, Issue 6 ISSN: 2249-1058__________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial DirectoriesIndexed & Listed at: Ulrich's Periodicals Directory , U.S.A., Open J-Gage, India as well as in Cabells Directories of Publishing Opportunities, U.S.A.
International Journal of Marketing and Technology
http://www.ijmra.us
20
November
2011
Management of Corporate Liquidity andProfitability: An Empirical study
Dr. A. VIJAYAKUMARAssociate Professor in Commerce,
Erode Arts and Science College,
Erode 638 009. Tamil Nadu.
Title
Author(s)
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IJMT Volume 1, Issue 6 ISSN: 2249-1058__________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial DirectoriesIndexed & Listed at: Ulrich's Periodicals Directory , U.S.A., Open J-Gage, India as well as in Cabells Directories of Publishing Opportunities, U.S.A.
International Journal of Marketing and Technology
http://www.ijmra.us
21
November
2011
ABSTRACT:
The primary aim of this paper is to investigate the relationship between Cash Conversion
Cycle(Liquidity) and firms profitability. The analysis based on a sample of 20 Indian
Automobile firms for the period 1996-2009. The results suggest that the managers can increaseprofitability of their firms by shortening the cash conversion cycle, accounts receivables period
and inventory conversion period. The results suggest that managers can also increase the
profitability of their firms by lengthening the accounts payables period. The study suggest an
optimal cash conversion cycle as more accurate and comprehensive measures of liquidity
analysis.
Key words: profitability, Accounts Receivables Period, Inventory Conversion Period, Accounts
Payable Period, Cash Conversion Cycle , Automobile industry and Liquidity analysis.
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IJMT Volume 1, Issue 6 ISSN: 2249-1058__________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial DirectoriesIndexed & Listed at: Ulrich's Periodicals Directory , U.S.A., Open J-Gage, India as well as in Cabells Directories of Publishing Opportunities, U.S.A.
International Journal of Marketing and Technology
http://www.ijmra.us
22
November
2011
Workers participation in management:Theory and practice
Prof. Satish C. SharmaProfessor & Board of Governors
Maharaja Group Of Colleges
NH-76, Airport Road, Debari, Udaipur (Rajasthan)
Title
Author(s)
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IJMT Volume 1, Issue 6 ISSN: 2249-1058__________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial DirectoriesIndexed & Listed at: Ulrich's Periodicals Directory , U.S.A., Open J-Gage, India as well as in Cabells Directories of Publishing Opportunities, U.S.A.
International Journal of Marketing and Technology
http://www.ijmra.us
23
November
2011
Abstract:
Workers Participation drives industrial democracy to achieve ideal goals of organisations.
Maxian ideology advocate the idea of workers participation in management on purely
ideological grounds. But some of contemporary researchers conclude that the objectives of
organisations profit can be secured by involving the employees in participation in managements
affairs.
Present paper is an attempt to understand the theoretical and applied part of workers
participation. The management theorists believe that the ideal participation means joint decision
making. Researches conducted over the last 80-90 years have indicated to the managements that
their long range objectives of continued survival and prosperity can best be achieved through
cooperation from the employees on the vital issues. Rensis Likert, an eminent managementthinker believes that management goes through many phases, but the last phase genuinely is
through participative approach. Trade union leaders also believes to adopt conformational
strategy from time to time, where as Government many times had tried to push the legislations to
secure votes of workers. It seems a pure vote catching gimmick. But there is always the silver
lining on the dark clouds where workers union took up the challenge of running the production
based organisation and proved to be milestone. Although, there are enormous possibilities of
improving productivity through securing genuine employee participation at every level of
organisations.
Key Words: Industrial Democracy, participation legislation, consultation, joint decision
making, trade union.
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IJMT Volume 1, Issue 6 ISSN: 2249-1058__________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial DirectoriesIndexed & Listed at: Ulrich's Periodicals Directory , U.S.A., Open J-Gage, India as well as in Cabells Directories of Publishing Opportunities, U.S.A.
International Journal of Marketing and Technology
http://www.ijmra.us
24
November
2011
SCRAP MANAGEMENT IN APSRTC A STUDY AND ANALYSIS
Dr. K. Sai KumarProfessor & Head,
Department of Management,
Narayana Engineering College,
Nellore 524001 (AP)
Title
Author(s)
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IJMT Volume 1, Issue 6 ISSN: 2249-1058__________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial DirectoriesIndexed & Listed at: Ulrich's Periodicals Directory , U.S.A., Open J-Gage, India as well as in Cabells Directories of Publishing Opportunities, U.S.A.
International Journal of Marketing and Technology
http://www.ijmra.us
25
November
2011
ABSTRACT:
The economic development of any country largely depends on the transport activity. Among the
various modes of transport available, the road based transport is widely accepted because of its
peculiar advantages. In India, the public transport undertakings are facing heavy competition
from private ownership and operating in an environment of privatization. One among the various
reasons for getting losses in transport undertakings is the absence of proper scrap management
policies. The present work is a study on the practices of scrap management of Andhra Pradesh
State Road Transport Corporation. The effectiveness of scrap management policies is measured
in terms of obsolete materials, number of vehicles scrapped, revenue on the materials scrapped,
and the revenue realized on the sale of scrap materials and vehicles, the share of scrap revenue in
the total non-operating revenue and in the total revenue, and percentage of scrap inventory in the
total inventory. The data have been analyzed using various statistical tools. The results indicate
that the scarp management practices of the corporation were good.
Keywords: Scrap, Scrap Management, Effectiveness, Privatization, Transport Undertaking,
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IJMT Volume 1, Issue 6 ISSN: 2249-1058__________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial DirectoriesIndexed & Listed at: Ulrich's Periodicals Directory , U.S.A., Open J-Gage, India as well as in Cabells Directories of Publishing Opportunities, U.S.A.
International Journal of Marketing and Technology
http://www.ijmra.us
26
November
2011
AN INQUIRY INTO THE BENEFICIAL EFFECT OF AGROBASED INDUSTRIAL CO-OPERATIVE SOCIETY IN
SALEM REGION
Gandhimathy BAssistant Professor and Head,
Department of Economics,
Vysya College, Salem 636 103.
Dr. S RajendranProfessor and Head,
Department of Economics,
Periyar University, Salem 636 011.
Title
Author(s)
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IJMT Volume 1, Issue 6 ISSN: 2249-1058__________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial DirectoriesIndexed & Listed at: Ulrich's Periodicals Directory , U.S.A., Open J-Gage, India as well as in Cabells Directories of Publishing Opportunities, U.S.A.
International Journal of Marketing and Technology
http://www.ijmra.us
27
November
2011
Abstract:
The launching of globalization process, erratic climatic conditions, unfavorable terms of
trade, poor marketing conditions and mounting rural indebtedness have all contribute for distress
situation in Indian Agriculture. It is alarming that farmers suicides are mounting even in
developed region. In this context, it is essential to opt for cooperative model of development for
agrarian economies like India. The members of the SSICS which is an agro based industrial
cooperative society relive from the clutches of moneylenders. The study shows the economic
dimensions of SSICS in various fields. The sago and starch members, merchants, general
public, farmers and government are the major beneficiaries of sago serve. The society offers a
number of credits to them and it is one of the well established marketing societies which has a
government organizational setup and ensures better marketing for cassava value added products.
The official price of sago and starch are fixed through this society and it is a central place for the
marketing of sago and starch throughout the country. However, it is essential to engage its
activities in various assignments for its future sustainability.
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IJMT Volume 1, Issue 6 ISSN: 2249-1058__________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial DirectoriesIndexed & Listed at: Ulrich's Periodicals Directory , U.S.A., Open J-Gage, India as well as in Cabells Directories of Publishing Opportunities, U.S.A.
International Journal of Marketing and Technology
http://www.ijmra.us
28
November
2011
Influence of Customers Trust, Satisfactionand Perceived Listening Ability of the Sales
Person on Anticipated Purchases
Jose VargheseAsst. Professor
Rajagiri Business School
Rajagiri Valley P O, Kakkanad
Kochi, Kerala 682039
Title
Author(s)
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IJMT Volume 1, Issue 6 ISSN: 2249-1058__________________________________________________________
November
2011
Abstract:
Researchers and practitioners have widely recognized that effective listening is crucial for
salespeople to succeed. Although listening is important in almost every profession, it seems
particularly significant in the sales position, since it is a fundamental aspect of the Interpersonal
communication process between the salesperson and the customer. In this research mobile phone
users are selected as the respondents. This is because of the significance of emerging industry.
The awareness of the customers regarding the service provided by various service providers is
limited. This accounts for the reality that in the mobile phone services industry salesmen play a
significant role in influencing the decision making. The purpose of the study is to demonstrate
the impact of customers perceptions of salesperson listening behavior on trust, satisfaction and
anticipation of future interactions.
Key Words: Salesperson, Listening behavior, Trust, Satisfaction and Anticipation of future
interactions