NRPA Marketing Revenue Sources Management SchoolSeptember 10 - 14, 2006

STUDENT SCHEDULE OF EVENTS

7:30 am - 8:00 am8:30 am - 9:45 am

10:00 am - 11:15 am Use the Internet to Build Participation

Its All About Revenue Strategies 10:00 am - 12:00 pmMichelle Wymer Barbara Heller Idris Al-Oboudi Funding Parks: A Primer

Russ BransonLa Sala Room La Jolla Room Aztec Room Acapulco Room

11:30 am - 12:45 pm

The Spirit of Service

Creating Entrepreneurs in Public Recreation

OrganizationsStrategies - cont.

Roy Moody Jerry Cole Idris Al-Oboudi

La Sala Room La Jolla Room Aztec Room

12:15 pm - 1:30 pm12 pm - 1 pm Lunch ~ provided

Acapulco Deck2:00 pm - 3:15 pm Target Markets Through Great

MarketingSecuring Non-Traditional

Sources of Revenue Yeah, But I'm Not a Director 1:00 pm - 3:30 pmPatricia Janes Judy Anderson / Michelle Wymer Jeri Fujimoto Managing for Sustainability

Leon YoungerLa Sala Room La Jolla Room Aztec Room Acapulco Room

3:15 pm - 3:30 pm 3:30 pm - 3:45 pm Break

3:30 pm - 4:45 pmTricks to Making Surveys &

Evaluations Useful Marketing Studies Power of the VIP Revealed!(Success Stories & Implementations)

3:45 pm - 5:15 pm

Mary Jo Flynn Patricia Janes Michelle Lacy Business Plan DevelopmentLeon Younger

La Sala Room La Jolla Room Aztec Room Acapulco Room 8:00 pm - 11:00 pm

La Sala Room

Break - Garden Patio

Dinner ~ on your own

Monday, September 11, 2006

Continental Breakfast ~ Garden Patio

Lunch ~ on your own

1st Year 2nd Year 3rd Year Executive Forum

Break

Coping With Non-Stop ChangeRoy Moody

Social / Auction / Dance ~ Acapulco Room

NRPA Marketing Revenue Sources Management SchoolSeptember 10 - 14, 2006

STUDENT SCHEDULE OF EVENTS

7:30 am - 8:15 am8:30 am - 11:30 am Project Project Project 8:30 am - 10:30 am

Business Marketing Plan Developing a Revenue & VIP Development Plan Pros & Cons of Contracting &Teresa Penbrooke Marketing Plan for Your Agency Idris Al-Oboudi / Michelle Lacy Outsourcing Public Service

Leon Younger Phil Hester/Greg Pieschala La Sala Room La Jolla Room Aztec Room Acapulco Room

11:30 am - 12:15 pm 12 pm - 1 pm Lunch ~ Garden Patio12:30 pm - 2:30 pm Assignments Assignments Assignments 10:45 am - 12:00 pm

Principles of InterestBased Negotiations

Mike ShellitoAcapulco Room1 pm - 2:30 pm

Negotiating Joint-Use/Development Agreements

Mike ShellitoLa Sala Room La Jolla Room Aztec Room Acapulco Room

2:45 pm - 4:30 pm Presentations Presentations Presentations 2:45 pm - 3:45Achieving Fiscal Stability

& SustainabilityRoundtable

Acapulco Room3:45 pm - 4:45 pm

Taking Your Agency to the Next Level

Mike ShellitoLa Sala Room La Jolla Room Aztec Room Acapulco Room

4:45 pm - 5:00 pm Wrap Up, Certificates, EvaluationsAcapulco Room

7:00 pm

Lunch ~ Garden Patio

Executive Forum

Break

Continental Breakfast ~ Garden Patio

Dinner at Old Town (Everyone meet at 6:30 pm in the hotel lobby)Dinner ~ on your own

Tuesday, September 12, 20061st Year 2nd Year 3rd Year