04.09.2011 Seite 1Programa Desarrollo Rural Sostenible – PDRS
Lima, September 20th, 2010
Demand and supply of biodiversity products
Roberto Duarte Coordinador Componente Manejo de Recursos Naturales y Biodiversidad.
04.09.2011 Seite 2Página 2
Prioritized products / value chains
04.09.2011 Seite 3Página 3
Five products, different uses
Tara Maca Sacha Inchi Camu Camu Yacón
Food, cosmetics and pharmaceutical (otc) industries
Helado‐Francia
Fuente: Datamonitor‐Promperu. Elaboración: PBD‐GTZ
Salsas Alemania
Vitaminas‐ Canadá Cosmético‐Francia Cereal bar‐ USA Chocolate‐ USA
Energizante ‐Japón Cuidado Personal ‐ UK Bebida Funcional‐ USA Vitamina‐USA
Cosmético‐ UK OTC‐ USA Cosmético‐ Francia‐ Golosina‐ Japón Cereal‐USA
04.09.2011 Seite 4Página 4Programa Desarrollo Rural Sostenible - PDRS
66
87 87
120
135
125
0
20
40
60
80
100
120
140
160
2004 2005 2006 2007 2008 2009
Peru’s total biodiversity exports (in million US$, fob)
Promperu, siicex
04.09.2011 Seite 5Página 5Programa Desarrollo Rural Sostenible - PDRS
Maca exports
04.09.2011 Seite 6Página 6Programa Desarrollo Rural Sostenible - PDRS
Sacha Inchi exports
04.09.2011 Seite 7Página 7
Export of sacha inchi, companies(US$, fob)
288,384
269,324
108,334
76,630
17,700
12,39113,200
$ 0
$ 100,000
$ 200,000
$ 300,000
$ 400,000
$ 500,000
$ 600,000
$ 700,000
$ 800,000
$ 900,000
2005 2006 2007 2008 2009
Unique S.A. Agroindustrias Amazonicas S.A.Roda Selva S.A.C. 3qp Sociedad Anonima CerradaExportaciones Amazonicas Nativas Srltda. Industrias Sisa S.A.C.Otras empresas
04.09.2011 Seite 8Página 8
Tara exports
Programa Desarrollo Rural Sostenible - PDRS
04.09.2011 Seite 9Página 9
Problems of rural markets fornative biodiversity ingredients
Response Perubiodiverso
Intransparent transactions Rountables (Mesas técnicas)Partnerships
Low bargaining power Organizational capacity(asociatividad)
Low value added Organic certifications, GAP
Predatory ressource use Management plans
Programa Desarrollo Rural Sostenible - PDRS
04.09.2011 Seite 10Página 10
Tara value chain partnership with Exandal S.A.
• Strengthening of five producers associations andfostering partnership with tara export companyExandal
• Signing of five-year sales agreement with firm hasenabled producer associations to sell aprox. 2000tn of tara circumventing intermediaries.
• Prices of tara pod per kg have been levered aboveprices in other production zones
Tara (S/. x kg)
Zona 2005 2006 2007 2008 2009San Marcos 1.24 1.90 1.75 3.91 1.47Cajabamba 1.27 1.94 1.79 3.78 1.25
Jesús 1.21 1.82 1.78 3.85 1.27Jequetepeque 1.25 1.85 1.77 3.85 1.37
04.09.2011 Seite 11Página 11
Partnership Asociación de productores y transformadores de maca Región Junín “Nación Pumpush” and Bebidas Interandinas S.A.C.
Development of new maca based productsinclusion of local rural communities in economic activities with higher valueadded and sustainable use of biodiversity in protected area of Lago Junin
Objectives:
Results:
Increases in producer prices of maca up to 100%
04.09.2011 Seite 12Página 12
GTZ Counterparts
Piura Moyobamba
Cajamarca
Lima
Gob. Reg. Piura
Gob. Reg. Cajamarca
Gob. Reg. San Martín
AGRORURAL-MINAG
MEF-DGPM
Programa Desarrollo Rural Sostenible - PDRS
Regional level
National level
MINCETUR-PROMPERU
SERNANP-MINAM
04.09.2011 Seite 13Programa Desarrollo Rural Sostenible – PDRS
Promoting internal consumption
04.09.2011 Seite 14Página 14
Native ingredients’ frequency of use*
14
At home Restaurants
Ají amarillo
Rocoto
Café (no orgánico)
Cacao (bajo la forma de cocoa o chocolate)
Quinua
Ají amarillo
Rocoto
Café (orgánico y no orgánico)
Cacao (bajo la forma de cocoa o chocolate)
Quinua
Increasingfrequency
of use
Papa nativa*
Papa nativa*
*preliminary results of Arellano Marketing market study comissioned by APEGA, OXFAM, SOS‐FAIM, GTZ and Conveagro
04.09.2011 Seite 15Programa Desarrollo Rural Sostenible – PDRS
Certifications: organic, fair tradeUEBT
Certifications: FSC, Fair Wild, Fair for Life, UEBT
Emphasis on management plans!
Biodiversity trade off (?)
04.09.2011 Seite 16Programa Desarrollo Rural Sostenible – PDRS
04.09.2011 Seite 17Página 17Programa Desarrollo Rural Sostenible - PDRS
Thank you
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