Flickr image by flat-outcrazy
The Bag Lady
Experienced by
Sheetal Dube
Evantage ConsultingTwitter: @SheetalDube
A user research story
Flickr image by samwebster , jackace, PhotoBug
Designing a medical device for heart patients
Flickr image by bill barber (off for a bit), RussellReno , Old Shoe Woman, GregPC, cammy♥claudia
Heart patients who might need them
Heart patients who might need them
Flickr image by bill barber (off for a bit), RussellReno , Old Shoe Woman, GregPC, cammy♥claudia
Flickr image by HazPhotos, Thomas Ormston, JR_Paris
Learning about their environment
Flickr image by: Alexandre Hamada Possi, M. Ignacio Monge, Kenny Miller
Understanding how they manage their health
10 patient interviews, Los Angeles.
Flickr image by: bertsmedia
Flickr image by: waltarrrrr
January 18th, 2010, 5:30 pm.
Her house. My restless mind.
Flickr image by: Xanatos Satanicos Bombasticos (ClintJCL, Joe Shlabotnik)
Flickr image by: tomhe
We started talking.
Flickr image by: georgekay51
“I am the bag lady” she said.
Flickr image by: B_Zedan
More talking. More observations.
She looked at the concepts.
Flickr image by: bloody marty mix, freestone, sakura_chihaya+
“…there are shoes that I like and shoes that I need.”
Flickr image by: Skelekitten
“Can you give me something, that will make me stand up and do a jitterbug .”
Bing Image
Wow! That was my creative brief.
Her NEED – Something to make her FEEL strong
Flickr image by: lanuion
Easy to use User need
She taught me about work.
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Flickr image by: naama
Living on the street Not having needs
She taught me about life.
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Flickr image by: naama
My feelings when I left her house - Thank you!
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