Download - IDEO 2005 Hello - Stanford University · IDEO 2005 © IDEO 2008 LEARN MAKE CONCRETE ABSTRACT hcd process

IDEO 2005

© IDEO 2008

Hello

IDEO 2005

© IDEO 2008

1

hcd process

IDEO 2005

© IDEO 2008

desireability 1st

IDEO 2005

© IDEO 2008

observe

• Observe • Note • Experience • Interview • Collect Visuals

IDEO 2005

© IDEO 2008

LEARN MAKE

CONCRETE

ABSTRACT

hcd process

IDEO 2005

© IDEO 2008

share stories

  What did we see and hear? What stood out?   How did you feel about it? What does it mean?   What surprised you? What was important?

WATCHES TV EIGHT HOURS A DAY

HAS NEVER MISSED AN EPISODE OF LOST

TV SEEMS TO BE THE FOCAL POINT OF HER KITCHEN

“I DON’T WANT MY KIDS TO WATCH TOO MUCH TV. IT’S BAD FOR THEM”

IDEO 2005

© IDEO 2008

synthesis

IDEO 2005

© IDEO 2008

brainstorm

IDEO 2005

© IDEO 2008

prototype

IDEO 2005

© IDEO 2008

LEARN MAKE

CONCRETE

ABSTRACT

hcd process

IDEO 2005

© IDEO 2008

1. share stories

  What did we see and hear? What stood out?   How did you feel about it? What does it mean?   What surprised you? What was important?

WATCHES TV EIGHT HOURS A DAY

HAS NEVER MISSED AN EPISODE OF LOST

TV SEEMS TO BE THE FOCAL POINT OF HER KITCHEN

“I DON’T WANT MY KIDS TO WATCH TOO MUCH TV. IT’S BAD FOR THEM”

IDEO 2005

© IDEO 2008

2. HMW? Design Challenge

IDEO 2005

© IDEO 2008

bodystorm

•  Be spontaneous together

•  Accept what happens (offers)

•  Build on other’s offers

•  Explore “what if?”- physically

•  Try it out again, switch it up

•  Consider real people and situations

IDEO 2005

© IDEO 2008

Storyboard Informance

storyboard

•  Figure out what works

•  Create a story board

•  Create props

•  Rehearse & Review •  Use hats, character aids

IDEO 2005

© IDEO 2008

informance

•  Focus on the essentials

•  Make it short, but rich, 2x60”

•  Two moments in time

•  Face your audience

•  Use volume - throw your voice

•  Be real - lose the superfluous gags