2. Audience:The audience for this card will be all ages over 20+ this is because young people donttend to eat really healthy stuff and the look of the card will also be quite maturewhich proves the fact that the card isnt for teenagers or young people more.The card will also be for both men and women, this is because it will give us a largeraudience, because there is no specific colours on the card that push it more towardsmen or women this also proves the point that the card is for both men and women.Production Methods: Our cards will all be done through Photoshop, this is because its a simple way tomake the cards and we can do lots of interesting things on it, when we come to makethe cards we will also already know how to use it so this will make it easier for usrather than having to try something new.To make our images we will get them of the internet from something called a stocklibrary, this is because we wont be making the food ourselves. This may take awaysome of our marks but to try and make sure it doesnt we will be using high qualityimages.The effect that we will have on this in particular card will be Varnished, this will be onthe font of the card to give it sheen to make it look different for the audience, it willalso give the card a classy yet simple look.The layout of the card will also be Landscape. 3. Idea Treatment: Theme: Dessert The theme for this card will be all about indulgent, luxurious Ice Cream which can beeaten the next day, the desserts will be easy to make for couples to cook as it issomething you can bond over.The kinds of desserts that could be included are, Raspberry and Strawberry ice creamdrizzled with Bailies, and a Mango and Peach ice Cream drizzled with Brandy.The preparation time for this dessert will be 10 minutes, the making time will be 1hour and the cooking time will be 4 hours.The colour schemes that will be being used are not too dark but dark Red, Purple,Orange and Cream; these colours are all deep and luxurious colours. This will give theaudience the idea that our desserts are all really rich and expensive without looking into things.The image of the dessert will be placed in the middle of the card leaving some roomat the top and bottom of the card for the card will also be portrait.The boarder at the top and the bottom of the page will also be a dark red colour; thiswill give people the idea that the dessert is rich. Or if the recipe card were for theMango and Peach card then the boarder would be a dark/golden orange, then therewould be a thin line of cream to break the boarder up from the picture.The font, which will be on my card, will be a fancy font, which will be in Sans-serif,meaning it will have flicks. The font will be called Impregnable which will come froman online site called Dafont.The title of the dessert will also be on the top boarder of the card, the colour of thefont will be cream, and this is so that it stands out for the audience.The images that will go on my card will again be high quality; this will showprofessionalism to the audience. We will import our images from the Image Stockroom and upload them on to Photoshop so that we can use them on our card.The back of the card will have the title of whichever dessert the card is going downthe right hand side of the page horizontally, but I will make the font faded out a bit sothat the reader isnt distracted from the recipe.How to make the recipe will also be down the left hand side of the card in aparagraph, which wont be too big, then just above how to make the recipe there willbe a couple of lines saying how many the dessert will serve, preparation, time, andcooking time.The logo will also be on the bottom of the page and on the front cover in one of thecorners so that people know whose recipe it is. 4. Audience:The audience for these desserts will be for people over the age of 18 but more somiddle aged adults and over, this is because of the way that the card will be set outand also because of the kinds of dessert contain alcohol.The use of the colours red, purple, orange, and cream also represent middle ages andelderly people because they are calm, yet bold and exquisite colours.The target gender for this desert would be more women, but as the dessert is going tobe for couples the card will be for both men and women.Production Methods: This card will be done through Photoshop, this is because everything that I will needto use will be on there and I will already know how to make it and it will be quickerthan using anything else within the time limit that we have.Our images will he high quality, this is because it will show the audience that we areaiming to create things to a high standard.The effect that we will have on this card will be Die-cut; this means that some of thecard will be cut out to make it look 3D. This effect will be done on the two narrowlines breaking up the boarder and the image of the dessert.
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