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what does it take toturn an idea into acommercially viable service?
Eylan Ezekiel
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# 1 turn the idea# 2 be part of the community# 3 be responsive & authentic
what does it take?
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services start where the users are
not where the organisation wants to be
#1 turn the idea
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Gourville, John T. "Eager Sellers and Stony Buyers: Understanding the Psychology of New-Product Adoption."Harvard Business Review 84, no. 6 (June 2006)
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#1 turn the idea
a service is not a product*
*a service is an intangible that has value
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#1 turn the idea
serve the customer first make it easy to buy
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a service cannot grow on ideas and static data
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diversity = strength
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# 2 be part of the community
invest in presence before you build
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teachmeets at SLF and BETT 2010
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# 2 be part of the community
know how the move with them
(because they will not stay still!)
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cardiff city match day
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http://www.bbc.co.uk/news/science-environment-25736049http://www.cam.ac.uk/news/how-birds-of-different-feathers-flock-together
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social media
start a conversationcomment on a conversationgive an opiniongive a solutionanswer a problemask a questionoffer help*
*never sell
tell the story
create social objects
use in new conversations
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long term vision
short term responsiveness
value what is important to users
# 3 be responsive & authentic
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rational pessimism
conserve resources
build to evolve
# 3 be responsive & authentic
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“have a nice day”
# 3 be responsive & authentic
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Eylan has built innovative and commercially successful solutions for education
Eylan has the trust of the market and understanding of the sector to build new services
#recruitEylan