Advanced Management - Professor Ignasi CAPDEVILA
ICICI Bank
Strategic
Management
By Woojin KIM, Charles GUERIN, Emma DIETERLENClass 13 / Year 2014-2015
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Advanced Management - Professor Ignasi CAPDEVILA
Customers don’t buy what you do,
they buy why you do it.Young Bum KIM
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Advanced Management - Professor Ignasi CAPDEVILA
Mission
Be the banker of first choice for its
customers by delivering high quality, world
class products and services.
Expand the frontiers of its business globally
and contribute positively the various
countries and markets in which it operates.
Maintain high standard of governance and
ethics.
Create value for its stakeholders.
TO LEVERAGE ITS PEOPLE,
TECHNOLOGY, SPPED AND
FINANCIAL CAPITAL TO:
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Advanced Management - Professor Ignasi CAPDEVILA
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“To be the leading
provider of financial
services in India and
a global player”PERFECTION IN POWER
ICICI Bank’ Moto
Vision
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Advanced Management Professor Ignasi CAPEDVILA
STRENGHTS
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Advanced Management Professor Ignasi CAPDEVILA
2nd largest bank in India
Strong and transparent balance sheet
First bank to introduce mobile banking solutions
Agressive and innovative marketing strategies
CEO’s insightful leadership
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One of the
largest banks in
the world and
the leadership
Advanced Management Professor Ignasi CAPDEVILA
WEAKNESSES
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Advanced Management Professor Ignasi CAPDEVILA
Problems by
setting the bar
high
Higher service charges
The ICICI bank service charges are
comparatively higher. The company
primarily targets upper middle class
and upper class of the society.
Too strict policies
The bank has the most stringent
policies in terms of recovering the
debts and loads, and credit
payments. They employ third party
agency to handle recovery
management.
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Advanced Management Professor Ignasi CAPEDVILA
OPPORTUNITIES
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Advanced Management Professor Ignasi CAPDEVILA
Promising
banking sector
and emerging
technologyMarket growth
at 17% in the
next 3 years
Use of
technology to
penetrate rural
markets
1,500 new
branches
worldwide
Expension to
middle and
lower income
groups
Increasing
popularity of
financial
products in
rural areas
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Advanced Management Professor Ignasi CAPEDVILA
THREATS
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Advanced Management Professor Ignasi CAPDEVILA
Globalization
and financial
deregulations
Growing comepetition from international competitors
RBI allowed foreign banks to invest up to 74% in indian banking.
Huge size could mean inflexibility
ICICI bank has often shown its inability to adapt to changing conditions due to
large size.
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Advanced Management Professor Ignasi CAPEDVILA
STREGHTSNulla vitae elit libero, a pharetra augue.
Sed posuere consectetur est at lobortis.
Aenean lacinia bibendum nulla sed
consectetur.
Integer posuere erat a ante venenatis.
OPPORTUNITIESNulla vitae elit libero, a pharetra augue.
Sed posuere consectetur est at lobortis.
Aenean lacinia bibendum nulla sed
consectetur.
Integer posuere erat a ante venenatis.
WEAKNESSESNulla vitae elit libero, a pharetra augue.
Sed posuere consectetur est at lobortis.
Aenean lacinia bibendum nulla sed
consectetur.
Integer posuere erat a ante venenatis.
THREATSNulla vitae elit libero, a pharetra augue.
Sed posuere consectetur est at lobortis.
Aenean lacinia bibendum nulla sed
consectetur.
Integer posuere erat a ante venenatis.
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Advanced Management Professor Ignasi CAPDEVILA
ORGANIZATIONAL& FONCIONAL STRUCTURE
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ICICI BANK ADOPTS
ONE OF THE MOST
COMMON
ORGANIZATIONAL
STRUCTURES. THE
FINANCIAL MARKET
CHANGES RAPIDLY
AND COMPANIES
HAVE TO REACT
QUICKLY.
Advanced Management Professor Ignasi CAPDEVILA
PORTER’S 5 FORCES MODEL
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Competition
Buyers
Potential
Entrants
Substitues
Suppliers
Competition
pretty high
New entrants
pretty low
Substitues
very high
LOGO
Thanks!For more info please contact:
WOOJINANDYKIM89
@GMAIL.COM
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