Essential Considerations
for iBeacon Deployments
Sriram VenkiteswaranSenior Technology Marketing Manager
AirTight Networks
@wesriram @AirTight
• Sriram Venkiteswaran is Sr Manager, Technical Marketing at AirTight Networks. He has 10+ years of experience in multiple roles including writing and debugging system level software code, evangelizing technology products and solutions to customers and partners, providing subject matter guidance to define new product roadmaps, acting as primary technology consultant for large strategic customers, and evaluating partnership with potential technology partners. Most of his experiences have been in the field of Wireless Networking and Security, but along the way he also got opportunities to work on a much broader set of technologies including BYOD, 3G / 4G Offload, Cloud and Virtualization.
iBeacon Reality Check: Essential Considerations for an iBeacon Deployment
Webinar: Mar 10, 2015 8:00 AM PDT (and on-demand)
https://attendee.gotowebinar.com/register/8376042561598380801
In this 30 minute webinar we will work through what to consider when deciding to engage in an iBeacon deployment.
The session will cover the following topics:– What is iBeacon?– iBeacon Reality Check– Components to Build an iBeacon Solution– iBeacon Challenges
• Speaker:– Sriram Venkiteswaran– Senior Manager, Technical Marketing at AirTight Networks– @wesriram
@AirTight
Where did bluetooth get its name?a) Blue sharkb) Danish Kingc) Sophisticated robot communications system
The name "Bluetooth" is taken from the 10th century Danish King Harald Blatand -or Harold Bluetooth in English.
During the formative stage of the trade association a code name was needed to name the effort.
Over an evening discussing European history and the future of wireless technology several felt it was appropriate to name the technology after King Blatand.
He had been instrumental in uniting warring factions in parts of what is now Norway, Sweden, and Denmark - just as the technology is designed to allow collaboration between differing industries such as the computing, mobile phone, and automotive markets. The code name stuck.
Source: Bluetooth.org
BLE (Bluetooth Low Energy) Highlights
Classic Bluetooth
v1.0 + v1.1 + v1.2 + v2.0 + v4.1 + v4.2 +
2010
@AirTight
BLE (Bluetooth Low Energy) Highlights
Classic Bluetooth
Bluetooth Low Energy
BLE Introduced V4.0 +
v1.0 + v1.1 + v1.2 + v2.0 + v4.1 + v4.2 +
2010
Separate Protocol Stack
Same Radio Dual Stack
BLE Applications
Efficiently designed for bursty infrequent transaction based applications
@AirTight
BLE Applications
Efficiently designed for bursty infrequent transaction based applications
High battery powerLow Cost
Notification, Status, Advertisement
IoT
@AirTight
You’ve got a new message!!!
Completed 5 Miles
Personal
Fitness
BLE Use Cases
@AirTight
You’ve got a new message!!!
Completed 5 Miles
Open the lock
Personal Home Automation
Fitness
BLE Use Cases
@AirTight
You’ve got a new message!!!
Completed 5 Miles
Open the lock
Personal
Blood Pressure Readings
Hospital Management System
Home Automation
Fitness Healthcare
BLE Use Cases
@AirTight
You’ve got a new message!!!
Completed 5 Miles
Open the lock
Personal
Blood Pressure Readings
Hospital Management System
Home Automation Retail - Proximity
Fitness Healthcare
BLE Use Cases
@AirTight
You’ve got a new message!!!
Completed 5 Miles
Open the lock
Personal
Blood Pressure Readings
Hospital Management System
Home Automation Retail - Proximity
Fitness Healthcare Way Finding
BLE Use Cases
@AirTight
Classic Bluetooth BLE
Data Rate 1-3 Mbps 1 Mbps
App Throughput 0.7 – 2.1 Mbps ~ 100Kbps
Transmit Power(Distance)
Class:1 - 20 dBm (~ 300 ft)Class:2 – 4 dBm (~30 ft)Class:3 – 0 dBm (~3 ft)
Max 10 dBm (~450 ft)
Average CPU Power consumption
20x to 100x 1x
Packet Size Large Short (8 to 27 Octets)
Frequency 2.4 GHz ISM 2.4 GHz ISM
BLE vs Classic Bluetooth Comparison
BLE Communication Modes
• Broadcasting (advertising) Mode
– Tags transmit periodic beacons
– No listen
– Three pre-defined BT channels
for beacons
• Connection Mode
– Used to transmit data in both
directions between peers
AdvertisingData
iBeacon : Introduction
• iBeacon is a standard for advertisement developed by Apple
• It allows mobile applications to listen for advertisements
• iBeacon defines how the advertisement packet should look like
Advertisements
iBeacon : Introduction
• iBeacon is a standard for advertisement developed by Apple
• It allows mobile applications to listen for advertisements
• iBeacon defines how the advertisement packet should look like
Advertisements
iBeacon : How Does It Work?
Advertisements
Beacon Advertises
Phone looks for the beacon and wakes up
the App
App sends location trigger
Contextual Engagement
Contextual intelligence
Engagement rules are activated
Anatomy of an iBeacon Advertisement
UUID: 16 ByteIdentify: Brand
Major: 2 ByteIdentify: Specific Store
Minor: 2 ByteIdentify: Shelf inside a store
Advertisements
iBeacon Application: Large Store Format
• Proximity Detection
• Battery powered tags across the store
• BLE Tags operate in low power for reduced coverage
Hello Jim, the Samsung 60” LED is on 40% Sales
Hi Kara, exclusive 30% additional discount for you in designed shoes
• Merchandise – place tags near high value
items and push coupons
• Restaurants – tag in every table for
ordering through the app
• Quick Serve Restaurants – Beacon tags
for drive-through application
iBeacon Application: Small Footprint Retail
BLE Beacon Tags Mobile APP
BLE SDKs
Campaign Management
iBeacon Advertisements
Location trigger Wi-Fi / Cellular
Contextual Engagement
1 2 3
Components To Build A Complete iBeacon Solution in Retail
@AirTight
Inverted Pyramid of iBeacon Ecosystem
Campaign Management System + Mobile Apps + iBeacon Tags
Mobile Apps + iBeacon Tags
iBeacons
Tags
Val
ue
Ad
dit
ion
@AirTight
Inverted Pyramid of iBeacon Ecosystem
Campaign Management System + Mobile Apps + iBeacon Tags
Mobile Apps + iBeacon Tags
iBeacons
Tags
Val
ue
Ad
dit
ion
@AirTight
Inverted Pyramid of iBeacon Ecosystem
Campaign Management System + Mobile Apps + iBeacon Tags
Mobile Apps + iBeacon Tags
iBeacons
Tags
Val
ue
Ad
dit
ion
@AirTight
BLE Beacon Tags
iBeacon Advertisements
1
Components To Build A Complete iBeacon Solution in Retail
• The case of the missing tags
• Tag Management (Configuration, Battery Life, Replacement)
• UUID Stealing – Beacons are unencrypted
Challenges
@AirTight
Mobile APP
BLE SDKs
2
Components To Build A Complete iBeacon Solution in Retail
• App development and distribution - Retailer
• App Clutter (user need app for every brand)
• User Opt-in, Device BLE capability turned on
• Well defined Security policy
Challenges
@AirTight
Components To Build A Complete iBeacon Solution in Retail
• Event trigger definition
• API Integration with CRM
• API integration with Mobile SDK
ChallengesCampaign
Management
3
con
text
@AirTight
BLE Beacon Tags Mobile APP
BLE SDKs
Campaign Management
iBeacon Advertisements
Location trigger Wi-Fi / Cellular
Contextual Engagement
1 2 3
Components To Build A Complete iBeacon Solution in Retail
@AirTight
3 iBeacon Myths
1. My phone can communicate with an iBeacon tag!!!
@AirTight
3 iBeacon Myths
1. My phone can communicate with an iBeacon tag!!!
2. Beacons tags can be used to generate Presence Analytics like Wi-Fi Access Points!!!
@AirTight
3 iBeacon Myths
1. My phone can communicate with an iBeacon tag!!!
2. Beacons tags can be used to generate Presence Analytics like Wi-Fi Access Points!!!
3. iBeacons can only support short range of less than 30 Feet!!
3 iBeacon Myths BUSTED!
1. My phone can communicate with an iBeacon tag!!!
2. Beacons tags can be used to generate Presence Analytics like Wi-Fi Access Points!!!
3. iBeacons can only support short range of less than 30 Feet!!
@AirTight
Wi-Fi Aware• Specification From Wi-Fi Alliance
• Direct response to iBeacons
• New Capability on Wi-Fi enabled devices that enables discovery of nearby information and services
• Requires to be Wi-Fi Aware Certified – WFA will start certifying products end of 2015.
• Technical Aspects:• Common ‘heartbeat’ so devices are awake at the same time to save battery• Protocol defines how services are discovered and advertised
• Its still early stages• Expect consumer devices to be certified first
@AirTight
iBeacon Webinar On-Demand
www.slideshare.net/airtight
How to Hit a Home Run with iBeacon via @AirTight blog
@wesriram
Additional Information
@wesriram
Additional Information
@wesriram
How to Hit a Home Run with iBeacon
@wesriram
http://blog.airtightnetworks.com/how-to-hit-a-home-run-with-ibeacon
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