I want MUSI C WITHOU T RESTRICTIO NS TIM E ALL THE FROM
EVERYWHE RE
Slide 3
SH E NEED AL L IS ! JUK E
Slide 4
RAT E FLA T TH E 18 MILLION SON G
Slide 5
The single biggest problem in communication is the illusion
that it has taken place
Slide 6
Slide 7
WHAT WE CANDOFOR THEM WHAT WE CANDO FOR
Slide 8
WHY THEY SHOULDADOPT JUKE WHY THEY JUKE SHOULDADOPT
Slide 9
THE STEPS FOLLOW ACTION THEYNEEDTO TOTAKE THE STEPS FOLLOW
ACTION THEY NEED TO TOTAKE
Slide 10
M ARKETING P AGES WITH SEO C ONTENT marketing & product
management PLA N DEFIN E COMMUNICA TE to a KING, our clients
Slide 11
BLAH
Slide 12
Lets write AWESOME conten t and put it Online!
Slide 13
Lets write AWESOME conten t and put it Online!
Slide 14
SEO THE UNPOSTPONABLE PART PROPOSAL REVIEW
Slide 15
SEO THE UNPOSTPONABLE PART MAIN DECISIONS OVERVIEW JUKE Portal
versus Marketing (MKT) Pages Domains logic Language selections URL
format To be done...
Slide 16
PORTAL vs. MKT PAGES How could it work?
Slide 17
SEO THE UNPOSTPONABLE PART PORTAL vs. MKT PAGES JUKE
Portal
Slide 18
SEO THE UNPOSTPONABLE PART PORTAL vs. MKT PAGES JUKE PortalJUKE
Marketing Pages ? hum...
Slide 19
SEO THE UNPOSTPONABLE PART PORTAL vs. MKT PAGES JUKE PortalJUKE
Marketing Pages Has all MKT Content Has all editable content FAQs
T&C Press Contact Juke information For new users Jumps between
will occur in the active country-language Works in his own window
(or Tab) Is the same as before Present linked content FAQs T&C
Press Contact Juke information For active users Jumps between will
occur in the active country-language Works in his own window (or
Tab)
Slide 20
DOMAINS Domains and country domains
Slide 21
SEO THE UNPOSTPONABLE PART DOMAINS - ccTLDs.de
Slide 22
SEO THE UNPOSTPONABLE PART DOMAINS - MARKETING POINT OF VIEW
There can only be one (dot)COM
Slide 23
SEO THE UNPOSTPONABLE PART DOMAINS - MARKETING POINT OF VIEW
They will act as an indirect COUNTRY-FILTER
Slide 24
SEO THE UNPOSTPONABLE PART DOMAINS SORTING JUKE Portal For
active users JUKE Marketing Pages For new users First time visitor
Not registered user No available JUKE Will be EVER available
Registered user Not in trial phase Has COOKIE even INVALID or too
OLD
Slide 25
SEO THE UNPOSTPONABLE PART DOMAINS FROM THE MARKETING POINT OF
VIEW: Address used to marketing actions: (dot)COM Country domains
will ONLY redirect users Specific countries can use for very
specific stuff: .COM/{COUNTRY-default-LANGUAGE}
Slide 26
LANGUAGE SELECTIONS Free will and localization
Slide 27
SEO THE UNPOSTPONABLE PART LANGUAGE SELECTIONS - DEFAULTS
GERMANY, AUSTRIA, SCHWITZERLAND: German HOLLAND, BELGIUM: Dutch
ITALY: Italian ALL OTHERS:, also as Alternative to ALL COUNTRIES
English
Slide 28
SEO THE UNPOSTPONABLE PART MULTIPLE LANGUAGES - SETTINGS
BELGIUM : Dutch (default) French German +English SCHWITZERLAND :
Italian French German (default) +English
Slide 29
SEO THE UNPOSTPONABLE PART MULTIPLE LANGUAGES - SETTINGS
BELGIUM : Dutch (nl) French(fr) German (de) +English (en)
SCHWITZERLAND : Italian (it) French(fr) German (de) +English (en)
.COM/{COUNTRY-default-LANGUAGE} EX: myjuke.com/be-nl
Slide 30
SEO THE UNPOSTPONABLE PART MULTIPLE LANGUAGES - SETTINGS
www.myjuke.com/be-nl www.myjuke.com/be-de www.myjuke.com/ch-de
www.myjuke.com/it-it www.myjuke.com/de-de www.myjuke.com/nl-nl
www.myjuke.com/en-us .COM/{COUNTRY-default-LANGUAGE} /it /de /nl
/en *
Slide 31
SEO THE UNPOSTPONABLE PART MULTIPLE LANGUAGES - OVERVIEW
INTERNATIONAL: English (en-US) en GERMANY: German (de-de) de
AUSTRIA: German (at-de) SCHWITZERLAND: German (ch-de), Italian
(ch-it), French(ch-fr) BELGIUM: Dutch (be-nl), French(be-fr),
German (be-de) HOLLAND: Dutch (nl-nl) nl ITALY: Italian (it-it) it
IF BROWSER Language is available, it will be set it as default
Slide 32
URL FORMAT The friendly way
Slide 33
SEO THE UNPOSTPONABLE PART URL FORMAT - (dot)COM www.myjuke.co
m /category/sub-category/theme/ /cl- CODE country-language
Slide 34
SEO THE UNPOSTPONABLE PART URL FORMAT - (dot)COM www.myjuke.co
m /category /cl- CODE /theme /
Slide 35
SEO THE UNPOSTPONABLE PART URL FORMAT - (dot)COM KEYWORD is the
page NAME KEYWORDs groups must be UNIQUE DEEP follows the
dependency STRUCTURE URL will always have use WWW
Slide 36
devices SEO THE UNPOSTPONABLE PART URL FORMAT - (dot)COM
www.myjuke.co m /devices/ipad /en
www.myjuke.comencompanyipadpackageseventsNexus Oneiphone... devices
www.myjuke.comenipad...
Slide 37
SEO THE UNPOSTPONABLE PART URL FORMAT - (dot)COM www.myjuke.co
m /devices/android/ /en www.myjuke.comencompany devices
packagesevents overview /device s 1. /device s /overvie w 2.
/device s /androi d 3. /device s /overvie w /androi d 4. devices
overview ipadandroidiphoneandroid...
Slide 38
SEO THE UNPOSTPONABLE PART URL FORMAT - (dot)COM / OVERVIEW The
content quality depends also from: Information structure Keywords
research and focus Design and templates proposition