Download - I need an app for that, don't I?

EASILYDIGESTIBLEDIGITALINSIGHT

#digitalbites @digital_bites

I need an app for that, don’t I? presented by Tom Gillman

Ipswich-based integrated digital marketing agency

EASILYDIGESTIBLEDIGITALINSIGHT

Crafted PRESENTATION

The rise and rise of the mobile


4 billion mobiles in use globally Source: marketing.anchormobile.net/blog/bid/202428 /Mobile-Marketing-Statistics-2013-That-Will-Blow-Your-Mind



Over half of Britain owns a smartphone (Ofcom)


31% of site traffic in the UK is from mobile (Mobify)


More time is spent on mobile media by adults, than they do on newspapers and magazines combined Source: marketing.anchormobile.net/blog/bid/202428 /Mobile-Marketing-Statistics-2013-That-Will-Blow-Your-Mind


Mobile browsing is expected to overtake desktop browsing by 2014 (Microsoft Tag)


Mobile consumer spending is predicted to double by 2014 (eBay)


40% of email is now opened on mobile devices (Knotice)


More people own a mobile than own a toothbrush! Source: marketing.anchormobile.net/blog/bid/202428 /Mobile-Marketing-Statistics-2013-That-Will-Blow-Your-Mind

App stats



40 billion app downloads

from the App Store (followthatapp)


On average smartphone

users run 43 apps Source: mobileapptesting.com


Gaming & social networking are the most popular type of app Source: mobileapptesting.com


25-34 year olds is the largest smartphone user group Source: mobileapptesting.com


Over 2 hours per day on average is spent on mobile apps Source: mobileapptesting.com


Consumers have a preference of

convenience, speed & UX Source: mobileapptesting.com

Meet company A �  Sell exclusively online

�  Established successful eCommerce platform

�  Extensive product range

�  Same day despatch USP

�  Current website not mobile friendly


I need a mobile website for that

�  Accessible to search

�  Improved user experience over desktop site

�  A single platform

�  Likely to be more affordable

�  25% of UK consumers have purchased via mobile

Source: Econsultancy

If your goal is to attract more customers and increase conversion, then consider a mobile website:


Meet company B �  A long-established player in the wine beer

and spirits sector

�  Wants to increase brand awareness amongst consumers

�  Known as an investor in new technology

�  Wants to create ‘enjoyable and memorable’ customer experiences

�  The brand is considering a promotional game


I need an app for that �  Works offline

�  Talk to your customers (push notifications)

�  Better ‘front of mind’ reference

�  Access to device specific functionality (camera, accelerometer)

�  App store – rules, reviews and revenue

�  1 in 4 apps abandoned after initial use

(www.mobileapptesting.com)


Round-up �  There is no one-size-fits-all approach

�  Type of content or service?

�  Project goals?

�  Needs of your end-user

�  Budget


Responsive design a different perspective �  Extend user experience

�  Increase reach

�  Increase sales & conversion

�  Increase visibility

�  Find out more at the next Digital Bites!


Food for thought…

Thank you �  Next Digital Bites – 23rd May

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