HubSpotInbound Marketing Software
New Zealand Certified Partner
WHAT MAKES HUBSPOT DIFFERENT
11Your Contacts Databas
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Social Media
Content Creatio
nEmail &
Lead Nurturing
MarketingAnalytics
MarketingAutomation
SEO
SocialMedia
LandingPages
All-in-One and Integrated to Make Your Marketing Powerful
Work Your Entire Sales Funnel
Demand Generation – Outbound Campaign Performance and Cost Analysis
Cold Calling Lead Generation Campaigns (Sample)
BPSales Ready Nurture BP Total List Size
Leads/List Size
Campiagn Cost
Cost /Sales Ready Lead
Cost /Total Leads Comments
BP0 70 41 111 920 12.1% $ 12,500 $ 179 $ 113 Mixed in house and purchased
BP1 11 12 23 580 4.0% $ 5,000 $ 455 $ 217 Commercial - Purchased
BP2 15 36 51 256 19.9% $ 5,000 $ 333 $ 98 Commercial - Purchased
BP3 17 28 45 180 25.0% $ 5,000 $ 294 $ 111 BP Supplied
BP4 11 52 63 560 11.3% $ 5,000 $ 455 $ 79 BP Supplied and "segment Tuned"
BP5 10 62 72 370 19.5% $ 3,000 $ 300 $ 42 Commercial - Purchased
BP6 22 93 63 434 14.5% $ 7,500 $ 341 $ 119 Commercial - Purchased
BP7 38 74 112 637 17.6% $ 10,000 $ 263 $ 89 BP Supplied
Total 194 398 540 3937 13.7% $ 53,000 $ 273 $ 98 BP Supplied
Cost per sales ready lead$263
Nurtures (MQL’s)
398/393710%
Demand Generation – HubSpot Inbound Campaign Performance and Cost Analysis
Hubspot Inbound Campaigns
Inbound Campaign 1eDM's Sent Delivered
Delivery Rate Opened
Open Rate Clicked
Click Rate
Hard Bounce Unsubscribes
SQL (Invitation
or offer accepted) SAL lead
Score >101Total Leads to
SalesMQL (Lead
Score 50 - 100)MQL (Lead Score15-49)
Total MQL
EDM 1 1316 1173 89% 267 23% 58 5% 187 17 EDM 2 1111 1088 98% 226 21% 37 3% 2 5 EDM 3 1105 1083 98% 264 24% 12 1% 0 10 EDM 4 1087 1050 97% 260 25% 40 4% 16 5 All EDM's 4619 4394 95% 1017 23% 147 3% 205 37 5 31 36 107 373 480
3.31% 44.2%
Inbound Campaign 1 - Nurture Followup 1036 1022 73% 165 18% 11 2% 19 6 5 21 26 75 -45 30 2.54% 2.9%
Inbound Campaign 1 Cumulative 5655 5416 96% 1182 22% 158 3% 224 43 10 52 62 182 328 510 6.07% 17.8% 32.1% 49.9%
Campaign Cost
$ 7,000 Cost per lead $ 112.90 $ 12.24 All Lead Types
Inbound Campaign 2 1893 1872 99% 438 23% 58 3% 155 18 13 13 41 54
Campaign Cost
$ 1,200 Cost per lead $ 92.31 $ 22.22 All lead Types
Inbound Campaign 2In progressEDM 1 (IT) 1386 1,318 95.09% 304 23.07% 28 9.2% 70 0 1EDM 2 (IT) 1300 1,299 99.92% 278 21.40% 30 10.8% 1 0 10EDM 3 (IT) 1263 1,256 99.45% 203 16.16% 8 3.9% 7 0 6EDM 4 (IT) Provisional 1251 1,251 100.00% 279 22.30% 16 5.7% 0 1 11
5200 5,124 98.54% 1064 20.77% 82 7.7% 78 1 28 30 58 121 108 229
Campaign Cost
$ 6,000 Cost per lead $ 103.45 $ 20.91 All lead Types
Cost per sales ready lead$90 - $112
Nurtures (MQL’s)
510/103649%
SEARCHENGINEOPTIMIZATIONOptimize your content to get found online
See a list of “sweet spot” keywords and take action to increase your rankSee what keywords broughtn the greatest # of leadsSee which keywords are driving traffic but not conversions to identify additional opportunities
View your underperforming or costly keywords andfind alternatives.
KeywordsDetermine which keywords will bring the best traffic to your site
Keep tabs on where competitors rank in
organic search
KeywordsView how your keywords are trending over time and compare to competitors
Page PerformanceTrack how well your pages are optimized for search and get recommendations for improvement
Get an explanation of what needs to be improved.
BUSINESS BLOGGING &SOCIAL MEDIA
Create fresh content to attract and engage with leads
Business Blogging PlatformTrack how well your posts are optimized for search and get recommendations for improving them
Easy blogging interface
Dynamic advice on improving
your posts
Search engine optimized
Integrated with social media
Social Media PublishingEasily create, publish, and automate all of your social media publishing
Automatic link shortening
Publish to multiple
accounts & channelsSchedule
multiple posts all at once
View recommended
times for publishing
Social Media Click TrackingEasily see which of your posts are resonating with your network
LEAD GENERATIONConvert visitors into leads
Landing PagesEasily create landing pages and measure their effectiveness over time.
Create landing pages in minutes
Track conversion rates and compare
A/B test
Calls-to-Action ButtonEasily create call-to-action buttons and track their performance over time
Create CTAs in minutes
Insert on web pages, blog
articles & email
A/B test
Dynamically display
Contacts DatabaseView your marketing contacts with their engagement history
ProspectsSee who is visiting your site to target new prospects
EMAIL MARKETING & AUTOMATION
Generate sales-ready leads
List SegmentationSegment your database to market to them with tailored content
Email CreationBuild beautiful emails that are personalized and optimized
WorkflowsTrigger automated email campaigns and actions to nurture prospects
Trigger a series of emails
Set contact properties
Create custom lead scoring
Move leads from one campaign to
another
Email AnalyticsGet real-time statistics on what your contacts are doing with your email to see how your messages are resonating with them
ANALYTICSMeasure your marketing ROI
SourcesAnalyze which of your marketing activities are giving you the best ROI
View for visitors, leads &
customers
Compare conversion rate
by channel
Drill into detailed reports
Set custom views and bookmark
Conversion AssistsAnalyze which content drives conversions to leads and customers
Filter by site pages, blog posts
and LPs
View by leads or customers
Competitor AnalysisAnalyze how your marketing compares to your competitors’ for key metrics
Closed Loop MarketingSee how specific marketing efforts & channels are contributing to the bottom line
Marketing Investment
$ RevenueBrought in
MarketingResults by Channel
InformedSales Team
INTEGRATIONSAmplify your inbound marketing strategies
Maximize the power of HubSpot through integrations with your existing systems
CRM SystemsSalesforce, Sugar CRM, and more
eCommerce Magento, Shopify, and more
Mobile SMS and Apps
Billing Systems Recurly, Chargify, and more
Help Desks Zendesk, Assistly
Social media Facebook, Twitter, LinkedIn, and more.
TRAINING & SUPPORT IN NZ
HubSpot Support in New Zealand
Demand Flow Intelligence LimitedAddress:37 Millais Street, Grey Lynn,AUCKLAND, 1021Contact:Gerard FitzgibbonM: +64 21 671 311Email: [email protected] ParkerM: +64 21 644 365Email: [email protected]
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