Accelerate innovation in yourdata-driven organization by harnessing Big Data analytics
Eric Rousseau
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Transformto a hybrid
infrastructure
Enableworkplace
productivity
Protectyour digitalenterprise
Empower the data-driven organizationHarness 100% of your data types, regardless of source or scale to drive superior business outcomes.
Data is changing the game in the idea economy
The world’s largest taxi company owns no vehicles.
The world’s most popular media owner creates no
content.
The world’s largest custom craft retailer owns no
inventory.
$715 million in loans without a bank.
Empowering the Data-Driven organization is top of mind for many organizations, but challenges persist…
More and more customers have the desire to Empower the Data-Driven Organization
▪ 75% of businesses say that using big
data reduces cost and grows revenue
▪ 77% of businesses agree that decision-
makers increasingly require data in
real time
….but few have the confidence, resources or experience presently in place to succeed
▪ 66% of businesses find using big data
very or extremely challenging
▪ 85% of companies cite inadequate
funding and uncoordinated effort
Enterprises realize only 10-15% of the expected value on their Big Data investments
Out-dated technologies
Skill set gaps
Lack of integration into core processes
Siloed Data and applications
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Barriers to success
The data landscape is radically changing
More connected people, apps and things generating more data in many forms
Business data
Human data
Machine data
Accelerate your path to becoming a data-driven organization
100%of your relevant
data
Achieve
Superior
Outcomes
Build Your
Data-Centric
Foundation
Discover
the Value
of Your
Data
Superior Customer
Experience
Product and Service
Innovation
Empower Workforce and
Optimized OperationsHuman Data
Machine Data
Business Data
HPE Augmented Intelligence
Build a Data Centric Foundation:Addressing all your relevant data at the speed of business
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Petabytes/Batch-ModeTerabytes/Real-time
Data Lake
Human data analytics
Daily use in PB ranges
Machine/IoT analytics
Daily use in PB ranges
Third-party
BI/Visualization tools
Real-time analytics
Daily use in TB ranges
JSON
Hewlett Packard Enterprise
IDOLEnterprise
Broad-based, deep innovation across the HPE Vertica advanced analytics family
• First commercially available columnar database.
• First to adopt MPP architecture. We were big data before big data was cool.
• Native Hadoop Integration
• SaaS and AMI Cloud options
• Recent innovations in supporting new architectures like Kafka and Spark.
Embracing innovation
HPE Vertica Advanced Analytics Family
Build a Data Centric Foundation:Hadoop for the Enterprise
High performance computing
2x Hadoop performance50% less space
HPE Infrastructure Big Data
Reference Architecture
Analyze at scale and speed
100% of your data10x-1,000x faster
HPE Big Data platform
Powered by Vertica & IDOL
Secure and govern
Protect and manageyour data and reputation
HPE Security and Governance
Solutions for Hadoop
Data management, data discovery and governance services
Haven OnDemand APIs & Services
www.havenondemand.com
Tools for Building Next Gen Analytical Apps
Haven OnDemand APIs
• Broadest set of Big Data APIs in the industry
• 70+ APIs for a comprehensive range of use
cases– text, audio, video, prediction, sentiment..
• Mobile & enterprise-ready analytical apps
Haven Search OnDemand
• Purpose built curated search for the enterprise
• Includes connectors to popular enterprise &
cloud data sources including SharePoint &
Dropbox
• Easy, rapid startup
+70 easy-to-use web service APIs to power the next generation of applicationsHPE Haven OnDemand APIs and Services
www.havenondemand.com
Accelerate Next — The Internet of Things
It’s about devices…
Gartner estimates 26 billion connected devices by 2020.
It’s about data…
IDC predicts IoT data will account for 10 percent of the world’s data by 2020.
It’s about connectivity…
Because incredible things happen when you connect the unconnected.
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Turn the Internet of Things into business value
Compute from edge to core
– Ingest and analyze at scale
– Optimize performance, cost & value
Integrate your environment
– Connect the edge to the core
– Integrate applications
Analyze your data at scale
– Ingest streaming data
– Combine with other data and analyze to deliver insights
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Edge
HPE EdgeLine
HPE Moonshot
ProLiant
Microserver
Data centerHPE ProLiant
HPE Apollo
ServicesTechnical Services
Consulting
New!Edge Sensor HPE Aruba Beacon
NetworkingHPE Aruba, HPE
Networking
ServicesTechnical Services
Consulting
Analytics
Vertica “Excavator”w/ Kafka/Sparkintegration forstreaming analytics
Services
Analytics & Data
Management
Services
New!
Empower: Auckland Transport
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Video feeds
analyzed in real time
to improve safety for
pedestrians, cyclists
and motorists
Core Big Data
business
capabilities
enabled
Response times, public
security, problem
identification
200 8+ Improved
NASCARFan and Media Engagement Center
Challenge
– Economic conditions
– Rapidly changing media landscape (social media growth)
– Rev pressures from sponsors
– Industry leadership expectation
Solution
– HPE IDOL
Results
– Live monitoring and analysis of broadcast, news and social media
– Sponsors’ brand and fan sentiment analyses
– Analytics to support race team sponsorship renewals
– Crisis management
– Build fan base with active engagement
View customer testimonial on YouTube
Private | Confidential | Internal Use Only 17
Empowering innovation and improved outcomes
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Productivity gains and satisfied employees
18Kemployees get real-time data
Query customer usage data
20xfaster
ROI4 months
Accelerates and sharpens
enforcement
2,739 people caught for traffic and criminal offenses
Dubai Police
More than 2500 customers & OEMs in multiple industries
• Promotional Testing • Behavior Analytics
• Claims Analyses• Click Stream
Analyses
• Patient Analyses • Network Analyses
• Clinical data
Analyses• Customer Analytics
• Fraud Monitoring • Compliance Testing
• Financial Tracking • Loyalty Analysis
• Trading Analytics • Marketing Analytics
Real-time engagement marketing
Challenge
Provide near real-time analysis on 40-60 billion rows of data
ingested per day for 1000+ employees
Solution
HPE Vertica Analytics Platform
Result
Ability to proactively determine what is analyzable, then structure
collected data for fast results from HPE Vertica
Analytics cluster scales 70 times for both Poker and Words With
Friends in their fifth year
400-600 A/B tests running concurrently with clear metrics
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“With over 40 million players, 3TB of data loaded every day and 230 nodes spread across two clusters Zynga columnar data warehouse from Vertica
is no analytical windup toy. ” - Ken Rudin, VP Analytics
Scalability – Facebook use caseChallenge • Analyze huge amount of social data in real time;
• Counting Triangles: Identify relationships between
people, brands, locations, friends, ‘posts’ and ‘likes’
• MapReduce/Hive/HBase too slow plus security
concerns
• In-Memory Database too expensive and immature
Result• Initial size of analytical system 4+ Petabyte
• Load 35TB per hour
• Behavior Analysis – Understand the engagement changes of
recent migration to mobile devices
• Yield Analysis – Targeted sales team allocation across
verticals and geographies based on demand
• Cohort Analysis – How are users joining today different from
users who joined a year ago?
• Forecast - Accurate revenue forecasting across the company
• Time series analysis - to understand product evolution
Begin your data-driven journey today
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Empowering the Data-Driven Organization
Adopt a Big Data platform powered by HPE Vertica and HPE IDOL to harness 100% of your data — Business, Human and Machine
Enable insight into data-driven customer intelligence
Gain insight from the Internet of Things (IoT)
Establish the proper plan to enable E2E data lifecycle management
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