You hack away at a hoard of zombies, only toturn around and find one about to make yourright arm his lunch.

When it comes to duplicates, you merge one and another quickly creeps in to haunt you. Like when a customer registers with a different email address, or enters his name as Steve instead of Steven.

You were feeling all peachy when you gained a hot

new lead, Wayne Williams. You enter his details in your org... What’s this?! There’s already a Lead AND a Contact record for Wayne! You’re left panic-stricken as you try to figure out which record is the most accurate, and who’s going to eat your deal.

You see your boss walking towards you in the hall and you give him a wave. But

wait... Why is he dragging his left leg, where’s his nose, and what’s that rotting smell?!

They can be

Duplicates are a stealthy breed. They can pop up from various sources likemanual entries from your sales team, import files, or marketing automationsystems.

Zombies achieve a new level of hangrywhen they skip breakfast and they’llfind any way to get in. Just as you’reboarding up your front windows,they’re squeezing through the doggydoor in the kitchen.

They find a way to

Duplicates can infect and spread throughout your entire org ifyou don’t take the time to manage them. Manually de-duplicating

records is time consuming (especially when uploadinglists) so make sure your deduplication app is equipped with

automation rules.

Zombies aren’t loners; they travel in herds. Once you fight one off, stay cautious and remember that

more are probably lurking around the corner. Always double check the perimeters for more.

They take

Dupes eat away at the value of yourdata, cost you time and revenue, skewreports... the list goes on. They can alsohurt your professional reputation, and inthe information age, a damaged reputationcan spread virally, affecting your sales inminutes.

Zombies –what’s the

point? They’rebrainless, undead,

nuisances that neitherclean up after themselves norcontribute to society.

you must be

Zombies

Dupes

deceptiveGet in

rising upThey keepwithout giving you a chance to recover

time to manage

They are worthless

right weaponequipped

with the

üQuick and cleanüMultifunctional üNeeds little or no training to use

üLow maintenance üAllows user to maintain full control

• Weapon must-haves:

Fending off zombies calls for a weapon that allows you to get the job done as quickly and cleanly as possible. The longer and messier you make the situation, the

more likely it is that you will lose your cool and end up with a zombie munching on your arm.

Not all dupe destroying weapons are created equally. Some take more maintenance and training, while others aren’t effective at all. The more versatileyour weapon is, the better your chance ofeliminating dupes.

How

are basically the same thingDUPESand

Zombies

slash away yourdupes with cloudingoSee how many duplicate records are lurking in your org and defend yourself with data-saving tactics.

Practice your dupe-fighting skills with a free trial.cloudingo.com

© Copyright 2015 Symphonic Source Inc.

Zombies: they appear out of nowhere, they’re relentless, they’re invasive, and they leave you brainless. The same is true about duplicate records in your Salesforce®

org. Watch out for these signs and arm yourself against an outbreak.

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