Writing Effective Brochure Copy

• The brochure copy is just as important as the design– Good copy should speak to

the potential client in a way that is easy to skim through and comprehend quickly

– Good brochures should have several key factors• Easy to read• Good layout• Clear call to action

Writing Effective Brochure Copy

Rickhanz

Writing Effective Brochure Copy

Quick, concise and simple– The goal: The reader should know

everything about your company within 30 seconds• Who you are• What you do• Why they need you• How to contact you

– Short, easy to read sentences work best– Do not exceed high school age reading

level

AdrianTNT

Layout– Layout should lead the reader through your

thought process• Simple layout with bullets

– Emphasize certain points with accented bullets or highlights

– Line spacing• Always use at least 1.5 spacing

– Indentation• Try not to go all that way to the edge of the page

Writing Effective Brochure Copy

Call to Action: Not only provides interaction with customers, but also allows you to gauge the effectiveness of a campaign– Have deadline within a week– Give clear instructions on how to participate

• Call, email, text, etc.

– List location and hours along with call to action

– Include a reference code along with each campaign to determine which is best

Writing Effective Brochure Copy

The End.

For more information, please visit us at:http://www.1800postcards.com

info@1800postcards.com

Writing Effective Brochure Copy