HURDLE BUSTERS

HOW TO: Use Pinterest to Optimize your Online Goals

Chelsea Dygert#StartupPhoenix

Create ContextName

Where are you from

What do you do / working on

How did you hear about Eureka/My talk

“A tribe is a group of people connected to one another,

connected to a leader, and connected to an idea.

A group needs only two things to be a tribe: a shared interest and a way to communicate.”

― Seth Godin, Tribes: We Need You to Lead Us

What is a TRIBE

Peo

ple

Hel

ping

Peo

ple

Social Media Rules

#Sta

rtupP

hoen

ix

● Every social site has a culture - understand, engage, innovate

● Everything has balance.

● Make sure profile / content, and contest matches business. ○ if you wouldn’t do it offline, don’t do it online

● Strategize, Plan & Test

What is Pinterest● The Family Scrapbook - Business Portfolio● Image-based social network

● 3.8 billion dollar valuation - 2014● 70 million users● Started by a male college kid

● TRAFFIC GIANT - 4th total● 3rd most popular social network● 47% of online purchases were suggestions from

pinterest● Some brands said traffic from pinterest spent 2x

as much $ as other social networks● 80% of pins are repins

The HOW basics

1. Create account - business vs personal2. Email (can be changed), username, 3. Picture - Match other SM sites, or be descriptive

a. http://www.pinterest.com/cupcakeproject/4. About you - give them a reason WHY they should follow you. “Follow for up-to-date…”5. Location - Use this6. Website - Verify - add code line to your website 7. Link to social - helps CURRENT tribe find you & drives traffic

The HOW practical - pin

What to pin:● Goal (of pin): get their attention

● Show benefit of your product/service● Food, fashion, fitness, crafts, photography● Travel sites, sunsets, sunrises also do well● Pretty not required (just eye-catching)● Can use screenshots (& Google Docs)● Don’t sell - use the $ sparingly● Don’t forget the videos

Questions I followUseful to youUseful to your followersUseful to your customersDoes it help expose you

Business doing it right - BENCHMARK: http://mashable.com/2013/05/08/pinterest-most-popular-brand-boards//

The HOW practical - boards

SEARCH-FRIENDLY HEADLINES

● www.pinterest.com/lifebyearth● Name: use keywords (check Google &Pinterest)● Description: what you’ll pin in that board● Keep most popular boards above fold

VISUALLYTell Stories

Convey Ideas

TO Dos and Don’ts: http://blog.tailwindapp.com/b2b-pinterest-strategy/

The HOW1. Add pin button to browser2. Add “Pin It” button to site / blog3. Gain followers

a. Comment, like, repin, follow b. Inform, Inspire Interact

4. Create your own content - Image searches, events, products, services, brands, news, 5. Link to yourself - this leads people to you, and ensures YOU reap the benefit6. Create virility - use trends & keywords in board titles & descriptions7. Engagement - gives people & groups way and reason to communicate 8. Exposure - giving people way to find YOU9. Cross promotion - create convo to other business, across multiple platforms, build brand value

for others (partners, sponsors, etc)10. Measure ROI - Use analytic tool in pinterest, 3rd party -

Pinterest Analytics Tool http://www.socialmediaexaminer.com/new-pinterest-analytics-tool/ 3rd party: www.tailwindapp.com

Hashtags on Pinterest

Use them only create context: for keyword search

Pinterest has gotten smart enough to search keywords - doesn’t need hashtags, but you can still use them

● To create a tribe○ Current tribe, potential tribe - tap into other influencer’s tribe

● To stay relevant○ Understand culture, engage, innovate

● To bring traffic to site (potentially create residual income)● To understand what others are doing● To do research, stay creative● Add / create context● Increase visibility● Add humor

Why Use Pinterest

● TRAFFIC GIANT - 4th total● 3rd most popular social network● Some brands said traffic from pinterest

spent 2x as much $ as other social networks

● 80% of pins are repins● 75% women

THE RULES:

● Balance in key● Test Test Test

○ Keep doing what works● Promote your profile on & OFFline

Dos and Don’ts: http://blog.tailwindapp.com/b2b-pinterest-strategy/

^^ Hits on things we didn’t have time for:● First 10 boards to create● Secret Boards● Contests on Pinterest● Rich Pins

TO DO cont...A) Join: Meetup.com/Eureka-Scottsdale

B) Come visit me - November TalksNov 5: DEEP Dive - Twitter for Business - bring phone / laptop

Upcoming?1) Offline Marketing & how to integrate2) Facebook DEEP Dive?3) Business Model / Launch? 4) Youtube, G+, Instagram

What do you want to hear about? Hashtags, Facebook Contest, Twitter, Pinterest, Blogging, Wordpress, Instagram, Graphics

help, iPhone tips, creating a website, email campaigns, OTHER CONTENT

Connect:Chelsea Dygert

Dygert #ConsultMent

Chelsea@DygertConsultMent.comLinkedIn

@cimforgiven

at Local coffee shop #StartupPhoenix