How to use Google+ for Social SEO
What we will cover:1. What is Google+? 2. What is Social SEO, and how does it ‘work’3. Think in terms of campaigns:case study
- The relationship between website, Search and Social- How to make all three work together using Google+- How to build trust, reputation and authority- How to build relationships with influencers in your niche - The difference between personalized and global results- The importance of creating incredible content - How to start building your community on Google+- How to build up and run campaigns on Google+
Part 1 - What is Google+?
The main reason to start now: is
Google as the social destination
Google+ Communities
Understanding Google as the social layer
Adding contacts to circles from within Gmail
Google Authorship and personalized results
The role of the +1 on people’s website
Google+ share box from a website
Google Pages
Gain followers
New ‘My Business’ Dashboard
New ‘My Business’ Dashboard (more)
Google Adwords
Android - 57% of Americanshave a SmartPhone
Google Now
Google Hangouts
YouTube and Hangouts on air
Google+ sharing from YouTube
Google Drive
Google Calendar and events
Google Chrome
Google's Chromebook
Part 2 - What is Social SEO?
If you share publicly on Google+ it will be indexed by SearchOther content will be indexed, and is personalized too
Private results and authorship - (changes to pics showing in July 2014)
Titles...
Shows incognito...
So, how can you increase your Search results?
Here is what you need to do:● Build a strategy as to how it fits into your overall SEO
plans● Set outcomes as to what you are seeking to achieve from
a Social SEO perspective. And I mean, put numbers on it all!
● Get started on Google+● Create engaging content and post on a regular basis
● Create a network of people who are authoritative in your subject areas
● Build a community of people around you who are engaging on your content
● Track the results you are getting from social direct and from Google Search
● Scale and continue.
Part 3 - think ‘campaigns’
Pre-campaign
Create great content!
Back end of Website:Best TitleChoose a good URLNatural language meta descriptionA few tagsAppropriate categories
Time to create a circle!
Private message
Private message
Private message
The launch day!
Search results:a) Google Plus Marketing - Page 3b) Google+ Marketing - Page 2
Day 11
Second position on Page 2
About 2 weeks later...
Page 1 result!
Search for ‘What is Google?”
Final thoughts: build relationships and build your Google+ network, because...
The Google+ Community Gives You Search Results!
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